📌 Core Information
🔹 Job Title: Manager, Paid Social
🔹 Company: FIGS
🔹 Location: Santa Monica, CA
🔹 Job Type: Full-time, On-site
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive paid social strategies
- Managing and optimizing campaigns across multiple platforms
- Collaborating cross-functionally with creative, analytics, and product teams
- Mentoring and providing guidance to team members
ASSUMPTION: This role requires a high level of expertise in paid social advertising and a strong understanding of performance metrics to drive efficient customer growth at scale.
📋 Key Responsibilities
✅ Develop and execute a comprehensive paid social strategy aligned with FIGS' broader marketing goals
✅ Plan, manage, and optimize campaigns across Facebook, Instagram, TikTok, Pinterest, and emerging platforms
✅ Own budget pacing, bid strategies, and in-platform optimizations to maximize performance
✅ Collaborate on and help execute the paid social creative strategy, including contributing to the development of creative briefs for product launches
✅ Provide thoughtful, data-informed feedback on creative assets to continuously improve performance and engagement across channels
✅ Continuously test and refine all aspects of the customer journey—from ad creative and placement to landing page experience
✅ Analyze performance data to identify insights and make strategic decisions using tools such as MMM, MTA, and Conversion Lift Studies
✅ Stay current on platform updates, trends, and best practices to drive innovation and efficiency
✅ Partner cross-functionally with creative, analytics, and product teams to ensure seamless campaign execution
✅ Prepare and deliver clear, data-driven performance reports and insights to stakeholders
✅ Cultivate strong relationships with media partners and platform reps
✅ Mentor and provide guidance to the Sr. Media Buyer, Paid Social
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, analytical, and communication skills to manage campaigns and teams effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, or a related field
Experience: 5+ years of hands-on experience managing paid social campaigns, preferably in-platform
Required Skills:
- In-depth knowledge of social platforms, ad products, and targeting strategies
- Proven success managing daily budgets of $30K–$50K+ and scaling performance
- Highly analytical, with a strong grasp of campaign metrics and attribution models
- Meticulous attention to detail and accuracy in execution
- Agile learner with the ability to quickly adopt new tools and systems
- Strong communicator with excellent verbal and written skills
- Effective collaborator and project manager, able to juggle multiple initiatives
- A proactive team player who thrives both independently and in a fast-paced environment
Preferred Skills:
- Experience with MMM, MTA, and Conversion Lift Studies
- Familiarity with FIGS products and brand
ASSUMPTION: The required skills for this role are highly specialized and require a proven track record of success in paid social advertising.
💰 Compensation & Benefits
Salary Range: $105,000 - $125,000 per year
Benefits:
- Equity: Eligible FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus: This position is eligible to participate in the FIGS annual bonus program
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Paid Social role with the given experience level and location. The benefits package is comprehensive and focused on employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, specifically focused on medical apparel and scrubs
Company Size: 201-500 employees, which means the company is mid-sized and offers opportunities for growth and collaboration
Founded: 2013, with a mission to improve the lives of healthcare professionals by providing high-quality, affordable, and stylish medical apparel
Company Description:
- FIGS is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower, and serve current and future generations of healthcare professionals
- FIGS redefines what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function, and style, all at an affordable price
- Through its customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand
Company Specialties:
- Medical Apparel
- Scrubs
- Healthcare and Fashion
Company Website: https://www.wearfigs.com
ASSUMPTION: FIGS is a well-established company in the medical apparel industry with a strong focus on innovation, quality, and customer experience.
