Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Minut

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, Hybrid (2 days per week in office)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (London office)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning a content strategy aligned with demand gen funnel, product roadmap, and business goals
• Creating engaging content across various formats and stages of the funnel
• Collaborating with cross-functional teams (Sales, Product Marketing) to support campaigns and improve win rates
• Managing content creators, freelancers, or agency partners
• Implementing SEO and CRO best practices to grow organic footprint and conversion rates
• Tracking content performance and tying metrics back to revenue and pipeline impact
• Staying updated on industry trends across short-term rentals, proptech, and hospitality

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Build and own a content strategy that aligns with our demand gen funnel, product roadmap, and business goals

✅ Create and repurpose engaging content across the funnel – from thought leadership to community building to SEO-focused blog posts

✅ Partner closely with Product Marketing to support launches, lifecycle campaigns, and audience expansion efforts

✅ Collaborate with Sales to deliver targeted outbound assets, video content, short-form enablement, and more to improve win rates

✅ Contribute to our lead nurture strategy, creating content that drives MQLs, SQLs, and pipeline velocity

✅ Lead and manage content creators, freelancers, or agency partners

✅ Implement SEO and CRO best practices to grow our organic footprint and conversion rates

✅ Use AI tools to prototype, iterate, and scale content production – testing what works without losing brand voice

✅ Track content performance and tie metrics back to revenue and pipeline impact using tools like GA4 and Hubspot

✅ Stay plugged into industry trends across short-term rentals, proptech, and hospitality

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of B2B content marketing experience, ideally in SaaS, PropTech, or hospitality tech

Required Skills:

• Proven ability to lead content strategy, execution, and measurement across channels and formats
• Strong grasp of revenue marketing – thinks in terms of pipeline, conversion, and buyer journeys
• Ability to translate technical concepts into clear, engaging content that drives action
• Experience partnering with Sales, Product, and Marketing teams to achieve shared goals
• Curiosity and confidence experimenting with AI tools to scale high-quality content
• Excellent project management and communication skills

Preferred Skills:

• Experience working in international markets or with localized content

ASSUMPTION: Candidates should have a solid background in B2B content marketing and a proven track record of driving results.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Content Marketing Manager with 5-10 years of experience in London)

Benefits:

• Co-ownership – You’ll receive an equity stock options package
• Learning – Be part of an environment highly focused on knowledge and developing new skills
• Wellness grant – You may use up to £50/month towards any wellness-related activities
• Hybrid working policy (at least 2 days per week from our London office)
• UK workplace pension scheme
• Bike-to-work and workplace nursery schemes
• Off-site – Company-wide retreat in beautiful locations

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Content Marketing Manager with the required experience level in London. Benefits are comprehensive and focused on employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Minut operates in the technology, information, and internet industry, focusing on property tech (PropTech) and smart home monitoring solutions

Company Size: Minut is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment

Founded: Minut was founded in 2014, with headquarters in Malmö, Sweden, and offices in London, Stockholm, Shenzhen, Madrid, Paris, and San Francisco

Company Description:

• Minut simplifies day-to-day property operations, helping reduce time and costs spent on maintenance and safety through an easy-to-use platform
• The company offers noise and occupancy monitoring solutions for multifamily buildings, hotels, vacation rentals, and student accommodations
• Minut's products include the Minut Smart Home Monitor, a compact device that tracks noise, occupancy, and temperature

Company Specialties:

• Product Design
• Hardware
• Electronics
• Software
• IOT
• Smart Home
• Property Tech (PropTech)
• Smart Home Monitoring

Company Website: minut.com

ASSUMPTION: Minut's focus on PropTech and smart home monitoring presents unique opportunities and challenges for the Content Marketing Manager role.

📊 Role Analysis

Career Level: This role is at the senior level, requiring strategic thinking, leadership, and a proven track record in content marketing

Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales and Product Marketing

Work Arrangement: This role follows a hybrid work arrangement, with at least 2 days per week required in the London office

Growth Opportunities:

• Potential to expand the content team and manage additional team members
• Opportunities to collaborate with international teams and contribute to global content strategy
• Chance to grow within the marketing department or explore other areas of the business

ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Minut's London office is located in the vibrant Old Street Yard, White Collar Factory 1, providing a modern and collaborative work environment

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry and a diverse talent pool
• The Old Street area, also known as "Silicon Roundabout," is a hub for tech startups and innovative companies
• Minut's office is conveniently located near public transportation, with numerous amenities nearby

Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a focus on results and productivity

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Content strategy presentation or case study review, followed by a Q&A session with the hiring manager
• Final interview with the Head of Marketing and other key stakeholders

Key Assessment Areas:

• Content strategy development and execution
• Collaboration and communication skills
• Data-driven decision-making and analytics
• Cultural fit and alignment with Minut's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a content strategy presentation or case study that demonstrates your approach to content marketing and your understanding of Minut's business
• Research Minut's industry, competitors, and target audience to showcase your knowledge and enthusiasm for the role

ATS Keywords: Content Strategy, B2B Marketing, Revenue Marketing, SEO, CRO, Project Management, Collaboration, AI Tools, Technical Writing, Sales Partnership, Product Marketing, Engagement, Analytics

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and cultural fit within Minut's organization.

🛠️ Tools & Technologies

• Hubspot (CRM and marketing automation)
• Google Analytics (GA4)
• SEMrush or Ahrefs (SEO tools)
• Canva or Adobe Creative Suite (design tools)
• AI tools for content creation and optimization (e.g., Copy.ai, Frase, or Jasper)

ASSUMPTION: The Content Marketing Manager will be expected to be proficient in using marketing automation tools, SEO platforms, and AI-driven content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Responsible

Work Style:

• Results-oriented
• Adaptable and open to feedback
• Strong communicator and team player
• Data-driven and analytical
• Creative and strategic thinker

Self-Assessment Questions:

• How do you align with Minut's customer-centric approach to content marketing?
• Describe a time when you had to adapt your content strategy based on feedback or data insights
• How do you ensure effective collaboration with cross-functional teams, such as Sales and Product Marketing?

ASSUMPTION: Candidates should demonstrate a strong fit with Minut's company values and work style, with a focus on customer-centricity, innovation, and collaboration.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Balancing the need for creativity and innovation with data-driven decision-making
• Adapting content strategy to accommodate international markets and localized content
• Collaborating effectively with remote teams and stakeholders

ASSUMPTION: The Content Marketing Manager role presents unique challenges, requiring strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on revenue marketing and pipeline generation
• Content Marketing Managers in PropTech and smart home monitoring companies may face unique challenges and opportunities related to industry-specific content and target audiences
• Career progression in this role could lead to a Head of Marketing or similar leadership position within the organization or the broader PropTech industry

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a focus on revenue marketing and industry-specific content.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, social media content, email campaigns, and sales enablement materials
• Creating a lead nurture campaign to drive MQLs and SQLs through targeted content and automation
• Conducting a content audit and optimization project to improve organic search rankings and drive more traffic to the company website

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Content Marketing Manager role, focusing on content strategy, execution, and optimization.

❓ Key Questions to Ask During Interview

• How does Minut differentiate its content marketing approach from competitors in the PropTech and smart home monitoring spaces?
• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does Minut support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Minut approach content localization and adaptation for international markets?

ASSUMPTION: These interview questions focus on understanding Minut's content marketing strategy, team dynamics, professional development opportunities, performance metrics, and international content adaptation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a content strategy presentation or case study that demonstrates your approach to content marketing and your understanding of Minut's business
• Follow up with the Minut HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.