📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Paul Davis Restoration, Inc.
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content marketing strategy across multiple channels
- Managing a content calendar to ensure timely production and distribution of high-quality content
- Collaborating with internal stakeholders and external vendors to create and repurpose content
- Supporting franchise offices by providing localized content resources and strategy guidance
- Monitoring and analyzing content performance to inform future strategy and optimizations
ASSUMPTION: This role requires a strong understanding of content marketing strategy and execution, as well as excellent communication and project management skills. Familiarity with modern CMS and digital platforms is also essential.
📋 Key Responsibilities
✅ Aid in developing and executing a comprehensive content marketing strategy across multiple channels, including web, email, social media, and paid media, to support national and local brand awareness, lead generation, and customer engagement
✅ Manage and maintain a content calendar to ensure timely production and distribution of high-quality, relevant content
✅ Collaborate with internal stakeholders and external vendors to create and repurpose content for various platforms, ensuring alignment with the Paul Davis voice and brand standards
✅ Support franchise offices by providing localized content resources and content strategy guidance
✅ Provide training and support on content tools, systems, and best practices to franchisees
✅ Monitor and analyze content performance using key metrics to inform future strategy and optimizations
✅ Manage the creation and onboarding of digital content assets for new offices, including social media pages and website content
✅ Support the Online Review management strategy by producing helpful content to encourage customer reviews and reputation building
✅ Communicate and collaborate effectively with both franchisor and franchisee teams on campaign planning, execution, and performance feedback
✅ Participate in weekly goal setting and performance reviews with your direct supervisor
✅ Build meaningful relationships across the Paul Davis franchise network and vendor partners
✅ Contribute to weekly and monthly team calls and strategy sessions
✅ Support and participate in the annual Paul Davis Conference, including event content planning and onsite support
✅ Live true to the Paul Davis Vision, Mission, Values, 10 Serving Basics, and Brand Promise
✅ Perform any other duties and responsibilities as assigned
ASSUMPTION: This role requires strong communication, project management, and organizational skills. The ideal candidate will have experience in content marketing strategy and execution across multiple platforms.
🎯 Required Qualifications
Education: College Degree or equivalent
Experience: One+ year content marketing experience
Required Skills:
- Strong written and verbal communication skills; professional copywriting and editing experience required
- Demonstrated experience in content marketing strategy and execution across multiple platforms
- Familiarity with modern CMS and online platforms (e.g., WordPress, Rallio, Canva, etc.)
- Strong project management and organizational skills with the ability to manage multiple priorities
- Strong ethics and integrity in building personal relationships with everyone you meet
- Proficient in Microsoft Office 365 (Word, Excel, PowerPoint), SharePoint, and OneDrive
- Customer service, administration, and organizational skills
- Experience with design tools such as Adobe Creative Suite and video editing software (Adobe Premiere Pro) is a plus
- Proficiency with AI tools like Mid-Journey or ChatGPT, or any other AI image and video generators, is a significant plus
- Professional demeanor and exceptional attention to detail
- Self-motivated with a high level of initiative and urgency
- Personable, articulate, and a collaborative team player
- Ability to work independently and exercise sound decision-making
- Stress management and composure
- Maintain a high level of confidentiality and professionalism
- Commitment to embodying the Paul Davis Vision, Mission, Values, and 10 Serving Basics
Preferred Skills:
- College Degree in marketing or other business field
- 1-3 years of experience within the restoration industry or a related industry
ASSUMPTION: While a degree in marketing or a related field is preferred, the company is open to considering candidates with relevant experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for content marketing managers with similar experience levels. Benefits may vary depending on the employee's location and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically property restoration and damage repair
Company Size: 1,001-5,000 employees, with over 320 franchise locations across North America
Founded: 1966, with a rich history in the property restoration industry
Company Description:
- Paul Davis Restoration is a leading property restoration company specializing in emergency services for residential and commercial properties
- The company offers a comprehensive range of services, including water, fire, smoke, and mold damage restoration
- Paul Davis is known for its quick response, expertise, and commitment to customer satisfaction
- The company is part of FirstService Brands, a subsidiary of FirstService Corporation, which is publicly traded on the NASDAQ and Toronto Stock Exchange (TSX)
Company Specialties:
- Mold testing and mitigation
- Fire, smoke, and water repairs
- Contents cleaning
- Electronics restoration
- Flooring and remodeling
- Emergency services
- Damage restoration
Company Website: http://www.pauldavis.com
ASSUMPTION: Paul Davis Restoration is a well-established company with a strong reputation in the property restoration industry. Applicants can expect a structured and professional work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: The Content Marketing Manager will report directly to the Marketing and Brand Team and collaborate with various internal stakeholders and external vendors
Work Arrangement: Remote work with occasional travel for events and conferences (approximately 25% of the time)
Growth Opportunities:
- Advancement within the marketing department or other departments within the company
- Expanding the role's scope and responsibilities as the company grows and evolves
- Developing expertise in the property restoration industry and becoming a thought leader in content marketing within the industry
ASSUMPTION: This role offers opportunities for professional growth and development within the company. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company expands.
