π Core Information
πΉ Job Title: Content Marketing Executive
πΉ Company: Utility Bidder
πΉ Location: Corby, Northamptonshire, United Kingdom
πΉ Job Type: Full-Time, Hybrid (Remote/On-site)
πΉ Category: Marketing
πΉ Date Posted: June 25, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (Remote/On-site)
π Job Overview
Key aspects of this role include:
- Crafting engaging, SEO-optimized content for three core websites
- Writing persuasive copy for marketing materials and PR-style content
- Collaborating with internal stakeholders to align content with business objectives
- Staying updated with industry trends, SEO developments, and PR best practices
ASSUMPTION: This role requires a versatile content creator with a strong background in SEO and PR-style writing, who can adapt to various content types and formats.
π Key Responsibilities
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Write compelling and persuasive copy for marketing materials, including brochures, case studies, award submissions, and corporate presentations
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Draft PR-style content such as press releases, thought leadership articles, and media pitches
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Support brand reputation through consistent tone of voice and messaging across all channels
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Collaborate with internal stakeholders (design, digital, SEO, sales) to ensure content aligns with campaign goals and business objectives
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Create and optimize high-quality, search engineβfriendly content for the company's three websites
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Conduct keyword research and competitor analysis to guide content strategy
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Collaborate with SEO specialists to ensure best practices in on-page optimization and internal linking
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Regularly audit and update existing content to improve performance and maintain relevance
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Work closely with the broader marketing team to align content output with campaign calendars and brand messaging
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Assist in tracking content performance, reporting on key metrics, and adjusting strategies accordingly
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the candidate to balance strategic thinking with tactical execution.
π― Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: Proven experience in content creation, ideally in an SEO or digital marketing context
Required Skills:
- Strong writing, editing, and proofreading skills with a portfolio of varied content types
- Knowledge of SEO principles
- Experience writing for both digital and offline formats
- Strong organisational and time management skills
- Excellent attention to detail and ability to manage multiple projects at once
Preferred Skills:
- Experience using SEO tools such as SEMrush, Ahrefs, and Surfer SEO for keyword research, content optimization, and performance tracking
- Experience in PR, media communications, or journalism
- Basic understanding of CMS platforms (e.g., WordPress)
- Familiarity with analytics tools such as Google Analytics or Data Studio
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate an excellent fit for the team.
π° Compensation & Benefits
Salary Range: Β£30,000 to Β£35,000 per annum dependent on experience (37.5 hours per week)
Benefits:
- Ongoing training and development including extensive 1:1 coaching and group sessions
- 33 days holiday (inc bank holidays) β with the opportunity to buy & sell holidays
- Paid birthday leave
- Employee Assistance Programme β with 24/7 access to a Remote GP
- Cycle to Work Scheme & Tech Scheme
- Pension Scheme
- Life assurance cover
Working Hours: Full-time, Monday to Friday, with flexibility for remote work
ASSUMPTION: The salary range is competitive for the role and experience level, and the benefits package is comprehensive and appealing.
π Applicant Insights
π Company Context
Industry: Utility Bidder operates in the utilities sector, specifically focusing on business energy consultancy. The market is competitive, with a strong focus on customer service and cost savings.
Company Size: Utility Bidder has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and career progression. Employees can expect a supportive and collaborative work environment.
Founded: Utility Bidder was founded in 2009, making it a well-established company with a proven track record in the industry.
Company Description:
- Utility Bidder is a revolutionary service focused on ensuring customers get the best gas and electricity tariffs for their business energy
- The company aims to reduce energy costs, which are an increasing part of a businessβs overheads, to have an immediate positive impact on the bottom line
- Utility Bidder has three office locations β Central Manchester, Corby, and Leicester
Company Specialties:
- Business Gas
- Business Telecommunications
- Business Electricity
- Merchant Services
Company Website: http://www.utilitybidder.co.uk
ASSUMPTION: Utility Bidder's focus on customer service and cost savings makes it an attractive employer for candidates seeking to make a positive impact on businesses.
π Role Analysis
Career Level: This role is suitable for a mid-level content marketing professional with 2-5 years of experience. The position offers opportunities for growth and development within the marketing team.
Reporting Structure: The Content Marketing Executive will report directly to the Marketing Manager and work closely with other marketing team members, as well as internal stakeholders from design, digital, SEO, and sales teams.
Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The exact arrangement will be discussed during the interview process.
Growth Opportunities:
- Progression within the marketing team, such as taking on more responsibilities or moving into a management role
- Expanding skills and knowledge in content marketing, SEO, and PR
- Gaining experience working with a diverse range of internal stakeholders
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the marketing team.
π Location & Work Environment
Office Type: Utility Bidder has three office locations, with this role based at the Corby Innovation Hub in Corby, Northamptonshire.
Office Location(s): Corby Innovation Hub, Bangrave Road South, Corby, Northamptonshire NN17 1NN, GB
Geographic Context:
- Corby is a town in Northamptonshire, England, with a population of approximately 60,000 people
- The town is known for its steelworks and has a mix of urban and rural environments
- Corby is well-connected by road and has good public transport links to nearby cities, including Leicester and Northampton
Work Schedule: The role follows a standard Monday to Friday workweek, with flexibility for remote work as agreed with the Marketing Manager.
ASSUMPTION: The Corby office location offers a convenient and accessible work environment for candidates living in or near Northamptonshire.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- First-round interview with the Marketing Manager
- Second-round interview with the Marketing Director
- Final interview with the CEO (if required)
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and content optimization
- PR and media communications experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing, SEO, and PR experience
- Provide examples of your best work, demonstrating your versatility and creativity in content creation
- Prepare for interview questions that assess your writing, editing, and SEO skills, as well as your cultural fit with the company
ATS Keywords: Content creation, SEO, digital marketing, writing, editing, proofreading, organizational skills, time management, attention to detail, keyword research, competitor analysis, PR writing, collaboration, content optimization, analytics, CMS
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, as well as their cultural fit and alignment with the company's values.
π οΈ Tools & Technologies
- SEMrush, Ahrefs, or Surfer SEO for keyword research and content optimization
- WordPress or other CMS platforms for content management
- Google Analytics or Data Studio for performance tracking and analytics
- Microsoft Office Suite for document creation and collaboration
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for the successful candidate, but training will be provided as needed.
π Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
Work Style:
- Adaptable and versatile, with the ability to switch between different content types and formats
- Strong organizational skills and attention to detail
- Collaborative and team-oriented, with excellent communication skills
Self-Assessment Questions:
- Do you have experience creating engaging, SEO-optimized content for various platforms?
- Can you demonstrate strong writing, editing, and proofreading skills with a portfolio of varied content types?
- Are you comfortable working in a collaborative environment and adapting to different content needs?
ASSUMPTION: Candidates who align with Utility Bidder's values and work style will be a strong fit for this role and the company culture.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the diverse content needs of the marketing team and internal stakeholders
- Staying up-to-date with industry trends, SEO developments, and PR best practices
- Balancing remote and on-site work effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and development.
π Similar Roles Comparison
- Unlike some content marketing roles, this position requires a strong focus on PR-style writing and media communications
- Utility Bidder's focus on customer service and cost savings sets it apart from other utilities companies
- This role offers opportunities for growth and development within the marketing team, with a clear career path for high-performing candidates
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and the company's focus on customer service and cost savings.
π Sample Projects
- Developing a comprehensive content strategy for one of Utility Bidder's core websites, including keyword research, competitor analysis, and content optimization
- Writing and designing a brochure for a new business energy service, including case studies and testimonials
- Creating a series of thought leadership articles on industry trends and best practices, targeted at business owners and decision-makers
ASSUMPTION: These sample projects demonstrate the range of content marketing and PR tasks the successful candidate will be expected to undertake in this role.
β Key Questions to Ask During Interview
- Can you describe the typical content calendar for the three core websites, and how this role will contribute to its development and maintenance?
- How does the marketing team collaborate with internal stakeholders to ensure content aligns with business objectives and campaign goals?
- What opportunities are there for professional development and growth within the marketing team?
- How does Utility Bidder support employees working remotely, and what resources are available to help them succeed in this environment?
- Can you provide examples of successful content marketing campaigns that Utility Bidder has implemented in the past, and what made them effective?
ASSUMPTION: These interview questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing, SEO, and PR experience
- Prepare for interview questions that assess your writing, editing, and SEO skills, as well as your cultural fit with the company
- If selected for an interview, be prepared to provide examples of your best work and discuss your approach to content creation and optimization
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.