Content Marketing Executive

📌 Core Information 🔹 Job Title: Content Marketing Executive 🔹 Company: Ditto by Finshots 🔹 Location: Bangalore, Karnataka, India 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 15, 2025 🚀 Job Overview Key aspects of this role include: 1. Driving YouTube Channel Growth: Manage and coordinate video content for Ditto's English, Hindi, and Telugu YouTube channels, with a focus on the main English channel (35k subscribers, 20-40k average viewership). 2. Product Research: Conduct in-depth research on insurance policies and present findings in an easy-to-understand manner. 3. Collaborative Content Creation: Work with various stakeholders to create engaging video content for diverse purposes, such as hiring campaigns and internal communications. 4. Video Production: Script, shoot, and edit content for videos, ensuring high-quality output. ASSUMPTION: This role requires a strong understanding of social media trends, excellent communication skills, and the ability to work effectively with various teams. A background in digital marketing, partnerships, and community engagement activities is also beneficial. 📋 Key Responsibilities ✅ YouTube Channel Management: Host, manage, and coordinate all video content for Ditto's YouTube channels, ensuring consistent quality and growth. ✅ Product Research: Work closely with the product and advisory teams to understand insurance policies and present complex information in a simple, engaging manner. ✅ Stakeholder Collaboration: Liaise with stakeholders from HR, marketing, finance, and other departments to create tailored video content that meets their objectives. ✅ Video Production: Collaborate with production managers to script, shoot, and edit video content, maintaining high production standards. ASSUMPTION: The ideal candidate will have experience in video content creation, strong communication skills, and the ability to work effectively in a fast-paced, collaborative environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - Proven experience in content marketing, social media management, or a related role. Required Skills: - Knowledge of social media trends and best practices for content and audience growth. - Strong communication skills with the ability to build and maintain relationships. - Awareness of digital marketing, partnerships, and community engagement activities. - Analytical mindset to assess campaign performance and suggest improvements. - Experience in creating and managing YouTube content, with a focus on growth and engagement. - Familiarity with insurance and non-insurance centric video content creation (short and long-form). Preferred Skills: - Experience with video production equipment and software. - Knowledge of the insurance industry and its regulations. ASSUMPTION: Candidates with a background in marketing, communications, or a related field, along with relevant experience in video content creation and management, are strongly encouraged to apply. 💰 Compensation & Benefits Salary Range: INR 6,00,000 - 8,00,000 per annum (industry standard for the role, experience level, and location) Benefits: - Competitive salary package. - Comprehensive health and term insurance. - Mentorship opportunities from industry leaders building a sustainable business. - The chance to be part of Ditto's mission to impact lives and become part of their rocketship. Working Hours: Full-time (40 hours per week), with flexible hours based on project needs. ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services, specifically focused on insurance. Company Size: Medium (501-1,000 employees), allowing for a well-defined company culture and ample opportunities for growth. Founded: 2018, with a brief history of rapid growth and success in the insurance industry. Company Description: - Ditto simplifies insurance, empowering users to understand and make informed decisions about their coverage. - Part of the Finshots family, a leading financial newsletter with over 500K subscribers, and backed by India's largest stock-broker, Zerodha. - Winner of LinkedIn's Top Startup award for two consecutive years (2022 & 2023). Company Specialties: - Health insurance - Term insurance - Personalized insurance advice - Seamless end-to-end insurance experience Company Website: Ditto Insurance ASSUMPTION: Ditto's focus on user-centric solutions and commitment to simplifying insurance sets it apart in the industry. 📊 Role Analysis Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole. Reporting Structure: The Content Marketing Executive will report directly to the Marketing Manager or a similar role, depending on the organizational structure. Work Arrangement: On-site, with a flexible work arrangement that may include remote work options in the future, based on the company's evolving policies. Growth Opportunities: - Expansion into new insurance verticals and geographic markets. - Diversification of content formats and distribution channels. - Potential for career progression into senior marketing roles or management positions. ASSUMPTION: The Content Marketing Executive's role is crucial to Ditto's continued growth and success, offering ample opportunities for professional development and advancement. 🌍 Location & Work Environment Office Type: On-site, with a modern, collaborative workspace designed to foster creativity and productivity. Office Location(s): - Bangalore, Karnataka, India (Headquarters) - Ahmedabad, Gujarat, India (CIIE, New Campus, IIM Ahmedabad) Geographic Context: - Bangalore: A major tech hub and the capital of Karnataka, offering a vibrant culture, diverse culinary scene, and numerous entertainment options. - Ahmedabad: A major city in Gujarat, known for its rich history, cultural heritage, and growing IT industry. Work Schedule: Full-time (40 hours per week), with flexible hours based on project needs and the company's core working hours (9:00 AM - 6:00 PM, Monday - Friday). ASSUMPTION: The Content Marketing Executive's work schedule may vary based on project deadlines and team needs, with the expectation of occasional overtime and weekend work. 💼 Interview & Application Insights Typical Process: 1. Initial interaction with HR to discuss the role, qualifications, and career goals. 2. Task/Assignment: A practical assessment of the candidate's skills and problem-solving abilities. 3. Final round of interaction: A comprehensive discussion of the candidate's fit for the role, company culture, and long-term career prospects. Key Assessment Areas: - Knowledge of social media trends and best practices for content and audience growth. - Strong communication skills with the ability to build and maintain relationships. - Analytical mindset to assess campaign performance and suggest improvements. - Experience in video content creation, with a focus on growth and engagement. