SEO Senior Manager

📌 Core Information

🔹 Job Title: SEO Senior Manager

🔹 Company: Boston Consulting Group

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading SEO strategies to enhance brand visibility and organic search traffic
• Collaborating with cross-functional teams to integrate SEO best practices into web content
• Managing a team of SEO specialists and contractors
• Conducting keyword research, technical audits, and competitive analysis
• Providing strategic guidance and recommendations on SEO challenges and opportunities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO best practices to drive measurable results.

📋 Key Responsibilities

✅ Spearhead SEO program to enhance brand visibility and organic search traffic to bcg.com

✅ Develop and implement SEO strategies to expand BCG's competitive keyword footprint

✅ Collaborate with Content Studios and Practice area marketing teams to embed SEO best practices into web content

✅ Work with product squads to optimize and enhance technical SEO on bcg.com

✅ Analyze and interpret data from various SEO tools and platforms to inform strategies and provide actionable insights

✅ Stay up-to-date with the latest trends and updates in the SEO landscape

ASSUMPTION: This role involves a high degree of strategic thinking, data analysis, and collaboration with various teams to achieve SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or related field

Experience: 8 to 10 years of experience in SEO, with a strong emphasis on content marketing strategies

Required Skills:

• Proven track record of driving SEO success in a commercial B2B environment
• Experience with SEMrush, Moz, Ahrefs, and similar platforms
• Experience with site crawlers (Screaming Frog, Sitebulb, Deepcrawl, Lumar, etc.)
• Experience with Google Search Console
• Strong analytical skills and experience with Adobe Analytics
• Excellent communication and presentation skills
• Demonstrated ability to manage complex projects and deliver high-quality output under tight deadlines
• Proven ability to work effectively with diverse teams and build strong relationships across functions and geographies

Preferred Skills:

• Experience with enterprise SEO tools (BrightEdge, Conductor, SEOclarity, etc.)
• Familiarity with international SEO and/or marketing to audiences in regions outside of the U.S.

ASSUMPTION: This role requires a well-rounded SEO professional with a strong background in content marketing strategies and a proven track record of driving SEO success in a commercial B2B environment.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Senior SEO Manager role in London)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Collaborative and inclusive work environment

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:30 PM)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior SEO Manager role in London, with consideration for the candidate's experience level and the company's size and reputation.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. BCG is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

Company Size: 10,001+ employees. As a large organization, BCG offers extensive resources, diverse teams, and global opportunities for professional growth.

Founded: 1963. BCG was founded in Boston, Massachusetts, and has since grown into a global firm with offices in over 90 cities across 50 countries.

Company Description:

• BCG is a global leader in management consulting, helping clients in various industries to grow, build sustainable competitive advantage, and drive positive societal impact.
• The firm combines deep industry and functional expertise with a range of perspectives to spark change and deliver solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.
• BCG works in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping clients thrive and enabling them to make the world a better place.

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: www.bcg.com

ASSUMPTION: BCG's extensive experience and global presence provide applicants with a wealth of opportunities for professional development and growth.

📊 Role Analysis

Career Level: Senior Manager. This role is a senior-level position that requires strategic thinking, leadership, and a proven track record of driving SEO success.

Reporting Structure: The Senior SEO Marketing Manager will report directly to the Head of Digital Marketing and work closely with various teams, including Content Studios, Practice area marketing teams, and product squads.

Work Arrangement: On-site. This role requires regular on-site presence to collaborate effectively with cross-functional teams and maintain a strong connection to the company's culture and operations.

Growth Opportunities:

• Potential to lead and develop a team of SEO specialists and contractors
• Opportunities to work on high-impact projects and drive significant business results
• Chance to grow professionally within a large, global organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the organization's digital marketing efforts.

🌍 Location & Work Environment

Office Type: Corporate office. BCG's London office is located in Canary Wharf, a major business district with easy access to public transportation.

Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US

Geographic Context:

• London is a major global city with a thriving business environment and a multicultural population
• The Canary Wharf district is home to numerous international businesses and offers a vibrant atmosphere
• BCG's office is conveniently located near major transportation hubs, making it easily accessible

Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:30 PM) with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: BCG's London office provides a dynamic and collaborative work environment, with easy access to amenities and transportation options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Digital Marketing
• Background check and offer extension

Key Assessment Areas:

• SEO expertise and strategic thinking
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with BCG's values
• Problem-solving and analytical skills

Application Tips:

• Highlight your proven track record of driving SEO success in a commercial B2B environment
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your SEO strategies, keyword research, and technical SEO projects
• Be ready to discuss your approach to managing a team and driving results in a collaborative environment

ATS Keywords: SEO, content marketing, team management, data analysis, technical SEO, keyword research, project management, communication, presentation skills, analytical skills, collaboration, problem-solving, digital marketing, market trends, ethical standards, inclusive work environment

ASSUMPTION: BCG's application process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on driving measurable results and fostering an inclusive work environment.

🛠️ Tools & Technologies

• SEMrush, Moz, Ahrefs
• Site crawlers (Screaming Frog, Sitebulb, Deepcrawl, Lumar)
• Google Search Console
• Adobe Analytics
• Enterprise SEO tools (BrightEdge, Conductor, SEOclarity)

ASSUMPTION: This role requires proficiency in various SEO tools and platforms, as well as a strong understanding of technical SEO best practices.

👔 Cultural Fit Considerations

Company Values:

• Collaborative
• Inclusive
• Client-centric
• Results-driven
• One firm

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and action-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you have a proven track record of driving results and achieving measurable outcomes?
• Are you open to feedback and willing to adapt your approach as needed?

ASSUMPTION: BCG values a collaborative, inclusive, and results-driven work environment, with a strong focus on client-centricity and continuous improvement.

⚠️ Potential Challenges

• Managing a team of SEO specialists and contractors, requiring strong leadership and communication skills
• Balancing strategic thinking with day-to-day tactical execution
• Keeping up with the latest trends and updates in the SEO landscape, requiring continuous learning and adaptation
• Working in a large, global organization with diverse teams and stakeholders, requiring strong collaboration and communication skills

ASSUMPTION: This role presents unique challenges that require a well-rounded SEO professional with strong leadership, communication, and strategic thinking skills.

📈 Similar Roles Comparison

• Unlike other SEO roles, this position requires a strong focus on strategic thinking and leadership, with a broader scope of responsibilities
• BCG's global presence and extensive resources provide unique opportunities for professional growth and development
• This role offers a competitive salary and benefits package, with opportunities for career advancement within a large, established organization

ASSUMPTION: This role offers a unique blend of strategic thinking, leadership, and technical SEO expertise, with opportunities for professional growth and development within a large, global organization.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to enhance brand visibility and organic search traffic for bcg.com
• Conducting keyword research and competitive analysis to identify high-potential opportunities for organic growth
• Optimizing technical SEO on bcg.com to improve crawlability, indexation, and overall site performance

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and technical aspects of the SEO Senior Manager role at BCG.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Marketing department?
• How does BCG support the professional development and growth of its employees, particularly in the Digital Marketing field?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does BCG approach international SEO and marketing to audiences in regions outside of the US?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the company's approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.bcg.com/global/en/job/52873/SEO-Senior-Manager
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on your proven track record of driving SEO success in a commercial B2B environment
• Prepare examples of your SEO strategies, keyword research, and technical SEO projects to showcase your expertise during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.