📌 Core Information
🔹 Job Title: Content Marketer
🔹 Company: Cachet
🔹 Location: Tallinn, Tallinn, Estonia
🔹 Job Type: Hybrid (1 day/week in office)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with monthly in-person collaboration in Tallinn)
🔹 Language Required: English
🔹 Visa Sponsorship: No
🚀 Job Overview
Key aspects of this role include:
- Owning and operating Cachet’s content engine across formats, channels, and teams
- Developing and executing content strategy, ensuring alignment with brand tone and campaign goals
- Writing clear, engaging content for various platforms and collaborating with design partners for visuals
- Supporting sales and marketing efforts with tailored materials and keeping website content fresh
ASSUMPTION: This role requires a versatile marketer comfortable with both strategy and execution, long-form and short-form content, and writing and light design.
📋 Key Responsibilities
✅ Content Strategy & Ownership: Own the Cachet content calendar, manage production end-to-end, track performance, and recommend updates
✅ Multi-Format Content Creation: Write clear, engaging content for blog posts, landing pages, social media, and emails; produce or adapt supporting visuals
✅ Support for Campaigns & Brand Awareness: Develop content for product launches, PR, partnerships, and conferences; support sales with tailored materials; keep website content fresh and relevant
ASSUMPTION: This role involves a mix of strategic planning, creative writing, and light design, with a focus on driving brand visibility and marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 2-6 years in content marketing, communications, or editorial roles
Required Skills:
- Excellent writing and editing skills across long- and short-form formats
- Experience managing a content calendar and cross-channel content strategy
- Basic design and visual content skills (e.g., Canva, Figma, templates)
- Familiarity with SEO basics, CMS tools, and performance metrics
- Comfortable working independently and cross-functionally
Preferred Skills:
- Experience in fintech, mobility, insurance, or platform-based businesses
- Familiarity with HubSpot, Notion, Google Analytics, or similar tools
- Experience supporting B2B brand or product marketing
- A portfolio of writing samples and light creative work
ASSUMPTION: Candidates should have a strong background in content marketing, excellent writing skills, and basic design skills to excel in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €55,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible work arrangement (hybrid)
- Opportunities for professional growth and development
- Working in a dynamic, innovative startup environment
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits may include flexible work arrangements, professional development opportunities, and a dynamic work environment.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2018
Company Description:
- Cachet bridges the divide between the platform economy and insurance with solutions designed to empower growth
- The company makes insurance fairer, more flexible, and fully adapted to the platform lifestyle
- Cachet is redefining insurance for the platform economy by offering tools that enable trust, simplicity, and control
Company Specialties:
- Sharing economy
- Car insurance
- Data-driven
- Usage-based insurance
- Person-centric
- Micromobility
- Platform economy
- Gig work
Company Website: http://www.cachet.me
ASSUMPTION: Cachet is a small to medium-sized enterprise focused on innovative insurance solutions for the platform economy.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the CMO
Work Arrangement: Hybrid (1 day/week in office, with monthly in-person collaboration in Tallinn)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to expand skills and knowledge in content marketing, SEO, and data analysis
- Growth potential within the company as it expands its services and client base
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader insurance industry.
🌍 Location & Work Environment
Office Type: Hybrid (with a physical office in Tallinn)
Office Location(s): Kohtu street, Tallinn, Tallinn 10130, EE
Geographic Context:
- Tallinn is the capital and largest city of Estonia, with a population of around 430,000
- The city is known for its vibrant tech scene, with a strong focus on innovation and entrepreneurship
- Tallinn offers a high quality of life, with a low cost of living compared to other European capitals
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, with the opportunity to enjoy the vibrant tech scene and high quality of life in Tallinn.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Content-related task or assignment
- Interview with the CMO and/or other team members
- Final decision and offer
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Creativity and adaptability
- Collaboration and communication skills
- Alignment with Cachet's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your writing samples and light creative work in your portfolio
- Demonstrate your understanding of Cachet's mission and values in your application materials
- Prepare for content-related tasks or assignments during the interview process
ATS Keywords: Content Marketing, Writing, Editing, SEO, Content Strategy, Visual Design, Collaboration, Performance Analysis, B2B Marketing, CMS Tools, Social Media, Email Marketing, Project Management, Creative Production, Brand Awareness, Campaign Development
ASSUMPTION: The application process may involve content-related tasks or assignments to assess the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- HubSpot (for CRM and marketing automation)
- Notion (for project management and collaboration)
- Google Analytics (for performance tracking)
- Canva or Figma (for visual content creation)
- SEO tools (e.g., SEMrush, Ahrefs, or Moz)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Integrity
- Customer-centric
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively and cross-functionally?
- Do you have a data-driven approach to decision-making?
- Are you passionate about Cachet's mission to empower the platform economy through adaptive insurance design?
ASSUMPTION: Candidates should assess their fit with Cachet's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Balancing multiple content formats and channels
- Meeting tight deadlines for campaign materials
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with remote team members
ASSUMPTION: These challenges may require strong organizational skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- Content Marketing Manager (more senior, with additional team management responsibilities)
- Content Strategist (focused primarily on strategy, with less emphasis on execution)
- Junior Content Marketing Specialist (entry-level, with less experience required)
ASSUMPTION: This role offers a unique blend of strategic planning and creative execution, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a product launch campaign
- Writing and designing a series of blog posts on industry trends and best practices
- Creating a set of social media graphics and copy for a brand awareness campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Content Marketer role at Cachet.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Cachet?
- What are the most significant challenges facing the content team in the next 6-12 months?
- How does Cachet support the professional development and growth of its employees?
- What is the team structure and dynamic like, and how does this role collaborate with other departments?
- How does Cachet measure the success of its content marketing efforts?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your writing samples and light creative work
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
