Content Marketer - Employer Branding (Freelance, Remote)

📌 Core Information

🔹 Job Title: Content Marketer - Employer Branding (Freelance, Remote)

🔹 Company: Digital

🔹 Location: South Korea

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (South Korea)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies to enhance employer brand in South Korea
• Creating engaging content that showcases company culture and supports talent acquisition efforts
• Handling digital marketing campaigns to promote employer brand and support talent acquisition goals
• Partnering with HR, Communications, and Marketing teams to align messaging and brand voice across platforms
• Monitoring content performance and engagement metrics, and continuously optimizing for reach and impact
• Supporting employer brand activations, recruitment campaigns, and internal communications for the Korean talent market

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of South Korea's digital platforms and talent landscape.

📋 Key Responsibilities

✅ Developing and executing content strategies that position the brand as an employer of choice in South Korea

✅ Creating localized and engaging content that highlights the company culture, employee stories, and workplace values across websites, social media, job portals, and internal channels

✅ Handling digital marketing campaigns that promote employer brand and support talent acquisition goals

✅ Partnering with HR, Communications, and Marketing teams to align messaging and brand voice across platforms

✅ Monitoring content performance and engagement metrics, and continuously optimizing for reach and impact

✅ Supporting employer brand activations, recruitment campaigns, and internal communications for the Korean talent market

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and the ability to work collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4-5 years of experience in content marketing, digital campaigns, or employer branding in South Korea

Required Skills:

• Strong writing and storytelling skills in both Korean and English
• Ability to translate employer brand strategies into compelling digital content
• Familiarity with South Korea’s digital platforms, talent landscape, and workplace culture
• Proven experience in developing and executing content strategies
• Strong project management skills and the ability to work collaboratively with various teams

Preferred Skills:

• Experience with content management systems (CMS) and social media platforms
• Knowledge of SEO best practices and content analytics tools
• Fluency in additional languages (e.g., Mandarin, Japanese)

ASSUMPTION: Candidates with experience in a similar role or a related field, such as content marketing or digital marketing, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₩30,000,000 - ₩45,000,000 per year, based on industry standards for freelance content marketers in South Korea with 4-5 years of experience. This estimate may vary depending on the candidate's skills, experience, and market conditions.

Benefits:

• Flexible working hours and remote work arrangement
• Opportunity to work with a diverse and innovative team
• Exposure to a global organization and its digital transformation initiatives

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work during core business hours (9:00 AM - 6:00 PM, Korea Standard Time).

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market conditions. The benefits listed are general and may vary depending on the specific terms of the freelance agreement.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment.

Founded: 2017, with a mission to grow Canadian businesses through the development, adoption, and deployment of Canadian-made technologies and by working with industry to develop a digitally skilled workforce.

Company Description:

• Digital is Canada’s Global Innovation Cluster for digital technologies, focusing on digital health and wellness, digital talent development, digital transformation and productivity, environmental impact and climate, Canadian IP, and digital supercluster initiatives.
• The organization brings together businesses, academia, community, and government agencies to solve industry and society’s biggest challenges through cross-sector collaboration, Canadian IP creation, and results-based co-investment.
• Digital aims to unlock the potential of Canadian industry to lead and succeed in the digital world.

Company Specialties:

• Digital technology innovation
• Digital health and wellness
• Digital talent development
• Digital transformation and productivity
• Environmental impact and climate
• Canadian IP
• Digital supercluster initiatives

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital's focus on digital technology innovation and collaboration may present unique opportunities for growth and learning in this role.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and take on more responsibilities as the role evolves.

Reporting Structure: This role may report directly to the Marketing or HR department, depending on the organization's structure.

Work Arrangement: Freelance, remote work arrangement with flexibility to work during core business hours (9:00 AM - 6:00 PM, Korea Standard Time).

Growth Opportunities:

• Expanding the role's scope to include additional markets or content types as the organization grows
• Developing expertise in digital marketing and employer branding strategies
• Gaining experience working with a diverse and innovative team on global digital transformation initiatives

ASSUMPTION: As a freelance role, growth opportunities may be limited compared to full-time positions, but the experience gained can be valuable for future career development.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space in South Korea.

