📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Ably (UK)
🔹 Location: London, UK (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing inbound content strategy to drive high-quality leads
- Creating engaging, SEO- and AI-optimized content for technical and business audiences
- Balancing lead generation with mid-funnel engagement and off-site distribution
- Leveraging AI tools to automate ideation, brief creation, and scale production
- Collaborating with cross-functional teams to craft content that resonates and performs
ASSUMPTION: This role requires a strategic mindset, strong editorial judgment, and proficiency in using AI tools to optimize content workflows.
📋 Key Responsibilities
✅ Own the content strategy, creating and executing a roadmap that grows qualified inbound traffic and supports funnel conversion
✅ Drive off-site distribution, getting Ably's content in front of the right people via developer communities, LinkedIn, forums, and partners
✅ Use AI to scale smarter, building and evolving workflows using tools like ChatGPT for briefs, outlines, ideation, and repurposing
✅ Create multi-format content, overseeing and contributing to blogs, guides, bespoke thought leadership content, videos, webinars, and more
✅ Balance growth and engagement, delivering content that brings in new leads and deepens relevance for Ably's ICPs at every stage of the funnel
✅ Optimize for search-human and machine, maintaining strong SEO fundamentals and implementing GEO to stay ahead
✅ Track what matters, measuring traffic, engagement, conversion, and ICP alignment, and adjusting based on what works
✅ Keep evolving, testing new formats, collaborating with internal experts, and bringing fresh thinking to how Ably builds and ships content
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and performance analysis to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Extensive experience in B2B content marketing (minimum of 2 years leading content or strategy initiatives)
Required Skills:
- Proven ability to grow organic traffic and leads through smart SEO content
- Experience creating for both technical and business audiences
- Strong editorial judgment and content production know-how
- Fluency in using AI tools like ChatGPT/Claude/Gemini to assist and scale content workflows
Preferred Skills:
- Experience with developer-focused content and technical product marketing
- Familiarity with SEO and content tools (e.g., GA4, Ahrefs, Semrush, ContentKing)
- Understanding of GEO, SGE, and emerging trends in search visibility
- Experience producing or overseeing video, webinar, or interactive content
- Managed freelancers or small teams
ASSUMPTION: Candidates should have a strong foundation in content marketing, SEO, and AI tools to excel in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Equity
- Enhanced holiday allowance
- Enhanced parental leave package
- Home workstation budget
- Personal learning and development budget
- Private healthcare
- Medical cash plan
- Mental wellbeing coaching
- Monthly wellbeing budget
- Life assurance
- Income protection
- Access to Tech & Cycle to Work schemes
- Weekly snack allowance
- Fully-paid one-month sabbatical after five years
Working Hours: Full-time (40 hours per week, flexible work environment)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Ably operates in the technology industry, focusing on realtime experience platforms, WebSockets, and messaging services.
Company Size: Ably has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ably was founded in 2016, with a mission to power realtime experiences at scale.
Company Description:
- Ably is the definitive realtime experience platform, powering more WebSocket connections than any other pub/sub platform, serving over a billion devices monthly.
- Businesses like HubSpot, NASCAR, and Webflow trust Ably to power their critical applications reliably, securely, and at serious scale.
- Ably's products place composable realtime in the hands of developers, enabling the creation of a host of live experiences.
Company Specialties:
- Realtime
- WebSockets
- Push
- Real-time
- Messaging
- PaaS
- Cloud Infrastructure
- and pub/sub messaging
Company Website: ably.com
ASSUMPTION: Ably is a well-established company in the realtime technology space, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in content marketing.
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is remote-friendly, with a flexible work environment and one in-person team gathering per month in London.
Growth Opportunities:
- As Ably continues to grow, there may be opportunities for the Content Marketing Manager to expand their team or take on additional responsibilities.
- With a strong performance, the candidate may have the opportunity to progress into a senior or management role within the marketing department.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Ably has a remote-first work environment with an office hub in London.
Office Location(s): 21-33 Great Eastern Street, London, England EC1V 9DD, GB
Geographic Context:
- London is a major global hub for technology and innovation, providing ample opportunities for networking and collaboration.
- The remote-friendly work environment allows for a better work-life balance and the ability to work from anywhere.
- The UK has a thriving tech industry, with a strong focus on realtime technologies.
Work Schedule: Full-time (40 hours per week), with flexible hours and one in-person team gathering per month.
ASSUMPTION: The remote-friendly work environment and flexible hours provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team and/or other stakeholders
- Decision and offer
Key Assessment Areas:
- Content strategy and planning
- SEO and AI optimization skills
- Creativity and versatility in content creation
- Collaboration and communication skills
- Alignment with Ably's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, SEO skills, and familiarity with AI tools.
- Provide examples of your previous work, demonstrating your ability to create engaging content for both technical and business audiences.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability.
ATS Keywords: Content Marketing, SEO, AI Tools, B2B Marketing, Technical Writing, Lead Generation, Content Strategy, Editorial Judgment, Video Production, Webinars, Analytics, Collaboration, Content Distribution, Audience Engagement, Workflow Automation, Trend Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, content creation skills, and cultural fit with Ably's values and work environment.
🛠️ Tools & Technologies
- AI tools: ChatGPT, Claude, Gemini
- SEO tools: GA4, Ahrefs, Semrush, ContentKing
- Content creation tools: Google Docs, WordPress, video editing software
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The candidate should be comfortable using AI tools, SEO tools, and content creation platforms to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Put developers first
- Be reliable
- Move fast, break things, and learn
- Be inclusive
- Be transparent
Work Style:
- Remote-friendly and flexible work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and improvement
Self-Assessment Questions:
- Do you align with Ably's core values, particularly "put developers first" and "be inclusive"?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a fast-paced, innovative environment where you can learn and adapt quickly?
ASSUMPTION: Candidates who align with Ably's values and work style will be more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing multiple content formats and distribution channels may require strong organizational skills and attention to detail.
- Balancing lead generation with mid-funnel engagement may present unique challenges in prioritizing and optimizing content.
- Working with AI tools may require a learning curve and adaptation to new workflows and processes.
- Collaborating with cross-functional teams may require strong communication and project management skills.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a stronger emphasis on SEO and AI optimization, as well as balancing lead generation with mid-funnel engagement.
- In the tech industry, content marketing roles often require a strong understanding of technical concepts and the ability to create content for both technical and business audiences.
- Career progression in content marketing may involve moving into senior or management roles, focusing on strategy, team leadership, or specialized content areas.
ASSUMPTION: This role offers unique opportunities and challenges compared to other content marketing positions, requiring a strategic and adaptable approach.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blogs, videos, webinars, and other supporting materials
- Creating a series of technical guides or tutorials to educate developers on Ably's platform and its use cases
- Producing a thought leadership report or whitepaper on realtime technologies and their applications in various industries
ASSUMPTION: These sample projects demonstrate the range of content marketing initiatives the Content Marketing Manager may undertake to drive results and engage audiences.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how this role fits into it?
- How does Ably measure the success of its content marketing efforts, and what KPIs are most important?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Ably support the professional development and growth of its content marketing team members?
- What is the team's approach to collaboration and cross-functional work, and how can this role contribute to that dynamic?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company's priorities, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience, SEO skills, and familiarity with AI tools
- Prepare examples of your previous work, demonstrating your ability to create engaging content for both technical and business audiences
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
