Content Marketing Intern

📌 Core Information

🔹 Job Title: Content Marketing Intern

🔹 Company: Too Good To Go

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (2 days per month remote)

🚀 Job Overview

Key aspects of this role include:

• Managing social media channels for Too Good To Go Italy
• Creating and curating local content for social media, UGC, blog, and CRM communications
• Ensuring translation consistency and maintaining brand tone of voice
• Optimizing campaign performance and reporting
• Collaborating with UGC creators and supporting brand sentiment

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and marketing strategies. The ideal candidate will be passionate about food-related media and have a genuine desire to contribute to positive environmental and societal impact.

📋 Key Responsibilities

✅ Manage Social Media channels: Oversee daily operations, publish content, engage in community management, and monitor comments and direct messages

✅ Support local content creation: Assist in creating and curating local content for social media, UGC, blog, and CRM communications

✅ Ensure translation consistency: Guarantee that all content shared across B2C channels is accurately translated and aligned with the brand’s tone of voice

✅ Optimize campaign performance and reporting: Actively support planning, execution, tracking, and reporting of organic social media and paid user acquisition campaigns

✅ Collaborate with UGC creators: Identify and collaborate with UGC creators whose style aligns with the brand to co-create engaging content

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: University degree focused on marketing, communications, business, or a related field

Experience: At least 6 months of experience in social media, marketing, content creation, or communications, ideally for consumer brands or within creative agencies

Required Skills:

• Native Italian speaker with fluent English, both written and spoken
• Hands-on experience in producing organic and paid content across social media platforms
• Solid understanding of key social media channels and market trends
• Exceptional writing abilities with a clear, persuasive, and empathetic communication style
• Self-starter with high initiative, accountability, and efficient task management
• Keen interest in food-related media, trends, and the food industry
• Genuine desire to contribute to positive environmental and societal impact

Preferred Skills:

• Experience in crafting engaging copy for different platforms
• Basic knowledge of analytics tools and performance analysis

ASSUMPTION: While a university degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. Candidates with a passion for food waste reduction and a commitment to Too Good To Go's mission are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €1,000 per month (industry standard for entry-level marketing internships in Milan)

Benefits:

• Satispay Meal Vouchers: €8 per every working day
• Possibility of smart working: 50% remote on a monthly basis
• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role
• An inclusive company culture where you can bring your authentic self to work

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Milan. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services, specifically focused on food waste reduction

Company Size: Medium (1,001-5,000 employees) - Too Good To Go offers a supportive and collaborative work environment with ample opportunities for growth and learning

Founded: 2016 - Too Good To Go was founded in Denmark and has since expanded to 19 countries, with a strong presence in Europe, Australia, and North America

Company Description:

• Too Good To Go is a global social impact company that connects users with partners to rescue unsold food and stop it from going to waste
• The company operates the world's largest marketplace for surplus food, with over 120 million registered users and more than 180,000 active partners
• Too Good To Go is a certified B Corp company, committed to using business as a force for good

Company Specialties:

• Food rescue and waste reduction
• Social impact and sustainability
• Consumer apps and online marketplaces
• Circular economy and zero waste initiatives

Company Website: Too Good To Go

ASSUMPTION: Too Good To Go's mission and values make it an attractive employer for candidates passionate about sustainability, social impact, and food waste reduction.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The Content Marketing Intern will report directly to the B2C Marketing Manager for Italy

Work Arrangement: Hybrid (2 days per month remote, with the possibility of additional remote work based on team needs and project requirements)

Growth Opportunities:

• Too Good To Go offers a dynamic and fast-paced work environment with ample opportunities for professional growth and development
• As the company continues to expand, there may be opportunities for full-time employment or advancement within the marketing team
• The internship provides valuable experience in content marketing, social media management, and campaign optimization

ASSUMPTION: The Content Marketing Intern role is an excellent opportunity for candidates looking to gain practical experience in marketing and content creation, while contributing to a meaningful cause.

🌍 Location & Work Environment

Office Type: Too Good To Go's Milan office is a collaborative and modern workspace, designed to foster creativity and innovation

Office Location(s): Landskronagade 66, København Ø, Capital Region 2100, DK (headquarters); The City Arcade, Curtain Road, London, England EC2A 3LT, GB; and various other locations across Europe, Australia, and North America

Geographic Context:

• Milan is the second-largest city in Italy and the capital of the Lombardy region
• The city is known for its rich history, vibrant culture, and thriving food scene
• Milan is a major hub for fashion, finance, and technology, offering numerous opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: Milan offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development. The city's thriving food scene and commitment to sustainability make it an ideal location for a content marketing intern focused on food waste reduction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the marketing team
• Background check and onboarding

Key Assessment Areas:

