📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Inspiren
🔹 Location: Remote - New York, Boston, Austin, Chicago, Atlanta, Philadelphia, Dallas, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing an editorial content strategy to build brand awareness and highlight customer impact
- Leading content development across blogs and social channels, collaborating with cross-functional teams to drive engagement and pipeline growth
- Managing an editorial calendar and aligning content with broader GTM efforts
- Creating high-quality content that spans blog posts, social media, and customer storytelling
- Analyzing performance metrics and KPIs to inform content creation and iteration
ASSUMPTION: This role requires a strong writer with a portfolio showcasing various content types, experience managing an editorial calendar, and a clear understanding of how content supports each stage of the buyer and customer journey.
📋 Key Responsibilities
✅ Create and execute an editorial content strategy that builds brand awareness, highlights customer impact, and amplifies Inspiren’s voice in the market
✅ Lead the development of our blog and social channels, from planning and writing to publishing and performance analysis, ensuring content ladders up to company priorities
✅ Collaborate cross-functionally with Product Marketing, Demand Gen, and Customer Success to source content, tell powerful customer stories, and develop assets that fuel campaigns and drive pipeline growth
✅ Own our day-to-day social media presence across platforms including LinkedIn, Instagram, and YouTube—creating posts, engaging with the community, and reporting on performance
✅ Manage and optimize the blog content calendar, aligning with launches, milestones, and key narratives across the business
✅ Support customer marketing by crafting case studies, testimonials, and lifecycle content that reinforces value and deepens engagement
✅ Repurpose long-form content into social posts, executive thought leadership, and campaign-ready assets
✅ Ensure brand consistency and voice across all content, and contribute to the evolution of our messaging and storytelling
✅ Track key performance metrics and KPIs for content performance, engagement, and contribution to campaign and pipeline goals
ASSUMPTION: This role requires a creative and strategic thinker with the ability to form a clear point of view and deliver content that performs, as well as a maniacal attention to detail and a high bar for quality.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 3-5 years of B2B content marketing experience in SaaS, preferably in healthtech or another high-growth environment
Required Skills:
- Strong writing skills with a portfolio of content that spans blog posts, social media, and customer storytelling
- Experience managing an editorial calendar and collaborating cross-functionally to align content with broader GTM efforts
- Clear understanding of how content supports each stage of the buyer and customer journey
- Comfortable owning performance metrics and KPIs, with a data-informed approach to content creation and iteration
Preferred Skills:
- Experience with content marketing in the healthtech industry
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in healthtech or a related industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 + equity + benefits (including medical, dental, and vision)
Benefits:
- Medical
- Dental
- Vision
- Equity
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager with 3-5 years of experience in SaaS or healthtech.
📌 Applicant Insights
🔍 Company Context
Industry: Healthtech, specifically focused on senior living and care
Company Size: 11-50 employees, which means a mid-sized company where applicants can have a significant impact and grow with the organization
Founded: 2016, with a 9-year history in the industry
Company Description:
- Inspiren offers the most complete and connected ecosystem in senior living, providing integrated solutions that seamlessly fit into existing workflows
- Backed by nurse specialists and powerful analytics, Inspiren helps operators make informed clinical and operational decisions, driving efficiency, profitability, and better care outcomes
- The company is committed to balancing operations and providing seamless solutions to guide stronger care decisions
Company Specialties:
- Senior living and care technology
- Integrated solutions for clinical and operational decision-making
- Data-driven care outcomes and efficiency
Company Website: http://www.inspiren.com
ASSUMPTION: Inspiren is a growing healthtech company focused on improving care outcomes and efficiency in the senior living industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product Marketing, Demand Gen, and Customer Success
Work Arrangement: Remote solely, with the option to work from any of the listed US cities or remotely from another location in the US
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Content Marketing Manager or a move into a management role
- Expansion into other areas of the business, such as product management or customer success
- Growth opportunities within the company as Inspiren continues to expand and scale
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities for advancement within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from any of the listed US cities or remotely from another location in the US