📊 Role Analysis
Career Level: Managerial, with the opportunity to mentor and guide team members
Reporting Structure: Reports directly to the Director of Paid Social, with the opportunity to collaborate with various teams, including creative, analytics, and product
Work Arrangement: On-site, with the opportunity to work in a dynamic and collaborative office environment
Growth Opportunities:
- Potential to grow within the Growth and Acquisition team or explore other opportunities within the company
- Chance to mentor and develop team members, contributing to the overall growth and success of the team
- Opportunity to work on high-impact projects that drive customer growth and improve the customer experience
ASSUMPTION: This role offers significant growth potential, both personally and professionally, as well as the opportunity to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 2834 Colorado Ave, Suite 100, Santa Monica, California 90404, US
Geographic Context:
- Santa Monica is a vibrant coastal city in California, known for its beaches, parks, and thriving tech industry
- The office is located in a central and easily accessible area, with plenty of nearby amenities
- The city offers a diverse and multicultural environment, with a strong focus on work-life balance
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely on an as-needed basis
ASSUMPTION: The work environment at FIGS is dynamic, collaborative, and focused on driving innovation and growth in the medical apparel industry.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and/or team members to evaluate skills and experience
- Final interview with the Director of Paid Social to discuss the role and company fit
Key Assessment Areas:
- Paid social advertising expertise and campaign management skills
- Analytical and data-driven decision-making abilities
- Strong communication and collaboration skills
- Leadership and mentoring capabilities
- Cultural fit and alignment with FIGS' mission and values
Application Tips:
- Highlight relevant paid social advertising experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of FIGS' mission and how your skills and experience align with the role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research FIGS' products, brand, and industry trends to show your enthusiasm and preparation for the role
ATS Keywords: Paid Social, Campaign Management, Social Media, Performance Metrics, Attribution Models, MMM, MTA, Conversion Lift Studies, Mentoring, Leadership, Collaboration, Teamwork, Project Management
ASSUMPTION: The interview process at FIGS is comprehensive and designed to assess both technical skills and cultural fit, with a strong focus on paid social advertising expertise and leadership capabilities.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads, Pinterest Ads)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in paid social advertising and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Celebrate: FIGS celebrates the unique qualities and contributions of each team member
- Empower: FIGS empowers its team members to take ownership of their roles and drive results
- Serve: FIGS is committed to serving its customers, community, and the broader healthcare industry
Work Style:
- Collaborative: FIGS fosters a culture of teamwork and open communication
- Dynamic: FIGS operates in a fast-paced and ever-changing industry, requiring adaptability and flexibility
- Data-driven: FIGS makes decisions based on data and analytics to drive performance and growth
Self-Assessment Questions:
- Do I align with FIGS' mission to improve the lives of healthcare professionals through innovative and affordable medical apparel?
- Am I comfortable working in a dynamic and collaborative environment, with a strong focus on teamwork and open communication?
- Do I have the ability to thrive in a fast-paced and data-driven work environment, with a constant focus on performance and growth?
ASSUMPTION: FIGS values a diverse and inclusive work environment that celebrates individual strengths and fosters collaboration and growth.
⚠️ Potential Challenges
- The role requires a high level of expertise in paid social advertising and a strong understanding of performance metrics to drive efficient customer growth at scale
- The work environment is dynamic and fast-paced, which may be challenging for individuals who prefer a more structured or predictable work environment
- The role involves managing a significant budget and requires strong financial acumen and attention to detail
- The role may require occasional travel to attend industry events or meet with clients and partners
ASSUMPTION: The potential challenges associated with this role are significant but manageable with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on paid social advertising for a medical apparel brand, with a strong emphasis on driving customer growth and improving the customer experience
- Similar roles in the industry may focus on broader marketing or e-commerce strategies, rather than specific paid social advertising campaigns
- Career paths in this field may include progression to Director or Vice President of Paid Social, or transition to other marketing or leadership roles within the company
ASSUMPTION: This role offers a unique opportunity to specialize in paid social advertising for a medical apparel brand, with significant growth potential and the chance to make a meaningful impact on the company's success.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy to drive customer growth for a new product launch
- Optimizing campaign performance across multiple platforms to improve return on ad spend (ROAS) and reduce cost per acquisition (CPA)
- Collaborating with the creative team to develop and test new ad formats and creative assets to improve engagement and conversion rates
- Analyzing performance data to identify trends and insights, and making data-driven decisions to optimize campaign performance
ASSUMPTION: The sample projects for this role are designed to showcase the breadth and depth of responsibilities, as well as the opportunity to drive meaningful results and impact the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth and Acquisition team?
- How does FIGS support the professional development and growth of its team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FIGS measure the success of its paid social advertising campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration and integration with other teams, such as creative, analytics, and product?
ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role, team dynamics, and company culture, as well as the opportunity to assess the fit between the candidate's skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume to highlight relevant paid social advertising experience and achievements
- Write a cover letter that demonstrates your understanding of FIGS' mission and how your skills and experience align with the role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
