Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Digital

🔹 Location: Singapore, Singapore

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading content-driven brand initiatives to shape and refine brand positioning across campaigns and touchpoints in Southeast Asia.
• Crafting compelling narratives and managing campaign content across digital platforms to ensure alignment with brand identity.
• Partnering cross-functionally with product, sales, and marketing teams to gather insights and deliver cohesive communications.
• Localizing and amplifying a bold and dynamic global brand voice while working closely with regional marketing, strategy, and creative teams.

ASSUMPTION: This role requires a strategic thinker with strong storytelling skills and experience in brand strategy, content marketing, or campaign development, ideally in fintech or B2B environments.

📋 Key Responsibilities

✅ Shape and refine brand positioning across campaigns and touchpoints in Southeast Asia.

✅ Ensure that all content aligns with overarching brand identity, tone, and values.

✅ Translate business goals into narrative-led, audience-specific content strategies.

✅ Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.

✅ Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency.

✅ Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.

✅ Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.

✅ Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.

✅ Monitor campaign effectiveness and optimise content based on performance data.

✅ Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.

✅ Partner with agency and freelance talent as needed for execution.

✅ Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.

✅ Drive engagement via influencer partnerships and employee advocacy programs.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance strategic vision with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 5-10 years of experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.

Required Skills:

• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments.
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.
• Adept in project management and balancing strategic vision with hands-on execution.
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus.
• Experience in the SEA region and localisation best practices is highly desirable.

Preferred Skills:

• Fluency in multiple Southeast Asian languages.
• Experience working with global brands and localising content for diverse audiences.

ASSUMPTION: Candidates with a strong portfolio showcasing storytelling, brand architecture, and multi-channel content strategy will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 160,000 per year (based on industry standards for a senior content marketing role in Singapore).

Benefits:

• Flexible work arrangements (remote OK).
• Opportunities for professional development and growth within the Digital Supercluster.
• Competitive benefits package (details provided upon request).

Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, focusing on accelerating clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: 11-50 employees, providing a collaborative and agile work environment.

Founded: 2017, with a mission to grow Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.

Company Description:

• Digital is a global innovation cluster for digital technologies, bringing together businesses, academia, community, and government agencies to solve industry and societal challenges.
• The organization focuses on digital technology innovation, digital health and wellness, digital talent development, digital transformation and productivity, environmental impact and climate, Canadian IP, and digital supercluster initiatives.
• Digital works with industry to develop a digitally skilled workforce and positively impact lives across Canada.

Company Specialties:

• Digital technology innovation.
• Digital health and wellness.
• Digital talent development.
• Digital transformation and productivity.
• Environmental impact and climate.
• Canadian IP and digital supercluster initiatives.

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital's focus on collaboration and cross-sector partnerships creates an environment where content marketing plays a crucial role in driving brand awareness and engagement.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Head of Marketing or a similar position.

Reporting Structure: This role may have supervisory responsibilities, overseeing junior content marketing specialists or coordinators.

Work Arrangement: Remote OK, with occasional on-site collaboration with regional marketing, strategy, and creative teams.

Growth Opportunities:

• Progression to a leadership role within the Digital Supercluster or related organizations.
• Expanding the role's scope to include additional markets or content verticals.
• Developing expertise in emerging digital technologies and trends within the innovation cluster.

ASSUMPTION: This role offers significant growth potential within the Digital Supercluster and the broader digital technology industry in Canada.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office located in Vancouver, British Columbia, and remote work options available.

Office Location(s): 800 Robson St, Vancouver, British Columbia V6Z, Canada

Geographic Context:

• Singapore is a major hub for digital technology and innovation in Southeast Asia, with a thriving startup ecosystem and strong government support for digital initiatives.
• The city-state's multicultural environment and strategic location make it an ideal base for managing regional content marketing campaigns.
• Singapore's time zone (GMT+8) allows for effective collaboration with teams across Asia, Europe, and North America.

Work Schedule: Full-time (40 hours/week), with flexibility for occasional overtime as needed to accommodate regional time zones and campaign deadlines.

ASSUMPTION: The remote work option for this role allows for a better work-life balance and access to a broader talent pool, while occasional on-site collaboration fosters team cohesion and knowledge sharing.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the role's responsibilities, required skills, and growth opportunities.
• Portfolio review and case study presentation to demonstrate content marketing expertise and strategic thinking.
• Final interview with senior leadership to discuss the role's fit within the organization and answer any remaining questions.

