Content Marketing Lead

📌 Core Information

🔹 Job Title: Content Marketing Lead

🔹 Company: Mappedin

🔹 Location: Remote (Canada)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy across multiple channels
• Creating high-quality content that educates, inspires, and converts
• Optimizing content for SEO and performance metrics using AI tools
• Collaborating with cross-functional teams to align content with business goals
• Tracking and reporting on content performance to guide future work

ASSUMPTION: This role requires a versatile content marketer who can balance strategy and execution, with a strong portfolio of high-performing content.

📋 Key Responsibilities

✅ Execute and evolve Mappedin’s content strategy across blog, website, email, social, and more

✅ Write and publish compelling content across formats: blog posts, case studies, whitepapers, product pages, email campaigns, landing pages, and sales enablement materials

✅ Own and manage the content calendar, aligned with campaign timelines, launches, and strategic goals

✅ Optimize content for SEO/LLM and performance metrics using AI tools and analytics

✅ Contribute ideas for new content formats, campaigns, and creative experiments

✅ Track and report on content performance with actionable insights to guide future work

✅ Ensure all content maintains a consistent brand tone and message

ASSUMPTION: This role requires a strong grasp of SEO fundamentals, buyer personas, and the B2B buyer journey.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: 3-5 years of experience in B2B SaaS content marketing

Required Skills:

• Proven ability to turn business goals into compelling content with minimal oversight
• Strong grasp of SEO & LLM fundamentals, buyer personas, and the B2B buyer journey
• Experience with CRMs and marketing platforms like HubSpot, Google Analytics, and AI writing tools
• Ability to juggle multiple projects and deadlines without sacrificing quality
• Collaborative mindset and confidence to work independently

Preferred Skills:

• Familiarity with the indoor mapping, location tech, or proptech space

ASSUMPTION: Candidates should have a strong portfolio of high-performing content they have personally written or produced.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (based on industry standards for mid-level content marketing roles in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, indoor mapping and spatial data management)

Company Size: 51-200 employees (mid-sized company)

Founded: 2011 (14 years ago)

Company Description:

• Mappedin is a global leader in indoor mapping and spatial data management
• Power billions of square feet of indoor space and guide millions of people worldwide
• Enable customers to enhance indoor experiences, optimize spaces, track assets, and ensure public safety

Company Specialties:

• Indoor Wayfinding
• Turn-by-Turn Directions
• Indoor Mapping
• Retail Technology
• Mobile Wayfinding
• Web Wayfinding
• Mapping SDKs
• Digital Mapping
• Indoor Maps
• Indoor Location Information
• Indoor Map Management
• Indoor Navigation
• Digital Directory
• Blue Dot Navigation
• Digital Kiosk
• Indoor Mapping Software
• Indoor positioning
• PropTech
• Indoor Analytics
• Smart Office Technology
• Mapping Software
• AI mapping

Company Website: https://www.mappedin.com

ASSUMPTION: Mappedin is a well-established company with a strong focus on innovation and growth in the indoor mapping and spatial data management industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager or similar role

Work Arrangement: Remote OK (with some in-person collaboration expected)

Growth Opportunities:

• Potential to take on more strategic responsibilities as the company grows
• Opportunities to work on high-impact projects and contribute to the company's success
• Chance to learn and develop skills in a dynamic and innovative industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's content strategy and overall marketing efforts.

🌍 Location & Work Environment

Office Type: Remote-first with a home office in Waterloo, Ontario

Office Location(s): Waterloo, Ontario

Geographic Context:

• Waterloo is a mid-sized city in southern Ontario, Canada
• Known for its technology industry and close proximity to major urban centers like Toronto and Kitchener-Waterloo
• Offers a mix of urban and rural living with easy access to nature and outdoor activities

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: The remote-first work environment offers a high degree of flexibility and autonomy, with opportunities for in-person collaboration and team-building activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Content assessment and strategy discussion with the Marketing Manager
• Final interview with key stakeholders

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of SEO and LLM fundamentals
• Ability to work independently and collaboratively
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your portfolio of high-performing content and explain your approach to each piece
• Prepare for content-related questions and be ready to discuss your strategy for Mappedin's content
• Research the company and be ready to discuss how your skills and experiences align with their mission and values

ATS Keywords: Content Marketing, B2B SaaS, SEO, LLM, Analytics, Buyer Personas, CRM, Marketing Platforms, AI Tools, Content Strategy, Performance Tracking

ASSUMPTION: The application process is designed to assess the candidate's content creation and strategy skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• AI writing tools (e.g., Frase, Copy.ai)
• SEMrush or similar SEO tools
• Project management tools (e.g., Asana, Trello)
• Content management systems (e.g., WordPress)

ASSUMPTION: The required tools and technologies are standard for content marketing roles and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Play for the team
• Stay curious
• Embrace risks
• Learn from mistakes
• Competitive and collaborative

Work Style:

• Results-driven and autonomous
• Collaborative and team-oriented
• Adaptable and flexible
• Innovative and creative

Self-Assessment Questions:

• How do you handle working on multiple projects with tight deadlines?
• Can you provide an example of a time when you had to pivot your content strategy due to changing priorities or feedback?
• How do you approach learning new tools or technologies to improve your content creation process?

ASSUMPTION: Mappedin values candidates who are results-driven, collaborative, and adaptable, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• The fast-paced nature of the role may require quick decision-making and adaptability
• Occasional in-person collaboration may be required, which could involve travel or working on-site
• The role may require working on weekends or outside of regular business hours to meet deadlines or attend events

ASSUMPTION: These challenges can be mitigated with strong communication, time management, and a willingness to adapt to changing priorities and work arrangements.

📈 Similar Roles Comparison

• Content Marketing Manager (more strategic, less hands-on content creation)
• Senior Content Writer (more focused on content creation, less on strategy)
• Digital Marketing Specialist (broader scope, including SEO, social media, and paid advertising)

ASSUMPTION: This role is unique in its balance of strategic and tactical responsibilities, requiring a versatile content marketer with a strong portfolio and proven track record.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Creating a series of blog posts and whitepapers to establish thought leadership in the indoor mapping industry
• Writing and designing email campaigns to promote upcoming events or webinars
• Collaborating with the sales team to create sales enablement materials, such as case studies and one-pagers

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the importance of collaboration in this role.

❓ Key Questions to Ask During Interview

• How does the content team collaborate with other departments, such as sales and product?
• What are the biggest challenges facing the content team currently, and how can this role help address them?
• How does the company support the professional development and growth of its content team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its content marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions can help candidates better understand the role's expectations, the team's dynamics, and the company's priorities for content marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio of your best content, showcasing your writing, strategy, and design skills
• Prepare for content-related questions and be ready to discuss your strategy for Mappedin's content
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.