Content Marketer

Based on the provided job listing, here's the enhanced job description following the specified format: 📌 Core Information - Job Title: Senior Content Marketing Specialist - Company: OneTrust - Location: Madrid, Spain - Job Type: Full-time - Category: Marketing - Date Posted: 2025-05-14 - Experience Level: 5-10 years - Remote Status: On-site/Hybrid (relocation may be provided) - Company Size: 1,001-5,000 employees - Company Industry: Software Development - Company Headquarters: Atlanta, Georgia, USA - Company Founded: 2003 - Company Description: OneTrust is a global leader in data governance and privacy management, empowering organizations to use data responsibly. With over 14,000 customers worldwide, OneTrust simplifies data collection, governance, and responsible use across privacy, security, IT/tech, third-party, and AI risk. - Company Specialties: Privacy Impact Assessment Automation, Data Mapping Automation, Cookie Compliance, Website Scanning, Vendor Risk Management, Privacy Management, Readiness Assessments, Subject Access Requests, Incident Management, GDPR Readiness, Data Privacy Readiness, Data Privacy Accountability, Data Privacy Management, Breach Management, DPIA Automation, IAB TCF, Consent Management, GRC, Preferences and Consent, Third-Party Risk Management, Audit and Compliance, CMP, CCPA, GDPR, LGPD, ISO 27001, and AI Governance - Company Employees: 2,570 - Company Slogan: Empowering trust in a data-driven world - Company Website: 🚀 Job Overview Key aspects of this role include: - Leading content marketing efforts for OneTrust and its product offerings - Developing and executing integrated, multi-channel content marketing campaigns tailored for various audiences and product lines - Collaborating with management to define key performance indicators and processes for the content marketing program - Proactively analyzing performance metrics and pivoting/optimizing based on competitive analysis and market response - Building creative assets, including infographics, videos, blog headers, and social images, and supporting their development and approval - Staying up-to-date with trending industry topics and competitive analysis to adapt the content marketing strategy and tactics - Working closely with the marketing team to align content marketing efforts with broader marketing objectives and company goals 📋 Key Responsibilities - Content Strategy & Planning: - Develop and adapt content plans that support a variety of marketing campaigns across product-specific and thought leadership pieces - Collaborate with management to define key performance indicators and processes that support the scale, growth, and development of the overall content marketing program - Content Creation & Execution: - Write, design, and edit a variety of content pieces across mediums and channels, including blogs, videos, whitepapers, eBooks, podcasts, and infographics - Create and execute digital content strategies across all online platforms that drive traffic and engagement, translating to sales and brand promotion - SEO & Analytics: - Develop SEO best practices, knowing which platforms different kinds of content are best suited to - Stay informed about SEO trends and algorithm updates to optimize content for search engines and improve organic traffic - Collaboration & Communication: - Work closely with the marketing team to align content marketing efforts with broader marketing objectives and company goals - Collaborate with management on key performance indicators and processes that support the scale, growth, and development of the overall content marketing program 🎯 Required Qualifications - Education: Bachelor's degree in communications, marketing, journalism, or equivalent - Experience: 5-7 years of content marketing experience with relevant campaign or integrated marketing experience - Required Skills: - Excellent writing skills across a wide range of deliverables - Expert-level understanding of SEO principles and strategy - Experience working with content management platforms (e.g., WordPress), analytics (e.g., UTMs, Google Analytics), and project management tools (e.g., Monday.com, Asana) - Ability to create and execute content marketing campaigns from the ground up - Strong project management and organizational skills - Proven ability to work both independently and in a team environment - Strong communication and interpersonal skills - Proficiency in Microsoft Office Suite and Google Workspace - Familiarity with content management systems (CMS) and marketing automation platforms (MAP) - Preferred Skills: - Experience with marketing automation tools (e.g., Marketo, Pardot) - Familiarity with HTML, CSS, and JavaScript - Knowledge of accessibility best practices - Experience with A/B testing and