📌 Core Information
🔹 Job Title: CONTENT MARKETING MANAGER
🔹 Company: Edenred
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option (12 days per month remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a results-oriented content strategy focused on SEO and lead generation.
- Producing and improving marketing content across various channels while ensuring consistency and alignment with brand positioning.
- Collaborating with cross-functional teams to plan and develop content, style, and layout for the company website.
- Analyzing and reporting on the success of content strategies, proposing new actions for greater efficiency.
- Participating in the planning and execution of new marketing initiatives.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to effectively manage content across multiple channels and drive results.
📋 Key Responsibilities
✅ Develop and implement a content strategy focused on SEO, interactivity, and lead generation.
✅ Create a sense of community with the client base, supporting the company's growth through positive stakeholder relations.
✅ Produce, edit, review, and improve marketing content for various channels, including the website, email marketing, social media, and other platforms.
✅ Conduct A/B testing on content and campaigns to identify best practices and maximize conversion.
✅ Ensure consistent communication across different channels and formats, adhering to SEO best practices.
✅ Collaborate with marketing and design teams to plan and develop the content, style, and layout of the company website.
✅ Analyze the results of content strategies and propose new actions to improve their effectiveness.
✅ Participate in the planning and execution of new marketing initiatives.
ASSUMPTION: The ideal candidate will have a strong background in content marketing, digital communication, and social media, with a proven track record of driving results through strategic content creation and management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field.
Experience: 5-8 years of experience in communication and/or marketing, with a focus on content marketing, digital communication, social media, and media.
Required Skills:
- Excellent communication skills, both written and verbal.
- Strong copywriting skills and storytelling abilities.
- Ability to define, monitor, and report on relevant KPIs to measure the success of content and marketing strategies.
- Familiarity with content management tools, email marketing, and marketing automation platforms.
- Initiative, creativity, adaptability, and dynamism to create engaging content across all channels and formats.
- Strong teamwork skills and the ability to work effectively with cross-functional teams.
- Proficient in MS Office Suite, including MS Word, Excel, and PowerPoint.
- Fluency in English and Portuguese.
Preferred Skills:
- Experience with SEO tools and best practices.
- Knowledge of the local market and consumer behavior trends.
- Experience with project management tools and methodologies.
ASSUMPTION: Candidates with a proven track record in content marketing and a solid understanding of consumer behavior trends will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market research for content marketing manager roles in Lisbon)
Benefits:
- Flexible benefits package.
- Hybrid work schedule (12 days per month remote).
- 25 days of vacation, including a wellbeing day and additional days for each 5-year cycle of service.
Working Hours: 40 hours per week, between 9:00 AM and 6:00 PM, Monday to Friday.
ASSUMPTION: The salary range provided is an estimate based on market research for content marketing manager roles in Lisbon, Portugal. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Edenred operates in the financial services industry, focusing on employee benefits, incentives, and corporate payments.
Company Size: Edenred is a large corporation with over 10,000 employees worldwide, offering a structured and dynamic work environment.
Founded: Edenred was founded in 1986 and has since grown to become a leading digital platform for services and payments, connecting over 60 million users and 2 million partner merchants across 45 countries.
Company Description:
- Edenred is a leading digital platform for services and payments, connecting users, merchants, and corporate clients via specific-purpose payment solutions.
- The company offers meal benefits, engagement platforms, multi-energy solutions, and corporate payment services, enhancing users' well-being, companies' attractiveness, and the local economy.
- Edenred is committed to making the world of work a connected ecosystem that is safer, more efficient, and more responsible every day.
Company Specialties:
- Employee benefits
- Incentive and rewards
- Corporate payment
Company Website: https://www.edenred.com
ASSUMPTION: Edenred's extensive experience and global presence provide a stable and growth-oriented work environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including design, product, and sales.
Work Arrangement: Hybrid work arrangement, with 12 days per month working remotely and the remaining days on-site in Lisbon.
Growth Opportunities:
- Progression to a senior or management role within the marketing department.
- Expansion into other areas of the business, such as product management or corporate strategy.
