📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Mintlify
🔹 Location: San Francisco, California, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (San Francisco, CA)
🚀 Job Overview
Key aspects of this role include:
- Owning the content engine across blog, social, email, and SEO
- Creating engaging content that resonates with developers, product teams, and AI-native companies
- Collaborating cross-functionally with product, engineering, and sales teams
- Supporting product launches with compelling content and messaging
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a solid understanding of technical products to succeed in a fast-paced, AI-native startup environment.
📋 Key Responsibilities
✅ Own the content engine across our blog, social channels, email, and SEO
✅ Interview customers and write case studies to capture real stories behind why companies choose Mintlify and how docs impact their business
✅ Plan and write thought leadership content that resonates with developers, product teams, and AI-native companies
✅ Own and execute SEO strategy with support, identifying target keywords, briefing and managing freelancers, and tracking performance
✅ Collaborate cross-functionally with product, engineering, and sales teams to stay close to what we’re building and ensure our content reflects the product roadmap and customer journey
✅ Support product launches with content and messaging that bring new features to life
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 3+ years of experience in content marketing, ideally at a B2B SaaS or developer-focused company
Required Skills:
- Proven track record of creating high-quality content
- Strong writing skills with a portfolio of blog posts, case studies, or thought leadership content
- Technical empathy and the ability to translate complex concepts into compelling content
- Ability to think strategically about audiences, distribution, and content goals
Preferred Skills:
- Experience in product marketing or strong desire to learn
- Experience in early-stage, PLG environments
ASSUMPTION: Candidates with experience in SEO, content strategy, and/or product marketing will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $140,000 per year (based on experience and industry standards for the San Francisco Bay Area)
Benefits:
- Competitive compensation and equity
- Flexible work culture
- 20 days paid time off every year
- Health, dental, vision insurance
- 401k or RRSP
- Free lunch and dinners
- $420/mo. wellness stipend
- Annual team offsite
Working Hours: Full-time (40 hours/week) with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on empowering developers and providing documentation solutions
Company Size: Small (11-50 employees) – offers a dynamic and impactful work environment where each new hire shapes the company's trajectory
Founded: 2021 (based on LinkedIn data) – a young and fast-growing startup with significant potential
Company Description:
- On a mission to empower millions of developers
- Reaches 20 million+ developers every year and powers the documentation of 4,000+ companies
- #1 most popular YC product used by other YC companies in the past four years
Company Specialties:
- Documentation platform for developers
- Empowering builders and companies in the tech industry
Company Website: mintlify.com
ASSUMPTION: Mintlify is a fast-growing startup with a strong focus on empowering developers and providing valuable documentation solutions. They value learning velocity, grit, and unique personalities in their employees.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience) – this role offers opportunities for growth and expansion into product marketing
Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with cross-functional teams
Work Arrangement: On-site in San Francisco, California, with flexible work culture and hours
Growth Opportunities:
- Expanding into product marketing and supporting product launches
- Growing with the company as it scales and expands its reach
- Potential for increased responsibility and leadership opportunities
ASSUMPTION: This role offers significant growth potential as Mintlify continues to expand and gain traction in the developer community.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in San Francisco, California
Office Location(s): 548 Market St, San Francisco, CA 94104, USA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The office is located in the heart of downtown San Francisco, offering easy access to public transportation and various amenities
- The city is known for its diverse culture, scenic beauty, and high quality of life
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results
ASSUMPTION: The work environment at Mintlify is dynamic, collaborative, and focused on empowering employees to succeed in their roles.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Writing assignment or test to evaluate writing skills and content strategy
- In-depth interview with the Head of Marketing to discuss the role, responsibilities, and fit
- Final interview with the CEO or another senior team member to discuss company culture and long-term goals
Key Assessment Areas:
- Writing skills and ability to create engaging content
- Technical empathy and understanding of developer workflows
- Strategic thinking and ability to plan and execute content campaigns
- Cultural fit and alignment with Mintlify's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your writing samples and relevant experience
- Submit links to 3 writing samples under “Why are you interested in Mintlify” as part of your application
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Content Marketing, Writing, SEO, Thought Leadership, Product Marketing, Developer, AI, B2B SaaS
ASSUMPTION: The application process at Mintlify is designed to assess candidates' writing skills, strategic thinking, and cultural fit. Successful candidates will demonstrate a strong portfolio of writing samples and a deep understanding of the developer community.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Grit
- Unique personalities
Work Style:
- Collaborative and cross-functional
- Focused on learning velocity and growth
- Results-driven and outcome-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can make a significant impact?
- Are you passionate about empowering developers and creating engaging content for technical audiences?
- Do you embrace a growth mindset and continuously seek to improve your skills and knowledge?
ASSUMPTION: Candidates who align with Mintlify's values and work style will be most successful in this role and contribute positively to the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced, ever-changing nature of the tech industry
- Balancing the need for strategic planning with the need for quick, iterative content creation
- Adapting to a small, growing company where roles and responsibilities may evolve over time
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Content Marketing Manager at Mintlify vs. Content Marketing Manager at a larger, more established company: Mintlify offers more autonomy, growth opportunities, and direct impact on the company's success
- Content Marketing Manager at Mintlify vs. Product Marketing Manager at a similar-stage company: Both roles require strong writing skills and strategic thinking, but the Content Marketing Manager role at Mintlify is more focused on creating engaging content for external audiences
- Content Marketing Manager at Mintlify vs. Content Strategist at a digital agency: The Mintlify role offers more ownership and responsibility for the content engine, while the agency role may involve working on multiple client projects simultaneously
ASSUMPTION: Each role has its unique advantages and challenges, and the best fit depends on the candidate's career goals, work style, and preferences.
📝 Sample Projects
- Creating a series of blog posts that showcase the benefits of using Mintlify's documentation platform for developers
- Developing a thought leadership campaign that positions Mintlify as a thought leader in the developer documentation space
- Conducting customer interviews and writing case studies that highlight the real-world impact of Mintlify's platform on businesses
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they can expect in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Mintlify?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Mintlify support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Mintlify measure the success of its content marketing efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing samples and relevant experience
- Submit links to 3 writing samples under “Why are you interested in Mintlify” as part of your application
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with a thank-you note within 24 hours of your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