optimization - Familiarity with CRM systems (e.g., Salesforce) 🎯 Preferred Qualifications - Experience working in a fast-paced, dynamic startup environment - Familiarity with Agile methodologies and project management tools (e.g., Jira, Asana) - Strong analytical and problem-solving skills - Ability to work effectively in a remote or hybrid work environment - Proficiency in Spanish (both written and verbal) is a plus 💡 Assumptions - The role requires a strong understanding of SEO principles and the ability to apply them effectively to content marketing strategies. - The ideal candidate will have experience working with a variety of content management platforms, analytics tools, and project management tools. - The role involves collaborating with various teams, so strong communication and interpersonal skills are essential. - The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly. - The role may require occasional travel for team meetings and events. 📈 Applicant Insights Company Context - Industry: Software Development - Company Size: 1,001-5,000 employees - Founded: 2003 - Headquarters: Atlanta, Georgia, USA - Description: OneTrust is a global leader in data governance and privacy management, empowering organizations to use data responsibly. With over 14,000 customers worldwide, OneTrust simplifies data collection, governance, and responsible use across privacy, security, IT/tech, third-party, and AI risk. - Specialties: Privacy Impact Assessment Automation, Data Mapping Automation, Cookie Compliance, Website Scanning, Vendor Risk Management, Privacy Management, Readiness Assessments, Subject Access Requests, Incident Management, GDPR Readiness, Data Privacy Readiness, Data Privacy Accountability, Data Privacy Management, Breach Management, DPIA Automation, IAB TCF, Consent Management, GRC, Preferences and Consent, Third-Party Risk Management, Audit and Compliance, CMP, CCPA, GDPR, LGPD, ISO 27001, and AI Governance - Website: Role Analysis - Career Level: Mid-career to senior-level role, offering growth opportunities for experienced content marketing professionals - Reporting Structure: The role reports directly to the Director of Content Marketing or a similar senior-level position within the marketing department - Work Arrangement: The role is based in Madrid, Spain, with a hybrid work arrangement that combines on-site and remote work. Relocation may be provided for the right candidate. - Growth Opportunities: The role offers opportunities to lead content marketing efforts for one or more of OneTrust's fast-growing product lines, working closely with senior leadership and cross-functional teams to drive rapid and trusted innovation. 🌍 Location & Work Environment - Office Type: OneTrust's Madrid office is a modern, collaborative workspace designed to foster teamwork and innovation. - Office Location: 505 N Angier Ave NE, Fourth Ward Office, Tower 2, Suite 9000, Atlanta, Georgia 30308, USA (headquarters); 110 Southwark St, London, SE1 0TA, GB; Godrej Centre Indiranagar, Building No 1-15, 3rd Floor Old Madras Road, Old Baiyyappanahalli,, Bengaluru, Indrinagar 560038, IN; 477 Collins Street, Melbourne, VIC 3000, AU; 199 Water Street, New York, NY 10038, US; 50 Fremont St, San Francisco, California 94105, US; Friedenstraße 22b, München, 81671 , DE; 24, Rue de Mogador, Paris, Île-de-France 75009, FR; Plaza de Pablo Ruiz Picasso, 11, Madrid, Community of Madrid 28020, ES; 231 S La Salle St, Chicago, Illinois 60604, US; 88 Market Street, Singapore, 048948, SG; 302 Bay Street, Toronto, ON M5H 4A6, CA; Strawinskylaan 357, Amsterdam, 1077 XX, NL - Geographic Context: Madrid, Spain, offers a vibrant cultural scene, rich history, and a high quality of life. The city is well-connected by public transportation, with the office located in a modern business district. - Work Schedule: OneTrust offers a flexible work schedule, with core hours between 10:00 AM and 14:00 PM. Employees are expected to work these core hours and maintain a consistent work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening with the hiring manager or a member of the talent acquisition team 3. In-depth phone or video interview with the hiring manager and relevant team members 4. Final in-person or virtual interview with senior leadership 5. Background check and offer extension Key Assessment Areas: 1. Writing and content creation skills 2. SEO knowledge and strategy 3. Project management and organizational skills 4. Collaboration and communication skills 5. Cultural fit and alignment with OneTrust's values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 3. Familiarize yourself with OneTrust's products, services, and company culture to demonstrate your enthusiasm and fit for the role. 4. Practice your writing and editing skills, as they will