📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Unique IQ Ltd
🔹 Location: Sambourne, Redditch, West Midlands, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies to support brand, SEO, lead generation, and customer engagement goals
- Planning, producing, and distributing high-quality content across multiple channels
- Collaborating with internal teams and external partners to maximize reach and impact
- Optimizing content for SEO and conversion, supported by keyword research and analytics
- Repurposing content into multiple formats and channels
ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation, with a focus on driving results through data-informed decisions.
📋 Key Responsibilities
✅ Own and execute the content strategy to support brand, SEO, lead generation, and customer engagement goals
✅ Plan and produce a pipeline of high-quality content: blogs, guides, whitepapers, videos, case studies, emails, web copy, and social media
✅ Collaborate with internal teams (Sales, Customer Success, Product) and external partners (PR, SEO, video) to maximize reach and impact
✅ Manage the content calendar and campaign timelines
✅ Optimize content for SEO and conversion, supported by keyword research and analytics
✅ Repurpose content into multiple formats and channels
✅ Track performance, report on KPIs, and continuously improve based on data
✅ Champion the tone of voice and brand storytelling across all communications
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: Proven experience (2-5 years) in B2B content marketing, ideally within SaaS or tech
Required Skills:
- Excellent writing, editing, and storytelling skills
- Comfortable working with data to inform decisions
- Familiarity with tools like HubSpot, WordPress, Google Analytics, and SEO platforms
- Highly organized, self-driven, and results-focused
- Passionate about making a difference, ideally with an interest in health, care, or social impact sectors
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the care or health tech industry
- Multilingual skills
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level content marketing role in the UK)
Benefits:
- 25 days holiday + bank holidays
- Paid day off for your birthday
- Employee wellbeing and rewards platform
- Company pension
- Ongoing learning, development, and progression opportunities
Working Hours: Full-time (Hybrid: 2-3 days on-site, 2-3 days remote)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content marketing role in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Care Tech)
Company Size: Small (11-50 employees) - A close-knit team where your ideas will have impact and your results will get noticed.
Founded: 2003 - Unique IQ has over two decades of experience in the care tech industry.
Company Description:
- Unique IQ is on the brink of something big, entering a new phase of ambitious growth fueled by innovation, new product launches, and expanding demand for smarter, more connected care.
- Their software is purpose-built for home care providers, helping teams work smarter, stay compliant, and focus on delivering outstanding, person-centered care.
- They support care organizations across the UK with innovative, reliable, and easy-to-use tools, backed by a team that genuinely understands the challenges and impact of care.
Company Specialties:
- Remote workforce management
- Care planning
- Electronic call monitoring
- Software services
- Mobile app
- Contract cleaning
- Home care software
- Care management solutions
- Digital rostering & scheduling
- Mobile carer app
- Visit logging and verification
- Digital care planning
- Real-time workforce management
- Outcome-based care delivery
- Client and family communication tools
- Medication & task management
- Audit and reporting tools
- Person-centered technology
Company Website: http://www.uniqueiq.co.uk
ASSUMPTION: Unique IQ's focus on care tech and their commitment to making a difference in the care sector sets them apart in the software development industry.
📊 Role Analysis
Career Level: Mid-level - This role offers the opportunity to shape the content strategy and make a significant impact on the company's growth.
Reporting Structure: This role reports directly to the Marketing Director and works closely with internal teams and external partners.
Work Arrangement: Hybrid - 2-3 days on-site, 2-3 days remote. This arrangement offers flexibility and the opportunity to collaborate with the team in person while also enjoying remote work.
Growth Opportunities:
- As the company grows, there may be opportunities to take on more responsibility and move into a leadership role.
- The role offers the chance to shape the content strategy and make a significant impact on the company's success.
- Unique IQ values employee development and offers ongoing learning, development, and progression opportunities.
ASSUMPTION: This role offers significant growth potential as the company continues to expand and enter new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee wellbeing.
Office Location(s): Sambourne, Redditch, West Midlands, United Kingdom
Geographic Context:
- The office is located in the West Midlands, with easy access to major transportation links.
- The region offers a mix of urban and rural environments, with plenty of opportunities for outdoor activities and cultural experiences.
- The office is situated in a business park with other tech and software companies, fostering a collaborative and innovative work environment.
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the opportunity to work from home 2-3 days per week.
ASSUMPTION: The office environment is designed to support collaboration, creativity, and employee wellbeing, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Marketing Director and a member of the marketing team
- Final interview with the CEO or another senior member of the leadership team
Key Assessment Areas:
- Writing and editing skills
- Strategic thinking and content planning
- Data analysis and interpretation
- Collaboration and teamwork
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your writing and content creation work, demonstrating your ability to create engaging, insight-driven content.
- Showcase your understanding of the care tech industry and Unique IQ's mission and values.
ATS Keywords: Content Marketing, B2B, SaaS, SEO, Lead Generation, Customer Engagement, Writing, Editing, Storytelling, Data Analysis, HubSpot, WordPress, Google Analytics, SEO Platforms, Organization, Self-Driven, Results-Focused, Health Sector, Social Impact
ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- WordPress
- Google Analytics
- SEO platforms (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello)
- Video editing and creation tools (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: Familiarity with these tools is preferred, but training and support will be provided to help you succeed in the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Honesty
- Commitment
- Passion
- Teamwork
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Committed to making a difference in the care sector
Self-Assessment Questions:
- Do you share Unique IQ's commitment to making a difference in the care sector?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a role that requires both strategic thinking and hands-on content creation?
ASSUMPTION: Unique IQ values a strong cultural fit and looks for candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- The role requires a balance of strategic thinking and hands-on content creation, which can be challenging at times.
- The care tech industry is constantly evolving, requiring the content marketing manager to stay up-to-date with the latest trends and best practices.
- The role involves working with multiple teams and external partners, requiring strong collaboration and communication skills.
- The office is located in the West Midlands, which may require relocation for some candidates.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other content marketing manager positions in the SaaS industry but focuses specifically on the care tech sector.
- The role offers a unique opportunity to make a difference in the care sector through engaging, insight-driven content.
- Career progression in this role may involve moving into a leadership position or specializing in a specific area of content marketing.
ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on content creation, and the opportunity to make a difference in the care sector.
📝 Sample Projects
- Developing and executing a content strategy to support a new product launch in the care tech industry
- Creating a series of blog posts and whitepapers that establish Unique IQ as a thought leader in the care tech space
- Producing a video series that showcases the benefits of Unique IQ's software for care providers and care recipients
ASSUMPTION: These sample projects demonstrate the range of content marketing activities required for this role and the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the next 1-3 years, and how this role fits into those plans?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and maximize impact?
- What are the biggest challenges facing the care tech industry, and how does Unique IQ plan to address them through content marketing?
- How does the company support employee development and growth opportunities?
- What is the work-life balance like at Unique IQ, and how does the company support employees in achieving a healthy work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the industry, and demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your writing and content creation work.
- Prepare for the interview by researching the care tech industry, Unique IQ's mission and values, and the specific challenges and opportunities facing the company.
- If you are selected for the final interview, be prepared to present a content marketing plan or strategy that demonstrates your understanding of the role and the company's goals.
- Follow up with the hiring manager within 24 hours of the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