Office Location(s): Remote - New York, Boston, Austin, Chicago, Atlanta, Philadelphia, Dallas, US
Geographic Context:
- Inspiren is headquartered in Brooklyn, New York, with a focus on the US senior living market
- The remote work arrangement allows for flexibility and the ability to work from various locations within the US
- The company has a strong presence in several major US cities, providing opportunities for in-person collaboration and networking
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the US, while still allowing for collaboration and networking with the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Content assessment or test project to evaluate writing and strategic thinking skills
- In-depth interview with the VP of Marketing to discuss the role, responsibilities, and fit within the team
- Final interview with key stakeholders to assess cultural fit and answer any remaining questions
Key Assessment Areas:
- Writing and content creation skills
- Strategic thinking and content strategy development
- Collaboration and cross-functional teamwork
- Cultural fit and alignment with Inspiren's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, writing samples, and any relevant industry experience
- Be prepared to discuss your approach to content strategy, editorial calendars, and performance metrics
- Showcase your portfolio of content that spans blog posts, social media, and customer storytelling
ATS Keywords: Content Marketing, B2B Marketing, SaaS, Storytelling, Social Media, Editorial Calendar, Collaboration, Data Analysis, Customer Engagement, Brand Awareness, Content Strategy, Performance Metrics, Creative Thinking, Strategic Thinking, Attention to Detail, Content Creation
ASSUMPTION: Inspiren uses an Applicant Tracking System (ATS) to manage and organize job applications, and including relevant keywords in your resume can help improve your chances of being seen by the hiring manager.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or HubSpot
- Social media management tools such as Hootsuite or Buffer
- Marketing automation tools such as Marketo or Pardot
- CRM systems such as Salesforce or HubSpot CRM
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Remote and flexible work arrangements
- Cross-functional collaboration and teamwork
- Data-informed decision making and continuous learning
- Focus on patient-centered care and improving care outcomes
Self-Assessment Questions:
- Do you have a strong portfolio of content that showcases your writing and storytelling skills?
- Are you comfortable managing an editorial calendar and collaborating with cross-functional teams?
- Do you have a clear understanding of how content supports each stage of the buyer and customer journey?
- Are you comfortable owning performance metrics and KPIs, with a data-informed approach to content creation and iteration?
ASSUMPTION: Candidates who align with Inspiren's values and work style, and who can demonstrate their skills and experience through their portfolio and self-assessment, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple content channels and platforms simultaneously
- Balancing the need for brand consistency with the desire to experiment and iterate on content
- Keeping up with the fast-paced and ever-changing healthtech industry
- Working remotely and maintaining productivity and focus
ASSUMPTION: These challenges can be overcome with strong organizational skills, a clear content strategy, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong focus on content creation and strategy, rather than campaign management or event planning
- In the healthtech industry, content marketing plays a critical role in educating and engaging customers, making this role particularly important for Inspiren's growth and success
- Career paths for Content Marketing Managers in healthtech can include advancement into senior roles within marketing, or transition into product management or customer success
ASSUMPTION: This role is unique within Inspiren and the healthtech industry, requiring a strong focus on content creation and strategy to drive brand awareness and customer engagement.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog posts, social media posts, and customer case studies
- Creating a series of blog posts that educate customers on the benefits of Inspiren's integrated solutions and data-driven approach to care
- Repurposing long-form content into social media posts, executive thought leadership pieces, and campaign-ready assets
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy tasks required for this role, from developing high-level content strategies to executing tactical content projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does Inspiren support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Inspiren measure the success of its content marketing efforts, and how will my performance be evaluated?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company, and demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience, writing samples, and any relevant industry experience
- Prepare a portfolio of content that showcases your writing and storytelling skills, including blog posts, social media posts, and customer case studies
- Be prepared to discuss your approach to content strategy, editorial calendars, and performance metrics during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
