📌 Core Information
🔹 Job Title: SEO Copy Lead
🔹 Company: Crypto.com
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing the creation of high-quality, search-optimized content to drive organic traffic and engagement
- Ensuring content aligns with best SEO practices while maintaining a strong user focus
- Leading content production, managing editorial quality, and supporting ongoing content optimization efforts
ASSUMPTION: This role requires a balance between technical SEO knowledge and strong editorial skills to create engaging and optimized content.
📋 Key Responsibilities
✅ Lead the development and execution of SEO-friendly content, ensuring alignment with organic growth objectives
✅ Write, edit, and optimize content for search while ensuring it delivers value to users
✅ Conduct keyword research and integrate search insights into content planning
✅ Work closely with the Content and Digital PR Lead to ensure all content meets editorial and performance standards
✅ Maintain a high standard of quality assurance across all content outputs
✅ Continuously refine and improve existing content based on performance insights
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and collaboration with other teams to ensure content quality and performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)
Experience: 5+ years of experience in SEO-focused content production
Required Skills:
- Strong editorial skills, with a focus on writing for both search and user engagement
- Knowledge of SEO tools (Google Search Console, Ahrefs, etc.)
- Ability to manage multiple projects and ensure consistent content quality
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with HTML and basic SEO best practices
ASSUMPTION: While not explicitly stated, experience with content management systems and basic SEO knowledge would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (based on industry standards for a Senior SEO Copywriter/SEO Copy Lead role in London)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
- Dynamic, international work environment
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. Benefits and working hours are assumed based on typical offerings from companies of similar size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrency and blockchain technology
Company Size: 1,001-5,000 employees, which means a mid to large-sized organization with established processes and teams
Founded: 2016, with a history of rapid growth and expansion in the cryptocurrency industry
Company Description:
- Crypto.com is a leading cryptocurrency trading platform with over 100 million users worldwide
- Committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
- Regulatory compliance, security, and privacy are key priorities for the company
Company Specialties:
- Blockchain and cryptocurrency technology
- Financial services, including trading, payments, and lending
- Mobile payments and digital assets
Company Website: crypto.com
ASSUMPTION: Crypto.com is a well-established company in the cryptocurrency industry, with a strong focus on regulatory compliance and user privacy.
📊 Role Analysis
Career Level: Senior or Lead level, indicating significant experience and responsibility in SEO-focused content production
Reporting Structure: This role is likely to report directly to the Content or Marketing Director, with oversight of junior content creators or SEO specialists
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential to grow into a management or director role within the content or marketing team
- Opportunities to expand skills and knowledge in SEO, content strategy, and team leadership
- Possibility to work on diverse projects across the company's various products and services
ASSUMPTION: Given the company's size and growth trajectory, there are likely numerous opportunities for career advancement and skill development within the content and marketing teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in a central London location
Office Location(s): 15 Bishopsgate, London EC2N 3XD, United Kingdom
Geographic Context:
- London is a major global hub for finance, technology, and marketing industries
- The office is located in the heart of the City of London, close to public transportation and amenities
- The area is known for its vibrant culture, diverse food scene, and numerous entertainment options
Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours to accommodate team meetings or deadlines
ASSUMPTION: The work environment is likely to be dynamic, collaborative, and fast-paced, reflecting the company's growth and the competitive nature of the cryptocurrency industry.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Written content test or assignment to evaluate SEO and editorial skills
- In-depth interview with the hiring manager and/or team members to discuss experience, skills, and career goals
- Final interview or presentation to discuss the role further and make a hiring decision
Key Assessment Areas:
- SEO knowledge and content creation skills
- Editorial skills and attention to detail
- Project management and team leadership abilities
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Highlight relevant SEO and content creation experience, with specific examples of successful projects or campaigns
- Tailor your resume and cover letter to emphasize skills and experience most relevant to this role
- Prepare for the content test or assignment by brushing up on your SEO knowledge and editorial skills
- Research the company and its products to demonstrate your enthusiasm and understanding of the cryptocurrency industry
ATS Keywords: SEO, content production, editorial skills, keyword research, content optimization, project management, quality assurance, SEO tools, Google Search Console, Ahrefs
ASSUMPTION: The application process is likely to be competitive, with a strong focus on assessing SEO and content creation skills, as well as cultural fit.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Ahrefs, SEMrush, or similar
- Content management systems (CMS): WordPress, Drupal, or similar
- Project management tools: Asana, Trello, Jira, or similar
- Collaboration tools: Google Workspace, Microsoft 365, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and existing infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Prioritizing user needs and preferences in all aspects of content creation
- Innovation: Embracing new ideas and technologies to drive growth and improvement
- Collaboration: Working effectively with cross-functional teams to achieve common goals
Work Style:
- Dynamic and fast-paced, with a focus on delivering high-quality content under tight deadlines
- Data-driven, with a strong emphasis on performance metrics and continuous improvement
- Collaborative, with a focus on working closely with other teams to ensure content meets editorial and performance standards
Self-Assessment Questions:
- How do you ensure that your content meets both user needs and SEO best practices?
- Can you describe a time when you had to manage multiple projects and ensure consistent content quality?
- How do you approach learning and adapting to new tools, technologies, or industry trends?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with the company's values and a willingness to adapt to the dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the cryptocurrency industry and its ever-evolving SEO landscape
- Managing multiple projects and ensuring consistent content quality under tight deadlines
- Balancing the need for SEO-optimized content with a strong focus on user engagement and satisfaction
- Collaborating effectively with cross-functional teams, including marketing, product, and engineering
ASSUMPTION: These challenges are common in fast-growing, dynamic industries and can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- SEO Copywriter: Focuses primarily on content creation, with less emphasis on project management and team leadership
- Content Strategist: Responsible for developing and implementing content strategies, with less focus on day-to-day content creation
- SEO Manager: Oversees SEO efforts across the entire organization, with a broader scope than the SEO Copy Lead role
ASSUMPTION: While these roles share some similarities, the SEO Copy Lead role is unique in its focus on overseeing content production, managing editorial quality, and supporting ongoing content optimization efforts.
📝 Sample Projects
- Developing and executing a content strategy to improve organic traffic for a new product launch
- Conducting keyword research and integrating search insights into content planning for a high-traffic blog
- Optimizing existing content for search and user engagement, with a focus on improving performance metrics
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and initiatives that an SEO Copy Lead might undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content and marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its content team members?
- What are the most significant challenges facing the content team, and how can this role help address them?
- How does the company measure the success of its content efforts, and how will this role contribute to those metrics?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's content strategy, as well as to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO and content creation experience
- Prepare for the content test or assignment by brushing up on your SEO knowledge and editorial skills
- Research the company and its products to demonstrate your enthusiasm and understanding of the cryptocurrency industry
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