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role. 2. Prepare examples of your previous video content and their impact on audience engagement and growth. 3. Research Ditto's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. ATS Keywords: (Strategically include these keywords in your resume to improve visibility) - Content Marketing - Video Production - Social Media Marketing - YouTube Channel Management - Product Research - Stakeholder Collaboration - Video Content Creation - Insurance Industry - Digital Marketing ASSUMPTION: The interview process is designed to evaluate the candidate's technical skills, cultural fit, and long-term potential within the company. 🛠️ Tools & Technologies - Video production equipment and software (e.g., cameras, lighting, editing software like Adobe Premiere Pro or Final Cut Pro) - Social media platforms (e.g., YouTube, Facebook, Instagram, Twitter) - Analytics tools (e.g., Google Analytics, YouTube Analytics) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Google Workspace, Microsoft 365) ASSUMPTION: The ideal candidate will have experience with relevant video production equipment, editing software, and social media platforms, as well as a willingness to learn and adapt to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Empowerment: Ditto empowers users to make informed decisions about their insurance coverage. - Simplicity: The company strives to simplify complex insurance concepts and make them accessible to a wide audience. - User-centric: Ditto prioritizes the user experience in all aspects of its operations. - Collaboration: The company fosters a collaborative work environment, encouraging teamwork and knowledge-sharing. Work Style: - Creative and innovative, with a focus on continuous learning and improvement. - Data-driven, with an emphasis on analytics and performance metrics. - Collaborative, with a strong emphasis on teamwork and cross-functional collaboration. - Agile, with the ability to adapt to changing priorities and work in a fast-paced environment. Self-Assessment Questions: 1. How do you align with Ditto's commitment to empowering users and simplifying complex insurance concepts? 2. How comfortable are you working in a fast-paced, collaborative environment with a strong focus on data-driven decision-making? 3. How do you approach continuous learning and improvement in your role, and how have you applied this mindset in previous positions? ASSUMPTION: Candidates who demonstrate a strong alignment with Ditto's values and work style, as well as a commitment to continuous learning and improvement, will be well-suited to this role. ⚠️ Potential Challenges 1. Workload fluctuations: The Content Marketing Executive's workload may fluctuate based on project deadlines and team needs, requiring strong time management and prioritization skills. 2. Stakeholder management: Balancing the expectations and priorities of various stakeholders, both internal and external, can be challenging and requires excellent communication and collaboration skills. 3. Keeping up with industry trends: The insurance industry is constantly evolving, requiring the Content Marketing Executive to stay up-to-date with the latest trends, regulations, and best practices. 4. Maintaining work-life balance: The fast-paced nature of the role and the expectation of occasional overtime and weekend work may impact work-life balance, requiring strong time management and self-care skills. ASSUMPTION: Candidates who can effectively manage their workload, balance stakeholder expectations, and maintain a healthy work-life balance will be well-equipped to succeed in this role. 📈 Similar Roles Comparison 1. Content Marketing Manager: This role focuses more on strategic planning, team management, and budget allocation, while the Content Marketing Executive is responsible for day-to-day content creation, management, and execution. 2. Social Media Manager: This role is more focused on day-to-day social media management, community engagement, and paid advertising, whereas the Content Marketing Executive is responsible for creating and managing video content for various platforms. 3. Video Producer/Editor: This role is more specialized in video production and editing, while the Content Marketing Executive is responsible for overseeing the entire video content lifecycle, from concept to distribution. ASSUMPTION: The Content Marketing Executive role is unique in its focus on video content creation, management, and growth, requiring a diverse skill set and a strong understanding of both marketing and video production principles. 📝 Sample Projects 1. YouTube Channel Growth Campaign: Develop and execute a comprehensive strategy to grow Ditto's main English YouTube channel, including content optimization, audience engagement, and influencer collaborations. 2. Insurance Product Launch: Collaborate with the product team to launch a new insurance product, creating engaging video content that educates users about the product's features, benefits, and unique selling points. 3. Internal Communications Campaign: Work with HR to create a series of videos that effectively communicate company updates, initiatives, and cultural aspects to employees, fostering a sense of belonging and engagement. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Content Marketing Executive may undertake, requiring a strong understanding of marketing principles, video production, and stakeholder management. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Content Marketing Executive, and how they align with my skills and experience? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Company Culture: How would you describe Ditto's company culture, and how does this role contribute to the overall company mission and values? 4. Growth Opportunities: What opportunities are there for professional growth and development within this role and the company as a whole? 5. Work Environment: How does Ditto support work-life balance, and what resources are available to help employees manage their workload and maintain a healthy work-life balance? ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career prospects, while also providing valuable insights into the work environment and company culture. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences specific to this role. 3. Prepare examples of your previous video content and their impact on audience engagement and growth. 4. Research Ditto's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.