Content Marketing & Design Manager

📌 Core Information

🔹 Job Title: Content Marketing & Design Manager

🔹 Company: ShiftCare

🔹 Location: Macquarie Park, New South Wales, Australia

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing & Communications

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to drive brand awareness, engagement, and demand
• Creating engaging written and visual content, including blogs, case studies, whitepapers, videos, and more
• Designing creative assets for various channels, such as web, email, social media, events, and sales
• Managing and evolving ShiftCare's visual brand identity
• Collaborating with content writers, designers, and other marketing team members to deliver high-quality projects
• Analyzing campaign performance and reporting on results to the Head of Marketing

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on visual storytelling and data-driven decision making.

📋 Key Responsibilities

✅ Content Creation & Strategy: Develop and execute content marketing strategies, create engaging written and visual content, and identify content gaps

✅ Design & Branding: Design creative assets, maintain and evolve ShiftCare's visual brand identity, and ensure consistency across all content

✅ Campaign Management: Craft and send out monthly newsletters, organize webinars, and manage email, social media, and event marketing campaigns

✅ Performance Analysis: Report on the performance of content, events, social media, and email campaigns on a weekly basis

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and performance analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Degree in Marketing, Journalism, Communication, or a related field

Experience: 2-4 years of experience in content marketing, with a strong focus on visual design

Required Skills:

• Excellent verbal and written communication skills
• Hands-on design skills in Canva, Figma, Photoshop, or similar tools
• Highly organized, with a process-oriented mindset
• Experience using social media for business
• Hands-on experience with Content Management Systems (e.g., WordPress)
• Strong organizational and project management skills
• Understanding of SEO guidelines and keyword research (a plus)

Preferred Skills:

• Experience with AI and new technologies
• Familiarity with ShiftCare's products and features

ASSUMPTION: Candidates should have a strong portfolio showcasing their design and content creation skills, as well as examples of successful marketing campaigns they've led.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Content Marketing & Design Manager in Australia, the estimated salary range is AUD 80,000 - 120,000 per year. This estimate takes into account the role's experience level, location, and the company's size.

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM AEST), with flexibility for remote work

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience, skills, and performance. Benefits may also vary based on the company's policies and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: ShiftCare operates in the technology, information, and internet industry, focusing on care management software for health services providers.

Company Size: ShiftCare is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: ShiftCare was founded in 2015, with a mission to make support work more efficient and rewarding by helping manage care, organize visits, and simplify billing.

Company Description:

• ShiftCare is a software as a service (SaaS) company that provides care management, rostering, workflow automation, and billing solutions for health services providers.
• The company aims to reduce administrative burdens, enabling care teams to spend more time with their clients.
• ShiftCare has several advantages, including integration with the National Disability Insurance Scheme (NDIS), automated notifications, and data connectivity between patients, shifts, time sheets, and billing.

Company Specialties:

• Care management software
• Rostering and workflow automation
• Timesheets and invoicing
• Patient and disability service management
• Home care and aged care services

Company Website: shiftcare.com

ASSUMPTION: ShiftCare's focus on care management software and its integration with the NDIS make it an attractive option for candidates interested in the health services industry and technology-driven solutions.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in content marketing and visual design.

Reporting Structure: The Content Marketing & Design Manager reports directly to the Head of Marketing and works closely with content writers, designers, and other marketing team members.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The office is located in Macquarie Park, New South Wales, Australia.

Growth Opportunities:

• Expanding marketing skills and expertise in various channels and strategies
• Potential career progression into senior marketing roles or management positions
• Opportunities to work on high-impact projects and make a significant contribution to the company's growth

ASSUMPTION: This role offers strong growth potential for candidates looking to develop their marketing skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: ShiftCare's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 68 Waterloo Rd, Macquarie Park, New South Wales 2113, AU

Geographic Context:

• Macquarie Park is a suburb of Sydney, Australia, with a mix of commercial and residential areas
• The office is located near public transportation, shopping centers, and restaurants
• Sydney offers a vibrant culture, diverse communities, and numerous recreational opportunities

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:00 PM AEST, with flexibility for remote work and occasional overtime as needed

ASSUMPTION: The office environment at ShiftCare is designed to support collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Head of Marketing
• In-person or virtual interview with the marketing team
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Creativity and design skills
• Content creation and strategy development
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with ShiftCare's values

Application Tips:

• Highlight your design portfolio and content marketing achievements
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of ShiftCare's products and services during the interview

ATS Keywords: Content Marketing, Visual Design, Writing, Email Marketing, Social Media, Project Management, SEO, Content Strategy, Graphic Design, Webinars, Analytics, Branding, Communication, Creativity, Technology Trends, Content Management Systems

ASSUMPTION: The interview process at ShiftCare is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Canva, Figma, or Photoshop (for design)
• WordPress (for content management)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Email marketing tools (e.g., Mailchimp, HubSpot)
• SEO tools (e.g., Google Search Console, SEMrush)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: Candidates should be comfortable using design tools, content management systems, and marketing platforms to create and distribute engaging content.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Creative and visually-oriented
• Data-driven and analytical
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you incorporate ShiftCare's values into your daily work?
• Describe a time when you had to adapt your content strategy based on performance data or feedback.
• How do you balance creativity and data-driven decision making in your content marketing approach?

ASSUMPTION: Candidates should be able to demonstrate their alignment with ShiftCare's values and work style, as well as their ability to adapt and grow within the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and best practices in content marketing and design
• Collaborating effectively with remote team members and stakeholders
• Adapting to the fast-paced and ever-changing nature of the technology industry

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a stronger emphasis on visual design and branding
• In the care management software industry, ShiftCare's focus on integration with the NDIS sets it apart from competitors
• Career progression in this role may involve moving into senior marketing roles or management positions within the company

ASSUMPTION: Candidates should research similar roles and companies in the care management software industry to better understand the competitive landscape and their own career goals.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch
• Designing a visually appealing and on-brand website for a care services provider
• Creating a series of engaging social media campaigns to raise brand awareness and drive user engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Marketing & Design Manager role at ShiftCare.

❓ Key Questions to Ask During Interview

• How does ShiftCare support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the next 12 months, and how can this role help address them?
• How does ShiftCare measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration with other departments, such as product development or sales, in this role?
• How does ShiftCare foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the company's growth and their own professional development, as well as their understanding of the role's responsibilities and the marketing team's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your design portfolio, content marketing achievements, and relevant skills and experiences
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your creativity, strategic thinking, and ability to drive results
• Follow up with the Head of Marketing one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.