SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: Worthy & True Ltd

🔹 Location: Bath, England, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: June 14, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (2-3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading off-page SEO and digital PR campaigns for clients
• Managing client relationships and taking on client-facing duties
• Planning and executing off-page SEO strategies
• Conducting competitor research and generating campaign ideas
• Providing training and line-managing junior team members

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong client management skills. The hybrid work arrangement allows for flexibility while maintaining a collaborative office environment.

📋 Key Responsibilities

✅ Lead and deliver off-page SEO and digital PR campaigns for clients

✅ Manage client relationships and take on client-facing duties

✅ Plan and execute off-page SEO strategies

✅ Conduct competitor research and generate campaign ideas

✅ Carry out outreach activities for digital PR

✅ Monitor campaign performance and provide updates to clients

✅ Help train and line-manage junior team members

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. Successful candidates will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in off-page SEO and digital PR, with a strong portfolio of successful campaigns

Required Skills:

• Proven expertise in off-page SEO and digital PR
• Excellent client management skills
• Strong strategic planning and execution abilities
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience with content management systems (e.g., WordPress, Drupal)
• Fluency in additional languages
• Experience in a similar role within an agency environment

ASSUMPTION: Candidates with a strong background in off-page SEO and digital PR, excellent client management skills, and a proven track record of successful campaign execution are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Up to £40,000 per year, depending on experience

Benefits:

• Hybrid work arrangement (2-3 days per week in the office)
• Training and development opportunities
• Supportive and inclusive work culture

Working Hours: Full-time (37.5 hours per week), with flexible working hours and the option to work from home 2-3 days per week

ASSUMPTION: The salary range is based on industry standards for mid-senior level SEO roles in the Bath area. Benefits are tailored to support a healthy work-life balance and employee development.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Worthy & True Ltd specializes in placing digital experts in jobs, with a focus on Sales, Marketing, Digital, and Design roles.

Company Size: Small (2-10 employees). This size allows for a close-knit team and a supportive work environment.

Founded: 2021. Worthy & True Ltd was established to provide a kinder, less stressful recruitment experience, focusing on long-term relationships with candidates and clients.

Company Description:

• Worthy & True Ltd is a human-centred recruitment agency that aims to provide a great employee experience for all candidates and clients.
• The company works with clients who offer inclusive, supportive, and safe working cultures.
• Worthy & True Ltd welcomes neurodiverse individuals and applicants from ethnically diverse backgrounds.

Company Specialties:

• Recruitment
• Research
• Design
• Web accessibility
• Software engineering
• Ecommerce
• Sales
• User experience
• Design
• Client services
• Tech startups
• Design consultancies
• Service design
• Product design
• Business development
• User research
• Employer branding
• Data science

Company Website: www.worthyandtrue.co.uk

ASSUMPTION: Worthy & True Ltd's small size and focus on long-term relationships allow for a personalized and supportive work environment. The company's commitment to inclusivity and diversity fosters a positive work culture.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for career growth and development within the SEO and digital PR fields.

Reporting Structure: This role reports directly to the Head of SEO and may oversee junior team members.

Work Arrangement: Hybrid (2-3 days per week in the office). This arrangement allows for flexibility while maintaining a collaborative office environment.

Growth Opportunities:

• Training and development opportunities to enhance SEO and digital PR skills
• Potential career progression into senior or management roles within the agency
• Expanding industry knowledge through working with diverse clients and projects

ASSUMPTION: This role offers opportunities for career growth and development within the SEO and digital PR fields. The hybrid work arrangement allows for a healthy work-life balance while maintaining a collaborative office environment.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week in the office). The office is located in Bath, England, United Kingdom.

Office Location(s): Bath, England, United Kingdom

Geographic Context:

• Bath is a city in South West England, known for its natural hot springs and 18th-century Georgian architecture.
• The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a variety of shops and restaurants.
• Bath is well-connected by road and rail, with easy access to Bristol, London, and other major cities.

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the option to work from home 2-3 days per week

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance, while the office location in Bath offers a high quality of life and easy access to major cities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• First-round interview with the Head of SEO to discuss the role in more detail and assess technical skills
• Second-round interview with the wider SEO team to assess team fit and cultural alignment
• Final interview with the company founders to discuss career growth and development opportunities

Key Assessment Areas:

• Technical SEO and digital PR skills
• Client management and communication abilities
• Strategic planning and execution capabilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant SEO and digital PR experience, as well as your client management and communication skills.
• Prepare examples of successful SEO and digital PR campaigns you have led, including the strategies you employed and the results you achieved.
• Research Worthy & True Ltd and be prepared to discuss how your values and career goals align with the company's mission and culture.

ATS Keywords: Off-page SEO, Digital PR, Client Management, SEO Strategy, Competitor Research, Campaign Ideas, Outreach Activities, Campaign Performance Monitoring, Training, Line Management

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who align with the company's values and mission.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Search Console
• WordPress (preferred, but not required)
• Other SEO and digital PR tools as needed

ASSUMPTION: The tools and technologies required for this role are standard within the SEO and digital PR industries. Familiarity with these tools is expected, but training can be provided if necessary.

👔 Cultural Fit Considerations

Company Values:

• Kindness
• Supportiveness
• Inclusivity
• Transparency
• Continuous learning

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Innovative
• Customer-focused

Self-Assessment Questions:

• Do you embody the company's values of kindness, supportiveness, inclusivity, transparency, and continuous learning?
• Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
• Do you thrive in a results-driven, innovative, and customer-focused work environment?

ASSUMPTION: Worthy & True Ltd places a strong emphasis on cultural fit and alignment with company values. Candidates who embody these values and are comfortable working in a collaborative, adaptable, and results-driven environment are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing client expectations and delivering results in a fast-paced agency environment
• Balancing multiple projects and priorities, often with tight deadlines
• Adapting to changes in client needs and market trends
• Working effectively in a hybrid environment, balancing remote work and in-office collaboration

ASSUMPTION: This role presents challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment. Successful candidates will be comfortable managing multiple priorities and adapting to change.

📈 Similar Roles Comparison

• This role is similar to other SEO Manager positions, but with a focus on off-page SEO and digital PR, rather than on-page optimization.
• Compared to other agency roles, this position offers a supportive and inclusive work environment, with a focus on long-term relationships and employee development.
• Career progression opportunities may include senior SEO roles, digital marketing management, or other leadership positions within the agency.

ASSUMPTION: This role offers a unique blend of SEO and digital PR expertise, with a focus on off-page optimization and client management. Compared to other agency roles, Worthy & True Ltd's commitment to inclusivity and employee development sets it apart.

📝 Sample Projects

• Developing and executing a digital PR campaign to secure high-quality backlinks for an e-commerce client
• Conducting competitor research and analysis to inform SEO strategy for a B2B software company
• Managing client relationships and providing regular performance updates for a portfolio of SEO clients

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to client management and performance monitoring.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the wider SEO department?
• How does Worthy & True Ltd support the professional development of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
• How does the company measure the success of its SEO and digital PR campaigns, and how are these metrics communicated to clients?
• What opportunities are there for career growth and development within the agency?

ASSUMPTION: These questions are designed to provide insight into the company's culture, work environment, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your CV and a tailored cover letter through the application portal
• Highlight your relevant SEO and digital PR experience, as well as your client management and communication skills
• Prepare examples of successful SEO and digital PR campaigns you have led, including the strategies you employed and the results you achieved
• Research Worthy & True Ltd and be prepared to discuss how your values and career goals align with the company's mission and culture
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.