• Candidates' understanding of Too Good To Go's mission and values
• Candidates' experience with social media management, content creation, and marketing strategies
• Candidates' ability to work independently and manage multiple tasks efficiently
• Candidates' communication skills and ability to maintain brand tone of voice
• Candidates' alignment with Too Good To Go's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Too Good To Go's mission and values, and explain how your personal values align with the company's
• Provide examples of your previous content marketing or social media management experience, and explain how you've contributed to the success of previous campaigns
• Demonstrate your ability to work independently and manage multiple tasks efficiently by providing specific examples from your previous experience

ATS Keywords: Social Media Management, Content Creation, Marketing Strategy, User-Generated Content, Campaign Optimization, Brand Sentiment, Community Engagement, Food Waste Reduction, Sustainability, Social Impact

ASSUMPTION: Too Good To Go's hiring process is designed to assess candidates' skills, experience, and cultural fit. The company values transparency, collaboration, and a strong commitment to its mission and values.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
• Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the team's needs and preferences. Candidates with experience using relevant tools and technologies are encouraged to highlight their proficiency in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Impact: Too Good To Go is committed to using business as a force for good and creating a positive impact on the environment and society
• Collaboration: The company fosters a collaborative and inclusive work environment, where employees are encouraged to share ideas, learn from one another, and work together to achieve common goals
• Transparency: Too Good To Go values open and honest communication, both internally and externally

Work Style:

• Dynamic and fast-paced work environment, with opportunities for professional growth and development
• Collaborative and supportive team culture, with a strong emphasis on cross-functional collaboration and knowledge-sharing
• Flexible and adaptable work arrangements, with the possibility of remote work based on team needs and project requirements

Self-Assessment Questions:

• Do you share Too Good To Go's commitment to using business as a force for good, and are you passionate about contributing to positive environmental and societal impact?
• Are you comfortable working in a dynamic and fast-paced work environment, and do you thrive in collaborative and supportive team settings?
• Do you have strong communication skills and the ability to maintain a clear, persuasive, and empathetic communication style, even under pressure?

ASSUMPTION: Too Good To Go's company culture is built on a strong commitment to its mission and values, and the company seeks candidates who are passionate about contributing to positive environmental and societal impact.

⚠️ Potential Challenges

• The role may require working non-standard hours to manage social media channels and engage with users during peak activity times
• The internship may involve managing multiple tasks and projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively
• The role may require occasional travel to attend industry events, conferences, or team-building activities
• The internship may involve working with a diverse range of stakeholders, including partners, users, and influencers, requiring strong communication and interpersonal skills

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may vary depending on the specific requirements of the role. Candidates should be prepared to adapt to changing circumstances and prioritize their workload effectively.

📈 Similar Roles Comparison

• Content Marketing Intern vs. Social Media Coordinator: While both roles involve managing social media channels and creating engaging content, the Content Marketing Intern role places a stronger emphasis on local content creation, translation consistency, and campaign performance optimization
• Content Marketing Intern vs. Marketing Specialist: The Content Marketing Intern role is more focused on day-to-day social media management and content creation, while the Marketing Specialist role may involve more strategic planning, campaign development, and cross-functional collaboration
• Content Marketing Intern vs. Content Creator/Influencer: The Content Marketing Intern role requires a strong understanding of marketing strategies and campaign optimization, while the Content Creator/Influencer role focuses more on creating engaging content and building a personal brand

ASSUMPTION: The specific responsibilities and requirements of the Content Marketing Intern role may vary depending on the company's size, industry, and specific business needs. Candidates should research the company and role thoroughly to ensure a strong fit with their skills, experience, and career goals.

📝 Sample Projects

• Developing and executing a social media campaign to promote Too Good To Go's expansion into a new market
• Creating and curating local content for social media, UGC, blog, and CRM communications, tailored to the unique preferences and cultural sensitivities of the target audience
• Collaborating with UGC creators to co-create engaging content that aligns with Too Good To Go's brand and resonates with users

ASSUMPTION: The specific projects and responsibilities of the Content Marketing Intern role may vary depending on the company's size, industry, and specific business needs. Candidates should be prepared to take on new challenges and adapt to changing circumstances as they arise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for Too Good To Go Italy, and how will my work contribute to the company's overall mission and goals?
• What opportunities are there for professional growth and development within the marketing team, and how does the company support the career advancement of its employees?
• How does Too Good To Go measure the success of its marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and reporting?
• What is the company's approach to work-life balance, and how does it support the well-being and personal growth of its employees?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company's culture, and the opportunities for professional growth and development. Candidates should tailor their questions to the specific role and company, and be prepared to ask follow-up questions based on the interviewer's responses.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous content marketing or social media management experience, and explain how you've contributed to the success of previous campaigns
• Demonstrate your ability to work independently and manage multiple tasks efficiently by providing specific examples from your previous experience
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.