🌍 Location & Work Environment
Office Type: Remote work environment with occasional travel for events and conferences
Office Location(s): Remote work with occasional travel to the company headquarters in Jacksonville, FL, or other franchise locations
Geographic Context:
- The company has over 320 franchise locations across the United States and Canada, providing ample opportunities for travel and collaboration with various teams
- The company's headquarters is located in Jacksonville, FL, with a rich history in the property restoration industry
- The company offers a flexible and remote-friendly work environment, allowing employees to balance their personal and professional lives
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work independently
ASSUMPTION: The remote work environment offers a high degree of flexibility and independence, with the expectation that employees will manage their time effectively and maintain open lines of communication with their team and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or HR representative
- In-depth interview with the marketing team and other relevant stakeholders
- Background check and reference check (if applicable)
- Final interview with the director of marketing or another senior leader within the company
Key Assessment Areas:
- Content marketing strategy and execution skills
- Communication and collaboration skills
- Project management and organizational skills
- Cultural fit and alignment with Paul Davis' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include specific examples of your content marketing achievements and the impact you've made in previous roles
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently
- Research the property restoration industry and Paul Davis Restoration to demonstrate your enthusiasm for the role and the company
ATS Keywords: Content Marketing, Strategy, Execution, Project Management, Collaboration, Communication, Property Restoration, Damage Repair, Marketing Team, Stakeholders, Vendor Management, Franchise Support, Localized Content, Brand Consistency, Customer Engagement, Performance Analysis, Content Calendar, Training, Reputation Management, Conference Support
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their skills and qualifications through specific examples and a well-structured resume.
🛠️ Tools & Technologies
- Modern CMS and online platforms (e.g., WordPress, Rallio, Canva)
- Microsoft Office 365 (Word, Excel, PowerPoint), SharePoint, and OneDrive
- Adobe Creative Suite and video editing software (Adobe Premiere Pro)
- AI tools like Mid-Journey or ChatGPT
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Analytics and reporting tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Familiarity with modern CMS and digital platforms, as well as project management and collaboration tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Expertise
- Teamwork
- Accountability
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and proactive
- Strong communication and interpersonal skills
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do you align with Paul Davis' values, particularly integrity, customer focus, and expertise?
- Are you comfortable working in a remote and flexible work environment, with minimal supervision?
- Do you thrive in a collaborative and team-oriented work culture, with a strong focus on results and continuous improvement?
ASSUMPTION: Applicants should carefully consider their alignment with Paul Davis' values and work style to ensure a strong cultural fit and a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced and dynamic work environment
- Collaborating effectively with various internal stakeholders and external vendors, often remotely
- Adapting to changes in the company's content marketing strategy and priorities
- Balancing the need for brand consistency with the requirement to create localized content for franchise offices
- Travel requirements for events and conferences (approximately 25% of the time)
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively in a remote environment, and adapt to changes in strategy and priorities.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Digital Marketing Manager: Content Marketing Manager focuses more on strategic content development and brand consistency, while Digital Marketing Manager oversees the broader digital marketing strategy, including SEO, PPC, and social media advertising
- Industry-specific context: The property restoration industry has unique content marketing requirements, with a strong focus on customer education, reputation management, and local SEO
- Career path comparison: Content Marketing Manager is a mid-level marketing role with potential for growth into senior marketing roles, such as Director of Marketing or Vice President of Marketing
ASSUMPTION: Applicants should consider the unique aspects of the property restoration industry and the potential career growth opportunities within the company.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for a new franchise location, including localized content resources and a tailored content calendar
- Creating and executing a customer referral program, including email campaigns, social media content, and blog posts, to encourage customer reviews and reputation building
- Managing the creation and onboarding of digital content assets for new offices, including social media pages, website content, and local SEO optimization
ASSUMPTION: Applicants should be prepared to provide specific examples of their content marketing achievements and the impact they've made in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into the overall marketing plan?
- How does the marketing team collaborate with franchise offices, and what are the key priorities for supporting franchisees?
- What are the most significant challenges facing the company's content marketing efforts, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's unique challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, using the provided ATS keywords
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently
- Research the property restoration industry and Paul Davis Restoration to demonstrate your enthusiasm for the role and the company
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
