📌 Core Information
🔹 Job Title: Werkstudent Content SEO für Chip.de (m/w/d)
🔹 Company: Burda
🔹 Location: Munich, Germany (with remote options)
🔹 Job Type: Part-time, Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (remote and on-site)
🚀 Job Overview
Key aspects of this role include:
- Optimizing content for improved Google rankings
- Collaborating on organic and discover optimization concepts
- Advising the editorial team on optimization measures
- Monitoring traffic and reporting on performance
- Market and trend observation
ASSUMPTION: This role requires a strong understanding of SEO principles and content management systems. Previous experience in SEO is preferred but not required.
📋 Key Responsibilities
✅ Optimize articles on Chip.de to improve Google rankings using various content management systems
✅ Collaborate on concepts for organic and discover optimization
✅ Advise the editorial team on implementing optimization measures
✅ Monitor traffic using analytics tools and create reports for performance analysis
✅ Observe market trends and identify opportunities for content improvement
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Enrolled student (any field of study)
Experience: Previous experience in SEO and content management is preferred but not required
Required Skills:
- Fluency in German (C1 level or above)
- Strong writing skills and attention to detail
- Basic understanding of SEO principles
- Familiarity with content management systems
- Strong analytical skills and data-driven mindset
- Ability to work independently and in a team
Preferred Skills:
- Previous experience in SEO or a related field
- Familiarity with Google Analytics and other analytics tools
- Basic knowledge of HTML and CSS
ASSUMPTION: Candidates should have a strong academic record and be highly motivated to learn and grow in the role.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (industry standard for entry-level SEO roles in Germany)
Benefits:
- Flexible working hours
- Paid vacation
- Remote work option
- Learning opportunities and networking events
- Discounts on magazines and fitness studios
Working Hours: 20 hours per week (part-time)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level SEO roles in Germany. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees (large enterprise)
Founded: 1903 (as a family-owned business, now a global media company)
Company Description:
- Hubert Burda Media is a German media and technology company with a portfolio of over 500 brands worldwide
- The company offers reliable information, helpful services, and great entertainment through its strong media and digital brands
- Burda is active in 13 markets across Europe, Asia, and the United States and combines traditional publishing with successful digital innovation
Company Specialties:
- Magazines
- Printing
- Digital
- Direct Marketing
- Broadcast
- Events
- Media
- Publishing
- and Technology
Company Website: www.burda.com
ASSUMPTION: Burda offers a dynamic and innovative work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: This role reports directly to the SEO team lead
Work Arrangement: Hybrid (remote and on-site work with flexible hours)
Growth Opportunities:
- On-the-job training and mentoring
- Networking opportunities with industry professionals
- Potential full-time employment after graduation
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in SEO and content management while earning a competitive salary.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces
Office Location(s): Munich, Berlin, Hamburg, Cologne
Geographic Context:
- Munich: A major city in southern Germany with a vibrant tech industry and a high cost of living
- Berlin: The capital city of Germany with a thriving startup scene and a lower cost of living compared to Munich
- Hamburg: A major port city in northern Germany with a rich cultural scene and a moderate cost of living
- Cologne: A city in western Germany known for its vibrant nightlife and a moderate cost of living
Work Schedule: Flexible working hours with the option to work remotely
ASSUMPTION: The remote work option allows for a better work-life balance and the opportunity to work from anywhere in Germany.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and onboarding
Key Assessment Areas:
- Technical skills in SEO and content management
- Communication and teamwork skills
- Problem-solving and analytical skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Include specific examples of your SEO and content management experience
- Demonstrate your enthusiasm for the role and the company
ATS Keywords: SEO, content management, traffic analysis, reporting, market observation, German language skills
ASSUMPTION: Burda uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being seen by the hiring manager.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is preferred but not required. On-the-job training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Responsibility and sustainability
- Diversity and inclusion
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and data-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a strong interest in SEO and content management?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you have a data-driven mindset and strong analytical skills?
- Are you motivated to learn and grow in the role?
ASSUMPTION: Burda values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Working with tight deadlines and multiple stakeholders
- Keeping up with the latest SEO trends and best practices
- Balancing work and academic responsibilities
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to entry-level SEO specialist or content manager positions in the media industry
- Burda offers a unique opportunity to work for a large, established media company with a strong focus on innovation and digital transformation
- This role can lead to career growth opportunities in SEO, content management, or related fields
ASSUMPTION: This role offers a unique opportunity to gain practical experience in SEO and content management while working for a large, established media company.
📝 Sample Projects
- Optimizing a high-traffic article on Chip.de for improved Google rankings
- Conducting a content audit and creating a strategy for organic optimization
- Analyzing traffic data and creating a report on performance trends
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks they may be responsible for in the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall SEO strategy for Chip.de?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate to ensure the success of SEO projects?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Burda careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your SEO and content management experience
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
