Content Marketing Associate

📌 Core Information

🔹 Job Title: Content Marketing Associate

🔹 Company: KredX

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing 360-degree content marketing campaigns across KredX's product suite.
• Creating long-form content assets and writing conversion-focused copy for various channels.
• Collaborating with internal teams to create clear, compelling marketing assets.
• Ensuring accuracy and consistency in messaging, grammar, and tone across all touchpoints.
• Participating in brainstorming sessions and contributing to campaign ideation.

ASSUMPTION: This role requires a strong understanding of content marketing strategies and the ability to work effectively in a cross-functional team.

📋 Key Responsibilities

✅ Assist in planning and executing 360-degree content marketing campaigns across the KredX product suite.

✅ Research and create long-form and gated content assets (e.g., white papers, guides, downloadable content) that support lead generation and other forms of content as required.

✅ Write conversion-focused copy for multiple channels including email, WhatsApp, SMS, landing pages, and brochures.

✅ Support the development of brand-aligned social media content.

✅ Write engaging blog content to improve organic traffic and demonstrate industry expertise.

✅ Collaborate with internal teams (design, product, digital) to create clear, compelling marketing assets.

✅ Ensure accuracy and consistency in messaging, grammar, and tone across all touchpoints.

✅ Apply strong research and editing skills to ensure factual and grammatical correctness.

✅ Participate in brainstorming sessions and contribute to campaign ideation.

✅ Be a proactive team player who can adapt in a fast-paced, cross-functional setup.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field is preferred.

Experience: 1-3 years of experience in content writing or content marketing, preferably in a B2B or fintech environment.

Required Skills:

• Excellent written and verbal communication skills.
• Strong attention to detail, grammar, and brand tone.
• Comfortable working in a dynamic and fast-paced environment.
• Basic proficiency with Microsoft Office; familiarity with content management tools and SEO is a plus.
• A collaborative attitude and openness to feedback.

Preferred Skills:

• Familiarity with the financial services industry.
• Experience with content marketing automation tools.

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of content samples will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (Estimated based on industry standards for mid-level content marketing roles in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. KredX is a leading integrated supply chain finance solutions provider, holding both RBI's TReDS license and IFSCA's ITFS license.

Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and collaboration.

Founded: 2015. KredX has grown from a mission to solve working capital challenges into a comprehensive financial solutions ecosystem.

Company Description:

• KredX powers businesses of all sizes with innovative financial solutions.
• It drives domestic trade financing through its Domestic Trade Exchange (DTX) platform and facilitates cross-border trade financing solutions through its Global Trade Exchange (GTX).
• KredX delivers AI-powered intelligent finance automation that streamlines end-to-end financial operations for enterprises worldwide.

Company Specialties:

• Invoice discounting
• Bill discounting
• Invoice financing
• Alternative investments
• Cash flow solutions
• Quick access to working capital
• Dynamic discounting
• Corporate treasury management
• Early payment solutions
• Payable solutions
• Receivable solutions

Company Website: www.kredx.com

ASSUMPTION: KredX's focus on innovation and technology makes it an attractive employer for candidates interested in the fintech industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department.

Reporting Structure: The Content Marketing Associate will report directly to the Head of Marketing.

Work Arrangement: On-site, with flexibility for remote work as needed.

Growth Opportunities:

• Advancement to Senior Content Marketing Manager or similar roles.
• Expansion into related fields such as product marketing or brand management.
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business.

ASSUMPTION: With its focus on growth and innovation, KredX offers strong career progression opportunities for motivated individuals.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being.

Office Location(s): Salarpuria Softzone, Bellandur, Bangalore

Geographic Context:

• Bangalore is a major tech hub with a vibrant startup ecosystem.
• The city offers a high quality of life with numerous cultural attractions, restaurants, and recreational activities.
• Bangalore has a tropical savanna climate with moderate weather year-round.

Work Schedule: Standard business hours with flexibility for remote work as needed

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for professionals in the marketing field.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Writing and editing skills
• Understanding of content marketing strategies
• Cultural fit and alignment with KredX's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include examples of your best work, such as blog posts, whitepapers, or case studies.
• Prepare thoughtful questions to ask the interviewer about the role and the company.

ATS Keywords: Content Marketing, Content Writing, Research, Editing, Social Media, SEO, Collaboration, Communication, Attention to Detail, B2B Marketing, Fintech, Campaign Ideation

ASSUMPTION: KredX's hiring process is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Content management tools (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Focused on results and impact
• Open to feedback and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong attention to detail and a commitment to quality?

ASSUMPTION: KredX values candidates who are proactive, adaptable, and committed to delivering high-quality work.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals.
• The fast-paced work environment may be demanding for candidates who prefer a more structured or slower-paced work environment.
• The role may require occasional travel for events or client meetings.
• The competitive nature of the fintech industry may present challenges in terms of standing out and making an impact.

ASSUMPTION: Candidates should be prepared to manage their time effectively and prioritize their workload to succeed in this role.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position offers a unique opportunity to work in the fintech industry and gain exposure to innovative financial solutions.
• In terms of career progression, this role offers opportunities for growth within the marketing department and exposure to other areas of the business.
• Compared to other mid-level marketing roles, this position requires a strong focus on writing and editing skills and a commitment to delivering high-quality content.

ASSUMPTION: Candidates should research similar roles in the fintech industry to better understand the unique opportunities and challenges presented by this position.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch
• Creating a series of blog posts to establish thought leadership in the fintech industry
• Writing and designing a whitepaper to generate leads and demonstrate expertise in a specific area of finance

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be representative of the specific projects assigned to the successful candidate.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing campaigns for KredX's products?
• How does the marketing team collaborate with other departments, such as product and design?
• What are the most important qualities for success in this role, according to the hiring manager?
• How does KredX support the professional development of its employees?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the role and the company culture, and may not be exhaustive or applicable to every interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a portfolio of your best work, including blog posts, whitepapers, or case studies.
• Prepare thoughtful questions to ask the interviewer about the role and the company.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.