- International assignments or relocation opportunities, given Edenred's global presence.
ASSUMPTION: This role offers a clear path for career growth and development within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Lisbon, Portugal.
Office Location(s): 14-16, Boulevard Garibaldi, Issy-les-Moulineaux, Ile-de-France 92130, FR (global headquarters); Lisbon, Portugal (local office)
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic architecture, and a mild Mediterranean climate.
- The city is known for its high quality of life, safety, and affordability compared to other major European cities.
- Lisbon is a hub for technology, innovation, and entrepreneurship, with a thriving startup ecosystem.
Work Schedule: 40 hours per week, between 9:00 AM and 6:00 PM, Monday to Friday, with a hybrid work arrangement (12 days per month remote).
ASSUMPTION: Lisbon offers an attractive work-life balance, with a combination of urban amenities and a relaxed pace of life, making it an ideal location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations.
- Case study or assignment to evaluate the candidate's problem-solving skills and strategic thinking.
- Final interview with the Marketing Director or another senior stakeholder.
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and persuasively.
- Strategic thinking and problem-solving abilities.
- Creativity and adaptability in developing and implementing content strategies.
- Technical skills, including familiarity with content management tools, email marketing, and SEO best practices.
- Cultural fit and alignment with Edenred's values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Edenred's business and the content marketing landscape in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and adaptability.
- Research Edenred's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
ATS Keywords: Content Marketing, Digital Communication, Social Media, SEO, Lead Generation, Marketing Strategy, Teamwork, Collaboration, MS Office Suite, English Fluency, Portuguese Fluency
ASSUMPTION: Edenred's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Email marketing platforms like Mailchimp, Constant Contact, or HubSpot
- Marketing automation tools such as Marketo, Pardot, or HubSpot
- SEO tools like Google Search Console, SEMrush, or Ahrefs
- Project management tools such as Asana, Trello, or Jira
- MS Office Suite (MS Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and platforms will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: putting customers at the heart of everything we do.
- Expertise: leveraging our deep understanding of our markets and clients to deliver innovative solutions.
- Responsibility: acting with integrity and accountability in all our actions.
Work Style:
- Collaborative: working closely with cross-functional teams to achieve common goals.
- Adaptable: embracing change and continuously learning and improving.
- Data-driven: using data and analytics to inform decision-making and measure performance.
Self-Assessment Questions:
- How do you align with Edenred's customer-centric approach, and can you provide an example of a time when you put customers first in your previous roles?
- Describe a situation where you had to adapt to significant changes in your work environment or project scope. How did you handle it, and what was the outcome?
- Can you share an example of a time when you used data and analytics to inform a marketing strategy or campaign? What was the result?
ASSUMPTION: Edenred values candidates who demonstrate a strong cultural fit, with a customer-centric mindset, adaptability, and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Managing multiple content channels and stakeholders simultaneously may require strong organizational skills and prioritization.
- Keeping up with industry trends and best practices in content marketing may necessitate continuous learning and adaptation.
- Working in a hybrid environment may present unique communication and collaboration challenges, requiring strong virtual teamwork skills.
- Lisbon's competitive job market may make it challenging to attract and retain top talent for specific roles or projects.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a stronger emphasis on SEO and lead generation, requiring a more data-driven and analytical approach.
- In the broader marketing landscape, this role is more focused on content creation and strategy than brand management or advertising.
- Career progression in content marketing may involve moving into senior or management roles, specializing in specific content channels, or transitioning into related fields such as product management or corporate strategy.
ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and implementing a content strategy for a new product launch, including SEO optimization, lead generation, and community engagement.
- Creating and executing a social media campaign to raise brand awareness and drive user engagement, with a focus on storytelling and visual content.
- Analyzing and optimizing the company website's content and structure to improve SEO performance and user experience.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how this role fits into its execution?
- How does the marketing team collaborate with other departments, such as product, sales, and design, to ensure consistent messaging and branding?
- What are the most significant challenges facing the content marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Edenred support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of content marketing strategies, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company and team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Edenred's business and the content marketing landscape.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and adaptability.
- Research Edenred's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
