📌 Core Information
🔹 Job Title: Content Marketing Copywriter
🔹 Company: Constant Contact
🔹 Location: Hybrid from Waltham, MA (Remote, US)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (Remote, US)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, educational thought leadership content for small businesses
- Collaborating with internal stakeholders to ensure copy aligns with product positioning and marketing best practices
- Writing and delivering clean, compelling copy for various formats throughout the funnel
- Interviewing relevant contributors and refining copy throughout the creation and design process
ASSUMPTION: This role requires a strong understanding of small business audiences and digital marketing best practices. The ideal candidate will have a passion for helping small businesses succeed and a portfolio of engaging writing products.
📋 Key Responsibilities
✅ Develop a deep understanding of our customers and the small business audience
✅ Working with the Sr. Manager, Content Marketing, to develop concept content that helps educate prospects and customers on digital marketing best practices and strategies
✅ Write and deliver clean, compelling copy that fits the assignment as given or discussed, on materials throughout the funnel, including:
- Blog
- Infographic
- Whitepaper
- eBook
- Customer story
- Community post
✅ Copy-edit other team members’ work as needed, providing grammatical and syntactic recommendations
✅ Interview relevant contributors, such as customers, internal experts, and others
✅ Refine and edit copy as needed throughout the creation and design process
✅ Other copywriting duties as needed
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.
🎯 Required Qualifications
Education: BA/BS degree in Journalism, English, Creative Writing, Marketing, or equivalent field desired
Experience: 5+ years of copywriting and editing
Required Skills:
- Excellent writing and editing skills
- Passion for small businesses and helping them succeed
- Tactical understanding of SEO (a plus)
- WordPress or similar CMS experience (a plus)
- Experience interviewing others
Preferred Skills:
- Familiarity with Constant Contact's products and services
- Experience working in a hybrid or remote environment
ASSUMPTION: While not explicitly stated, a strong understanding of digital marketing and small business audiences is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $80,400 - $100,500 USD per year (based on industry standards for a Content Marketing Copywriter with 5+ years of experience in the Waltham, MA area)
Benefits:
- Health and welfare benefits, including paid leave
- Competitive benefits package
- Generous paid time off policy
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the Waltham, MA office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Copywriter with 5+ years of experience in the Waltham, MA area. The actual salary offered may vary based on the candidate's experience, education, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Constant Contact specializes in digital marketing tools and services for small businesses, non-profits, and entrepreneurs.
Company Size: 1,001-5,000 employees. As a mid-sized company, Constant Contact offers a mix of startup-like agility and enterprise-level resources.
Founded: 1995. Constant Contact was founded with the mission to help small businesses and non-profits succeed by providing them with powerful tools to simplify and amplify digital marketing.
Company Description:
- Delivers powerful tools to simplify and amplify digital marketing for small businesses
- Helps drive sales, grow customer bases, and engage audiences
- Offers a range of services, including email marketing, social media marketing, and online surveys
Company Specialties:
- Email Automation
- Email Marketing
- Social Media Marketing
- SMS
- Sales Automation
- CRM
- Marketing Analytics
- Fundraising
- E-Commerce Marketing
- Lifecycle Marketing
- Customer Engagement
- Analytics
- Event Marketing
- Online Surveys
- Coupons
- Small Business Marketing
- Lead Generation
- Email Editing
- Email Design
- Email Templates
- Contact Management
- List Growth
- Social Advertising
- Google Advertising
- Marketing Advice
Company Website: http://www.constantcontact.com
ASSUMPTION: Constant Contact's focus on small businesses and non-profits sets it apart from other advertising services companies. Applicants should be passionate about supporting these organizations to succeed.
📊 Role Analysis
Career Level: Mid-level. This role requires a strong foundation in copywriting and editing, as well as a deep understanding of small business audiences and digital marketing best practices.
Reporting Structure: The Content Marketing Copywriter will report directly to the Sr. Manager of Content Marketing and work closely with the Content Marketing Designer and other internal stakeholders.
Work Arrangement: Hybrid. This role requires employees to work on-site at the Waltham, MA office 2-3 days per week, with the remaining days worked remotely.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the content marketing team
- Opportunities to learn different aspects of the business and take on stretch assignments
- Access to professional development opportunities and coaching
ASSUMPTION: Constant Contact's hybrid work arrangement offers employees the best of both worlds: the convenience of remote work and the opportunity to collaborate and socialize with colleagues in-person.
