📌 Core Information
🔹 Job Title: Content Marketer
🔹 Company: Pocus
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing a sharp content strategy aligned with business goals
- Growing Pocus' brand into the destination for modern GTM wisdom
- Creating engaging and unique content across multiple channels
- Collaborating with GTM professionals, customers, and internal experts
- Translating complex sales tech concepts into easily digestible content
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and collaborating with various teams.
📋 Key Responsibilities
✅ Developing a content strategy aligned with business goals
✅ Growing Pocus' brand into the destination for modern GTM wisdom
✅ Creating engaging and unique content across multiple channels
✅ Collaborating with GTM professionals, customers, and internal experts
✅ Translating complex sales tech concepts into easily digestible content
✅ Scaling the content machine over time by leveraging agencies, freelancers, and AI tools
✅ Building co-marketing partnerships with adjacent companies
✅ Taking risks and having fun while standing out with creative content
ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The ideal candidate will be comfortable with both big-picture strategy and detailed content creation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of content marketing experience, ideally at a B2B SaaS company in the GTM space
Required Skills:
- Proven content marketing experience
- Strong understanding of the GTM landscape
- Clear, crisp, and engaging writing style
- Deeply creative and able to produce original, thought-provoking content
- Proficient in AI tools and platforms
- Distribution-first mindset with exceptional ability to reverse engineer hype
- Strong project management skills
- High agency and high performance bar
Preferred Skills:
- Experience going viral in the B2B space for content creation
- Dabbled in community management and understand the magic of bringing people together
- PMM experience for writing product-focused content
ASSUMPTION: Given the role's focus on content strategy and execution, candidates should have a strong background in content marketing and a deep understanding of the GTM landscape.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-level content marketing role in San Francisco)
Benefits:
- Best in class medical, dental, and vision plans through PEO
- Monthly wellness stipend
- 401K through Guideline
- Access to mentorship programs through First Round Capital
- 10 company holidays and discretionary vacation
- Work from home stipend
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content marketing role in San Francisco. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-native prospecting platforms for GTM teams
Company Size: 11-50 employees (Small to mid-sized company with a startup-like culture)
Founded: 2021 (Relatively new company with a focus on growth and innovation)
Company Description:
- Pocus exists to supercharge GTM teams by making every rep a 10x seller
- With Pocus, organizations can have fewer, better reps to drive increased pipeline and revenue
- Pocus influences nearly half a billion in pipeline per quarter for customers
Company Specialties:
- AI-native prospecting platform
- GTM strategy and execution
- Sales tech and RevOps
Company Website: https://pocus.com
ASSUMPTION: Pocus is a growing company with a strong focus on innovation and customer success. The ideal candidate will be comfortable working in a fast-paced, dynamic environment.
📊 Role Analysis
Career Level: Mid-level to senior content marketing role with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Head of Marketing or a similar role
Work Arrangement: Remote OK, with a flexible work arrangement that allows for a healthy work-life balance
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn from and collaborate with industry experts
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, lead, and make a meaningful impact on the company.
🌍 Location & Work Environment
Office Type: Remote-friendly with a flexible work arrangement
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- Pocus' remote-friendly work environment allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The remote-friendly work environment at Pocus allows for a healthy work-life balance and the opportunity to work from anywhere with an internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home content assignment
- Final interview with the marketing team and other stakeholders
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of the GTM landscape and sales tech
- Cultural fit and alignment with Pocus' values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and understanding of the GTM landscape
- Include examples of your best content and explain your thought process behind each piece
- Prepare for behavioral interview questions that focus on your content strategy and execution skills
ATS Keywords: Content Marketing, B2B SaaS, GTM Strategy, Creative Writing, Project Management, AI Tools, Community Engagement, Viral Content Creation, Collaboration, Research, Content Distribution, Content Strategy, Sales Tech, Product Marketing, Content Execution, Content Development
ASSUMPTION: The application process for this role will focus on assessing the candidate's content marketing skills, understanding of the GTM landscape, and cultural fit with Pocus.
🛠️ Tools & Technologies
- AI tools and platforms (e.g., ChatGPT, Claude, AirOps, Tofu, Opus Clip)
- Content creation and management tools (e.g., WordPress, Google Docs, Canva)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The ideal candidate will be comfortable using a variety of AI tools and platforms, as well as content creation and management tools.
👔 Cultural Fit Considerations
Company Values:
- Humble overachievers with an ownership mentality
- Love for building and challenging the status quo
- Celebration of diverse backgrounds and perspectives
Work Style:
- Collaborative and team-oriented
- High agency and high performance bar
- Focus on results and impact over process
Self-Assessment Questions:
- Do you have a proven track record of creating engaging and unique content in the B2B space?
- Are you comfortable working independently and collaborating with various teams?
- Do you have a high agency and high performance bar, and are you comfortable holding yourself and others to a high standard?
ASSUMPTION: Pocus values candidates who are humble overachievers, love building, and are comfortable challenging the status quo. The ideal candidate will be a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Balancing strategic planning and tactical execution in a fast-paced, dynamic environment
- Keeping up with the ever-changing GTM landscape and sales tech trends
- Managing multiple projects and deadlines with strong project management skills
- Working remotely and maintaining a healthy work-life balance
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and managing multiple projects and deadlines. They will also be able to maintain a healthy work-life balance while working remotely.
📈 Similar Roles Comparison
- This role is unique in its focus on content strategy and execution for an AI-native prospecting platform
- Unlike traditional content marketing roles, this position requires a deep understanding of the GTM landscape and sales tech
- Career path comparison: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success
ASSUMPTION: This role is unique in its focus on content strategy and execution for an AI-native prospecting platform. The ideal candidate will have a strong background in content marketing and a deep understanding of the GTM landscape and sales tech.
📝 Sample Projects
- Creating a viral short-form video series that showcases Pocus' AI-native prospecting platform
- Developing an interactive tool that helps GTM professionals optimize their sales tech stack
- Producing a webinar series that features industry experts discussing the latest trends in GTM strategy
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging and unique content that aligns with Pocus' brand and values.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for Pocus and how my role would fit into that?
- How does Pocus collaborate with GTM professionals, customers, and internal experts to create content?
- What are the biggest challenges facing the GTM landscape, and how does Pocus address them through its content?
- What opportunities are there for growth and leadership within the content marketing team?
- How does Pocus support work-life balance for its remote-friendly team members?
ASSUMPTION: These key questions are designed to help the candidate understand the role's responsibilities, the company's content strategy, and the opportunities for growth and leadership within the content marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and understanding of the GTM landscape
- Prepare for behavioral interview questions that focus on your content strategy and execution skills
- If selected, complete a take-home content assignment to demonstrate your skills and fit for the role
- Follow up with the hiring manager one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