be crucial for this role. 5. Be prepared to discuss your experience with content management platforms, analytics tools, and project management tools. ATS Keywords: Content Marketing, SEO, Writing, Editing, Digital Content Strategies, Analytics, Project Management, Collaboration, Creative Asset Development, Trend Analysis, Content Management Platforms, Communication, Campaign Execution, Content Strategy, Performance Metrics, Critical Eye for Editing Assumptions: - The ideal candidate will have a strong understanding of SEO principles and the ability to apply them effectively to content marketing strategies. - The role requires a strong understanding of various content management platforms, analytics tools, and project management tools. - The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly. - The role may require occasional travel for team meetings and events. 🛠 Cultural Fit Considerations - Company Values: OneTrust's core values include integrity, innovation, collaboration, and customer focus. The ideal candidate will embody these values and be passionate about driving meaningful change in the data governance and privacy management landscape. - Work Style: OneTrust values a dynamic, collaborative work environment where team members support each other's growth and success. The ideal candidate will be a strong team player, comfortable working in a fast-paced, agile organization, and eager to learn and adapt. - Self-Assessment Questions: 1. How do you ensure your content aligns with OneTrust's brand voice and values? 2. Describe a time when you had to adapt your content strategy due to changing market conditions or feedback. 3. How do you approach working with cross-functional teams to align content marketing efforts with broader marketing objectives and company goals? ⚠️ Potential Challenges 1. The role may require occasional travel for team meetings and events, which could be challenging for candidates with family or personal commitments. 2. The fast-paced, dynamic work environment may not be suitable for candidates who prefer a more structured or predictable work setting. 3. The role may require working with a wide range of content types and platforms, which could be challenging for candidates with limited experience in digital content creation or management. 📈 Similar Roles Comparison 1. Content Marketing Manager at a tech startup: This role may offer more autonomy and the opportunity to build and shape the content marketing function from the ground up, but it may also come with less resources and support compared to a larger organization like OneTrust. 2. Senior Content Marketing Manager at a mid-sized company: This role may offer more established processes and resources, but it may also come with less growth potential and innovation compared to OneTrust's fast-paced, dynamic environment. 3. Content Marketing Director at a large corporation: This role may offer more strategic influence and resources, but it may also come with more bureaucracy and less agility compared to OneTrust's startup-like culture. 📝 Key Questions to Ask During the Interview 1. How does OneTrust support the professional development and growth of its content marketing team members? 2. What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns at OneTrust, and how are they tracked and optimized? 3. How does OneTrust collaborate with other marketing teams and departments to ensure consistent branding and messaging across all content channels? 4. What are the most significant challenges facing the content marketing team at OneTrust, and how are they being addressed? 5. How does OneTrust approach A/B testing and optimization for content marketing campaigns? 📝 Sample Projects 1. Developing a comprehensive content marketing strategy for OneTrust's new product line, focusing on thought leadership and customer acquisition. 2. Creating a series of blog posts, whitepapers, and webinars to educate the market on the importance of data governance and privacy management in the AI era. 3. Launching a successful content marketing campaign for OneTrust's annual user conference, driving attendee registration and engagement. 💼 Interview & Application Insights Next Steps for Applicants 1. To apply for this position, submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 4. Familiarize yourself with OneTrust's products, services, and company culture to demonstrate your enthusiasm and fit for the role. 5. Practice your writing and editing skills, as they will be crucial for this role. 6. Be prepared to discuss your experience with content management platforms, analytics tools, and project management tools. 7. Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask about next steps in the process. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.