- Job Title: Content Marketing Intern
- Company: MTAB Technology Center P Ltd
- Location: Chennai, Tamil Nadu, India
- Job Type: Intern
- Category: Marketing
- Date Posted: April 4, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: Remote (solely)
π Job Overview
Key aspects of this role include:
- Creating and distributing content to build brand identity and online presence
- Developing content strategies that align with business goals
- Growing an online community and engaging with audiences
- Tracking performance and optimizing content for SEO
- Refining strategies based on data and feedback
- Promoting content across platforms to increase brand awareness
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain practical experience in content marketing.
π Key Responsibilities
- Content Creation: Writing blogs, social media content, videos, podcasts, and other media to engage audiences and promote the brand
- Content Strategy: Developing strategies for creating and distributing content that resonates with target audiences and supports business objectives
- Search Engine Optimization (SEO): Using keywords, images, and formatting to increase the chances of content being discovered by potential customers
- Copywriting: Using words to persuade readers to take a specific action, such as visiting a website, signing up for a newsletter, or making a purchase
- Community Growth: Building an audience and engaging with them through content, tracking growth, and analyzing data to inform future strategies
- Tracking Results: Analyzing data and audience feedback to measure the success of content marketing efforts and identify areas for improvement
ASSUMPTION: Successful candidates will have a strong portfolio showcasing their content creation skills and a passion for storytelling.
π― Required Qualifications
- Education: Pursuing or recently completed a degree in Marketing, Communications, Journalism, or a related field
- Experience: None required, but relevant coursework or extracurricular projects are a plus
- Required Skills:
- Excellent written and verbal communication skills in English
- Strong organizational and time management skills
- Basic technical knowledge of web publishing
- Ability to work independently and in a team environment
- Proficiency in using social media platforms and content management systems
- Preferred Skills:
- Familiarity with SEO best practices and tools
- Experience with project management software
- Knowledge of marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: While not required, previous experience in content creation, strategy, and analytics would be beneficial for this role.
π° Compensation & Benefits
- Salary Range: INR 20,000 - 30,000 per month (estimate based on industry standards for entry-level marketing roles in Chennai)
- Benefits:
- Remote work flexibility
- Mentorship and guidance from experienced professionals
- Portfolio building opportunities
- Potential job placement opportunities for top-performing interns
- Working Hours: 25-30 hours per week, with flexible scheduling options
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Chennai. Actual compensation may vary based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
- Industry: Business Consulting and Services
- Company Size: 51-200 employees
- Founded: 2011
- Company Description: MTAB Technology Center offers business intelligence solutions through cloud ERP from Zoho. Their 4T solution approach supports sales and marketing, HR and admin, and finance functions. They specialize in business process management and talent solutions for customers in educational institutions, specialized food industry, and manufacturing industries.
- Company Specialties: Cloud ERP, Digital Transformation, Zoho Partner, and more
π Role Analysis
- Career Level: Entry-level (Intern)
- Reporting Structure: This role will report directly to the Marketing Manager or a designated mentor
- Work Arrangement: Remote (solely), with flexible scheduling options
- Growth Opportunities:
- Gain practical experience in content marketing and related fields
- Build a professional portfolio showcasing skills and accomplishments
- Potential job placement opportunities for top-performing interns
π Location & Work Environment
- Office Type: Remote (solely)
- Office Location(s): Chennai, Tamil Nadu, India
- Geographic Context: Chennai is the capital city of the Indian state of Tamil Nadu. It is known for its cultural heritage, historical landmarks, and vibrant food scene. The city has a tropical savanna climate, with hot and humid weather throughout the year.
- Work Schedule: Flexible, with a time commitment of 25-30 hours per week
πΌ Interview & Application Insights
- Typical Process:
1. Job posting on the company's career page
2. Call for registration and enrollment
3. Completing portfolio submissions
4. Evaluation process on the Abhyaz platform
5. Interview and job offer
- Key Assessment Areas:
- Content creation skills
- Written and verbal communication skills
- Organizational and time management skills
- Understanding of SEO best practices
- Cultural fit with the company's values and work environment
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your portfolio of content creation work
- Be prepared to discuss your content marketing strategies and ideas during the interview
π οΈ Tools & Technologies
- Content management systems (e.g., WordPress, Zoho)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
- Marketing analytics tools (e.g., Google Analytics)
- Project management software (e.g., Asana, Trello)
π Cultural Fit Considerations
- Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
- Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and team-oriented
- Self-Assessment Questions:
- How do you align with MTAB Technology Center's core values?
- How comfortable are you working in a remote, fast-paced environment?
- How do you approach continuous learning and professional development?
β οΈ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The fast-paced nature of the role may demand quick decision-making and adaptability
- The role may require occasional work on weekends or evenings to meet project deadlines
π Similar Roles Comparison
- Content Marketing Specialist: This role focuses more on strategy and management, while the intern role is more hands-on and focused on content creation
- Social Media Manager: This role is more focused on social media platforms and engagement, while the intern role encompasses a broader range of content marketing channels
- Entry-level Marketing Coordinator: This role may involve more administrative tasks and less creative content work compared to the intern role
π Sample Projects
- Creating a content marketing strategy for a new product launch
- Developing a series of blog posts or videos to educate customers about a specific topic
- Analyzing content performance data and making data-driven recommendations for improvement
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of working in a remote, fast-paced environment, and how does the company address them?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://mtabtechnology.zohorecruit.com/jobs/Careers/495303000034495171/Content-Marketing--Intern)
- Customize your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio of your content creation work to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
- Be prepared to discuss your content marketing strategies and ideas during the interview
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