Key Assessment Areas:

• Strategic thinking and ability to develop narrative-led, audience-specific content strategies.
• Writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.
• Project management skills and ability to balance strategic vision with hands-on execution.
• Cross-functional collaboration and ability to work effectively with diverse teams.
• Cultural fit and alignment with Digital's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in brand strategy, content marketing, or campaign development, with a focus on fintech, B2B, or agency environments.
• Include a portfolio showcasing your storytelling, brand architecture, and multi-channel content strategy skills.
• Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit, as well as your ability to discuss specific content marketing challenges and solutions.

ATS Keywords: Content Marketing, Brand Strategy, Campaign Development, Storytelling, Editing, Communication Skills, Project Management, Digital Marketing, Social Media, Localization, Cross-Functional Collaboration, Influencer Partnerships, Audience-Specific Content, Creative Briefing, Performance Optimization, Cultural Fit

ASSUMPTION: Digital's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a strong emphasis on portfolio-based assessments and case study presentations.

🛠️ Tools & Technologies

• Notion (project management and collaboration)
• Figma (design and prototyping)
• Airtable (database and organization)
• CMS and social scheduling platforms (content management and distribution)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and impact.
• Collaboration: Working together across sectors and disciplines to achieve common goals.
• Inclusion: Fostering a diverse and inclusive environment that values and leverages the unique perspectives of all team members.
• Excellence: Striving for the highest standards in all aspects of our work.

Work Style:

• Agile and adaptable, with a focus on continuous learning and improvement.
• Collaborative and cross-functional, with a strong emphasis on teamwork and knowledge sharing.
• Results-driven, with a commitment to delivering meaningful outcomes and impact.

Self-Assessment Questions:

• How do you embody Digital's values of innovation, collaboration, inclusion, and excellence in your work?
• How do you approach cross-functional collaboration and knowledge sharing in a remote work environment?
• How do you balance strategic vision with hands-on execution in your content marketing efforts?

ASSUMPTION: Candidates who demonstrate a strong alignment with Digital's values and work style will be well-positioned to succeed in this role.

⚠️ Potential Challenges

• Managing multiple content marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively.
• Localising global content for diverse Southeast Asian audiences, necessitating a deep understanding of regional cultural nuances and preferences.
• Balancing strategic vision with hands-on execution, requiring adaptability and a strong work ethic.
• Collaborating effectively with remote teams and stakeholders, demanding strong communication skills and cultural sensitivity.

ASSUMPTION: These challenges can be overcome through effective project management, strong communication skills, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on storytelling, brand architecture, and multi-channel content strategy.
• In contrast to agency environments, this role focuses on driving brand awareness and engagement for a single organization, rather than multiple clients.
• Career progression in this role may involve expanding the scope of content marketing efforts to include additional markets or content verticals, or transitioning to a leadership role within the Digital Supercluster or related organizations.

ASSUMPTION: This role offers unique opportunities for growth and development within the digital technology industry in Canada.

📝 Sample Projects

• Developing a comprehensive content strategy for a global fintech brand, including audience personas, content pillars, and channel-specific tactics.
• Localising and adapting global content for Southeast Asian audiences, ensuring cultural fit and brand consistency across regional markets.
• Managing a cross-functional team to deliver a high-profile campaign, including creative briefing, content development, and performance optimization.

ASSUMPTION: These sample projects demonstrate the strategic thinking, communication skills, and project management expertise required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader content marketing strategy for the Digital Supercluster, and how will my work contribute to the organization's mission and goals?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Digital support the professional development and growth of its content marketing team members, and what opportunities exist for career progression within the organization?
• What are the most significant challenges facing the content marketing function at Digital, and how can my skills and experience help address these issues?
• How does Digital foster a culture of innovation, collaboration, and inclusion, and what steps does the organization take to promote diversity, equity, and inclusion within its teams?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to driving meaningful impact within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience in brand strategy, content marketing, or campaign development, with a focus on fintech, B2B, or agency environments.
• Prepare a portfolio showcasing your storytelling, brand architecture, and multi-channel content strategy skills, with a focus on projects that demonstrate your ability to shape and refine brand positioning across campaigns and touchpoints in Southeast Asia.
• Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit, as well as your ability to discuss specific content marketing challenges and solutions.
• Follow up with the hiring manager one week after submission to confirm receipt of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.