Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Anomali

🔹 Location: Redwood City, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote + On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies across multiple media types
• Collaborating with cross-functional teams to support key campaigns and initiatives
• Managing content calendars and project workflows
• Analyzing content performance and optimizing for better engagement and reach
• Partnering with external agencies and vendors to scale content output

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the cybersecurity industry, and a proven track record in content marketing.

📋 Key Responsibilities

✅ Lead the creation, execution, and optimization of content across various formats, including blog posts, videos, webinars, website copy, gated content, interactive demos, and more

✅ Execute a video content strategy, from ideation and scripting to coordinating production and distribution with internal teams and external partners

✅ Collaborate and project manage cross-functionally with Corporate Marketing, Demand Generation, Product Marketing, Sales, Customer Success, and Leadership to support key campaigns and initiatives

✅ Develop both brand storytelling and performance-driven content, ensuring consistency in voice, tone, and message across all channels

✅ Manage the editorial calendar to ensure timely development and publication across owned and external platforms

✅ Analyze content performance and apply insights to improve engagement, reach, and impact

✅ Partner with external writers, video producers, and agencies to scale content output while maintaining high quality and consistency

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a keen eye for detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years of experience in content marketing or marketing communications at a B2B cybersecurity company

Required Skills:

• Proven ability to develop content that drives results, with strong analytical skills to measure and optimize performance
• Exceptional writing and editing skills, with the ability to translate complex concepts into clear, compelling narratives
• Experienced in creating channel-specific content to drive performance across platforms
• Track record of building and growing audience engagement through content
• Skilled at working cross-functionally to manage content calendars, production workflows, and stakeholder priorities
• Effectively project manage multiple concurrent priorities
• Familiar with SEO best practices and tools such as Google Analytics and SEMrush

Preferred Skills:

• Domain expertise in SIEM or TIP
• Experience with video production

ASSUMPTION: Candidates with experience in B2B cybersecurity marketing and a strong portfolio of content samples will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 USD per year

Benefits:

• Bonus
• Equity

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is a guideline and may vary based on factors such as work location, knowledge, skills, and experience of the candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Anomali operates in the computer and network security industry, focusing on AI-powered security and IT operations platforms.

Company Size: Anomali has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Anomali was founded in 2013, with a mission to modernize security operations and protect organizations from cyber threats.

Company Description:

• Anomali delivers the leading AI-Powered Security and IT Operations Platform, integrating ETL, SIEM, Next-Gen SIEM, XDR, UEBA, SOAR, and TIP into one powerful platform.
• The platform features the Anomali Copilot, which navigates a proprietary cloud-native security and IT data lake to drive first-in-market speed, scale, and performance at a fraction of the cost.
• Anomali helps organizations protect and accelerate their operations with better analytics, visibility, productivity, and talent retention.

Company Specialties:

• Cyber Threat Intelligence
• Cyber Security
• Open Source Intelligence
• Security Analytics
• SIEM
• Splunk
• ArcSight
• XDR
• Threat Detection
• Threat Research
• Extended Detection and Response
• Threat Intelligence Platform

Company Website: http://www.anomali.com

ASSUMPTION: Anomali's focus on AI-powered security and IT operations platforms positions it as a cutting-edge player in the cybersecurity industry, offering opportunities for innovative and impactful work.

📊 Role Analysis

Career Level: This role is at the senior manager level, with the potential for growth and advancement within the marketing department and the company.

Reporting Structure: The Content Marketing Manager reports directly to the Director of Content Marketing and collaborates with various cross-functional teams, including Corporate Marketing, Demand Generation, Product Marketing, Sales, Customer Success, and Leadership.

Work Arrangement: This is a hybrid role, with a mix of remote work and on-site presence at Anomali's headquarters in Redwood City, California.

Growth Opportunities:

• Expanding the content marketing team and taking on a leadership role
• Gaining experience in AI-powered security and IT operations platforms
• Developing expertise in B2B marketing within the cybersecurity industry

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader cybersecurity industry.