Office Location(s): South Korea

Geographic Context:

• South Korea is a highly connected and technologically advanced country, with a strong focus on digital innovation and entrepreneurship.
• The country has a vibrant startup ecosystem and a growing demand for digital talent.
• South Korea's time zone (Korea Standard Time, UTC +9) may require some flexibility in working hours to accommodate collaboration with teams in other time zones.

Work Schedule: This role requires a standard workweek of 40 hours, with flexibility to work during core business hours (9:00 AM - 6:00 PM, Korea Standard Time).

ASSUMPTION: Working remotely in South Korea may offer a unique blend of cultural immersion and flexibility, allowing candidates to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager or a panel of stakeholders
• Final decision and offer

Key Assessment Areas:

• Writing and storytelling skills in both Korean and English
• Understanding of South Korea’s digital platforms, talent landscape, and workplace culture
• Ability to develop and execute content strategies
• Project management skills and collaborative mindset
• Alignment with Digital's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and content creation work, showcasing your ability to create engaging and effective content
• Demonstrate your understanding of South Korea's digital landscape and talent market in your application materials
• Prepare questions to ask the interviewer about the role, the team, and the organization's goals to show your interest and engagement

ATS Keywords: Content Marketing, Digital Marketing, Employer Branding, Storytelling, Korean Language, English Language, Digital Content, Campaign Development, HR Collaboration, Performance Monitoring, Engagement Metrics, Recruitment Campaigns, Internal Communications, Brand Strategy, Workplace Culture, Talent Acquisition

ASSUMPTION: The application process for this role may be subject to change, and candidates should monitor the job listing for updates and follow the instructions provided.

🛠️ Tools & Technologies

• Content management systems (CMS) and social media platforms (e.g., WordPress, Hootsuite, Buffer)
• Content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Excellence
• Inclusion

Work Style:

• Agile and adaptable
• Collaborative and team-oriented
• Results-driven and focused on impact
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-sector environment, and are you comfortable working with diverse stakeholders?
• Are you passionate about digital technology innovation and its potential to drive positive change?
• Do you have a proven track record of developing and executing successful content strategies?
• Are you comfortable working remotely and managing your time effectively in a freelance capacity?

ASSUMPTION: Candidates who align with Digital's values and work style, and who are passionate about the organization's mission, are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced and evolving digital landscape
• Balancing the demands of freelance work with personal and professional commitments
• Navigating cultural differences and time zone differences when working with global teams

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Specialist or Digital Marketing Specialist with a focus on employer branding
• However, this role is unique in its focus on the South Korean market and its freelance, remote work arrangement
• Career paths for this role may include progression to senior content marketing roles, digital marketing management, or specializing in employer branding

ASSUMPTION: Candidates should consider their long-term career goals and how this role can support their professional development when comparing it to similar roles.

📝 Sample Projects

• Developing a content strategy to elevate Digital's employer brand in South Korea
• Creating localized content for Digital's website, social media channels, and job portals that highlights the company's culture and values
• Supporting employer brand activations and recruitment campaigns, such as creating blog posts, infographics, or videos that showcase Digital's unique offerings

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that may be required for this role, but the specific projects may vary depending on the organization's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Digital's overall content marketing and employer branding strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Digital support the professional development and growth of its freelance team members?
• What are the most significant challenges facing the employer branding efforts in South Korea, and how can this role address them?
• How does Digital measure the success of its content marketing and employer branding campaigns, and how will the performance of this role be evaluated?

ASSUMPTION: Asking thoughtful and engaging questions during the interview process can help candidates demonstrate their interest in the role and gain a deeper understanding of the organization's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and content creation work, showcasing your ability to create engaging and effective content
• Demonstrate your understanding of South Korea's digital landscape and talent market in your application materials
• Prepare questions to ask the interviewer about the role, the team, and the organization's goals to show your interest and engagement
• Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.