🌍 Location & Work Environment
Office Type: Hybrid. Constant Contact's offices are designed to foster collaboration and creativity, with open workspaces and dedicated meeting areas.
Office Location(s): Waltham, MA (with remote work options)
Geographic Context:
- Waltham, MA is a suburb of Boston, offering a mix of urban and suburban living
- The area is known for its strong tech industry and vibrant cultural scene
- Constant Contact's office is conveniently located near public transportation and major highways
Work Schedule: Full-time, with flexible hours. The hybrid work arrangement allows employees to balance their work and personal lives more effectively.
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to the Waltham, MA office 2-3 days per week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Sr. Manager, Content Marketing
- On-site or virtual interview with the Sr. Manager, Content Marketing, and the Content Marketing Designer
- Final interview with the Director of Content Marketing
Key Assessment Areas:
- Writing and editing skills
- Understanding of small business audiences and digital marketing best practices
- Cultural fit with Constant Contact's values and work style
- Problem-solving skills and adaptability
Application Tips:
- Highlight your passion for small businesses and your understanding of their unique challenges and needs
- Include a portfolio of your best writing samples, showcasing your range and versatility as a copywriter
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the company and the role
ATS Keywords: Content Marketing, Copywriting, Editing, Small Business, Digital Marketing, Thought Leadership, Hybrid Work, Waltham, MA
ASSUMPTION: Applicants should be prepared to provide writing samples and discuss their approach to copywriting and editing during the interview process.
🛠️ Tools & Technologies
- WordPress or similar CMS
- Google Workspace (G Suite)
- Asana or similar project management tool
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: While not explicitly stated, the ideal candidate will be comfortable using a variety of tools and technologies to streamline their work and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Agile and adaptable
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Comfortable working in a hybrid environment
Self-Assessment Questions:
- How do you demonstrate your passion for small businesses in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or responsibilities?
- How do you approach collaborating with team members to ensure that your copy aligns with their needs and the overall goals of the project?
ASSUMPTION: Applicants should be prepared to provide specific examples and anecdotes that illustrate their alignment with Constant Contact's values and work style during the interview process.
⚠️ Potential Challenges
- The hybrid work arrangement may require some adjustment for candidates who are not accustomed to working remotely
- The role may involve tight deadlines and a high volume of work, requiring strong time management and prioritization skills
- Constant Contact's focus on small businesses and non-profits may require a unique understanding of their specific needs and challenges
- The Waltham, MA office is located in a suburban area, which may not be convenient for all candidates
ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these potential challenges and how they would adapt to the unique demands of this role.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses specifically on small businesses and non-profits, requiring a unique understanding of their audiences and needs
- Constant Contact's hybrid work arrangement offers a balance between the flexibility of remote work and the collaboration and socialization opportunities of an on-site office environment
- This role offers the opportunity to work with a wide range of internal stakeholders and take on a variety of projects, providing ample opportunities for growth and development
ASSUMPTION: Applicants should be prepared to discuss their experiences with similar roles and how they would apply their skills and knowledge to this specific position.
📝 Sample Projects
- Developing a series of blog posts and infographics that educate small business owners on the latest digital marketing trends and best practices
- Creating a comprehensive eBook that guides non-profits through the process of building and executing a successful online fundraising campaign
- Writing and designing a customer spotlight that highlights the success of a small business in using Constant Contact's tools to grow their customer base and drive sales
ASSUMPTION: Applicants should be prepared to discuss their experiences with similar projects and how they would approach the specific challenges and opportunities presented by this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a content marketing project at Constant Contact?
- How does the Content Marketing team collaborate with other departments, such as Product Marketing and Product, to ensure that our copy aligns with our product positioning and digital marketing best practices?
- What opportunities are there for professional development and growth within the Content Marketing team?
- How does Constant Contact support its employees in maintaining a healthy work-life balance, particularly in a hybrid work environment?
- Can you provide an example of a time when the Content Marketing team had to pivot or adapt to a significant change in our business or the market, and how did you approach that challenge?
ASSUMPTION: Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the company and the role, as well as their understanding of the unique challenges and opportunities presented by this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio of your best writing samples, showcasing your range and versatility as a copywriter
- Prepare thoughtful questions to ask during the interview process, demonstrating your interest in the company and the role
- Follow up with the hiring manager within 48 hours of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