🌍 Location & Work Environment

Office Type: Anomali's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 808 Winslow Street, Redwood City, CA 94063, US

Geographic Context:

• Redwood City is located in the San Francisco Bay Area, offering a vibrant tech industry, diverse culture, and numerous outdoor activities.
• The Bay Area is a hub for cybersecurity and technology companies, providing ample networking and professional development opportunities.
• Anomali's headquarters is conveniently located near public transportation and major highways, making it easily accessible for employees.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of remote and on-site work.

ASSUMPTION: Anomali's headquarters provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Recruiting team
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Director of Content Marketing
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Cross-functional collaboration and project management abilities
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Anomali's values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Include a portfolio of your best content marketing work, demonstrating your ability to create engaging and effective content
• Prepare for interview questions that assess your content strategy, project management, and analytical skills

ATS Keywords: Content Marketing, B2B, Cybersecurity, Storytelling, Writing, Editing, Analytical Skills, SEO, Project Management, Collaboration, Video Production, Content Strategy, Audience Engagement, Content Optimization, Marketing Communications, Performance-Driven Content

ASSUMPTION: Anomali's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or Drupal
• Video production and editing software such as Adobe Premiere Pro or Final Cut Pro
• SEO tools such as Google Analytics and SEMrush
• Project management tools such as Asana or Trello
• Collaboration tools such as Slack or Microsoft Teams

ASSUMPTION: Familiarity with industry-standard content marketing, video production, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Anomali values creativity, continuous learning, and pushing the boundaries of what's possible in cybersecurity and IT operations.
• Collaboration: Anomali fosters a culture of teamwork, open communication, and cross-functional collaboration to drive success.
• Customer Focus: Anomali prioritizes understanding and addressing the unique needs and challenges of its customers, delivering exceptional value and support.

Work Style:

• Dynamic and fast-paced: Anomali operates in a rapidly evolving industry, requiring employees to be adaptable, agile, and responsive to change.
• Data-driven: Anomali values data-informed decision-making and continuous improvement, using analytics and insights to guide strategy and execution.
• Results-oriented: Anomali focuses on delivering tangible results and measurable impact, with a strong emphasis on performance and accountability.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
• Are you skilled at working cross-functionally and collaborating with diverse teams to deliver results?
• Do you have a strong data-driven mindset, and are you comfortable using analytics and insights to inform your content strategy?

ASSUMPTION: Candidates who align with Anomali's values and work style will be well-positioned for success in this role and within the company.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Balancing brand storytelling and performance-driven content creation
• Collaborating effectively with cross-functional teams and external vendors
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, a results-oriented mindset, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position offers a unique opportunity to work in the cutting-edge cybersecurity industry and drive impact through innovative content strategies.
• In the broader B2B marketing landscape, this role provides a competitive salary range and the chance to work for a mid-sized, growth-oriented company.
• Career-wise, this role offers the potential for growth and advancement within the marketing department and the broader cybersecurity industry.

ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth and development within the cybersecurity industry when evaluating this role.

📝 Sample Projects

• Developing a comprehensive content strategy for a major product launch, including blog posts, videos, webinars, and other supporting materials
• Creating a series of engaging and informative video tutorials to educate customers on new features and functionality
• Managing a content calendar for a quarterly campaign, ensuring timely development and publication of all assets across owned and external platforms

ASSUMPTION: These sample projects demonstrate the breadth and depth of content marketing responsibilities in this role, highlighting the opportunity to make a significant impact on Anomali's marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the content marketing team's structure and how this role fits within it?
• How does Anomali support the growth and development of its content marketing team members?
• What are the most significant challenges facing the content marketing team in the next 12-24 months, and how can this role help address them?
• How does Anomali measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's long-term vision for its content marketing strategy, and how does this role contribute to its achievement?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare a portfolio of your best content marketing work, demonstrating your ability to create engaging and effective content
• Prepare for interview questions that assess your content strategy, project management, and analytical skills
• Follow up with the Recruiting team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.