📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Syndio
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Creating clear, compelling content across all formats to engage customers and clarify Syndio's unique value.
- Collaborating with various teams to guide the buyer journey and lead integrated marketing campaigns.
- Partnering with internal subject matter experts to turn trends and market signals into standout content.
- Using data to guide content strategy and track performance.
- Experimenting with AI tools to accelerate research, ideation, and content creation.
ASSUMPTION: This role requires a strong writer with editorial judgment, creativity, and a passion for experimenting with AI tools. The ideal candidate should also be data-driven, organized, and comfortable working cross-functionally.
📋 Key Responsibilities
✅ Develop deep empathy for buyers and stakeholders to understand their fears, hopes, and opportunities, and use this knowledge to educate and influence them throughout their journey.
✅ Create content that meets prospects where they are, from first click to closed-won — tailored by channel, persona, and intent.
✅ Partner with analytics, demand gen, sales, and product teams to test messaging and experiment with new content types.
✅ Work with colleagues across teams and levels to connect dots across functions and deliver high-impact content.
✅ Handle ambiguity, have a bias for action, and have experience in startups or know you’re wired for the pace and energy of one.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be adaptable and proactive, ready to pivot, test, and evolve with changing needs of the team, business, and customers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content marketing, editorial, or a related role
Required Skills:
- Strong writing skills with the ability to adapt voice and tone across formats and audiences
- Curiosity and creativity, with a passion for experimenting with AI tools
- Data-aware and driven by results, able to use performance insights to refine content strategy and execution
- Organized, collaborative, and comfortable working cross-functionally
- Adaptable and proactive, ready to pivot, test, and evolve with changing needs of the team, business, and customers
Preferred Skills:
- B2B content marketing/editorial background
- Strong portfolio of full-funnel and thought leadership content
- Experience contributing to integrated campaigns
ASSUMPTION: While the preferred skills are not required, they would be beneficial for a candidate looking to excel in this role.
💰 Compensation & Benefits
Salary Range: $99,000 - $115,000 USD per year (targeted, final offer amounts determined by factors such as experience and expertise)
Benefits:
- Competitive compensation
- Syndio equity
- Flexible vacation policy
- Paid parental leave
- Medical, dental, and vision coverage (90% of employee premiums, 50% for dependents)
- Life insurance and disability coverage (fully covered)
- 401(k) plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is targeted and may vary based on factors such as experience and expertise. The benefits listed are subject to change and may be updated based on company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Syndio is a Series C technology company leveraging advanced technology and responsible AI to accelerate decision-making, streamline compliance, and democratize insights for consistent, equitable compensation practices at scale.
Company Size: Syndio has 51-200 employees, which means the company is in its growth stage and offers opportunities for career growth and impact.
Founded: Syndio was founded in 2016 and has since grown to partner with many of the world’s most recognized and respected enterprises, helping them implement leading-edge compensation solutions with expert guidance.
Company Description:
- Syndio is the industry pioneer in global pay transparency solutions, helping organizations achieve pay equity, streamline reporting, and make smart pay decisions at scale.
- The company empowers companies to stay on top of compulsory requirements, develop custom strategies, and deliver results faster and more cost effectively.
- Syndio's customers include over 300 companies, including 30% of Fortune’s Most Admired Companies.
Company Specialties:
- HR Analytics
- Pay Analytics
- Equity Tech
- Pay Equity
- Compensation Software
Company Website: syndio.com
ASSUMPTION: Syndio's focus on pay transparency and equity makes it an attractive option for candidates interested in making a social impact through their work.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in content marketing, editorial, or a related role.
Reporting Structure: The Content Marketing Manager will report directly to the VP of Marketing and work closely with various teams, including analytics, demand gen, sales, and product.
Work Arrangement: This role is remote and can be performed solely from home. Syndio has a fully remote model.
Growth Opportunities:
- Within 1 month, the Content Marketing Manager will complete onboarding, get familiar with Syndio’s platform and priorities, and connect with key stakeholders across marketing and other functions.
- Within 3 months, the Content Marketing Manager will lead the development of Syndio’s monthly newsletter, take ownership of campaign content, start supporting SEO/GEO initiatives, and introduce new ideas for content format. They will also be actively learning AI tools to enhance content workflows across the team.
- Within 6 months, the Content Marketing Manager will lead key content initiatives, manage the content and campaign calendar, and track performance of content on pipeline and customer engagement. They will also actively experiment with AI to improve content creation and workflows.
ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be proactive and ready to take on new challenges as they arise.
🌍 Location & Work Environment
Office Type: Remote (fully remote model)
Office Location(s): United States
Geographic Context:
- The United States is the primary location for this role, offering a wide range of opportunities for collaboration and connection with colleagues across the country.
- The fully remote model allows for flexibility and work-life balance, as employees can work from anywhere within the United States.
- The United States is home to many of Syndio's customers, providing opportunities for in-person meetings and events as needed.
Work Schedule: Full-time (40 hours per week) with flexible hours and a flexible vacation policy
ASSUMPTION: The fully remote model and flexible work schedule make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Recruiter Screen - 25 minutes
- Hiring Manager - 30 minutes
- Loop - 1.5 hours consisting of three 30-minute video calls with departmental peers and cross-functional team members
- Document Submission + Follow-up with Hiring Manager - 45 minutes
- Final Interview with VP of Marketing - 30 minutes
Key Assessment Areas:
- Writing and editorial skills
- Creativity and adaptability
- Data-driven mindset
- Collaboration and communication skills
- Alignment with Syndio's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your writing samples and relevant experience.
- Prepare for behavioral and situational interview questions that focus on your writing process, collaboration skills, and ability to work with AI tools.
- Be ready to discuss your portfolio of full-funnel and thought leadership content, as well as any experience contributing to integrated campaigns.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
ATS Keywords: Content Marketing, Writing, AI Tools, Collaboration, SEO, Campaign Management, Editorial Judgment, Adaptability, Creativity, Critical Thinking, Performance Tracking, Communication, Project Management, Strategic Thinking, Customer Engagement
ASSUMPTION: The interview process for this role is designed to assess the candidate's writing and editorial skills, creativity, adaptability, data-driven mindset, collaboration and communication skills, and alignment with Syndio's mission and values.
🛠️ Tools & Technologies
- AI tools for research, ideation, and content creation
- Content management systems (CMS)
- Search engine optimization (SEO) tools
- Project management tools
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Candor: Syndio values open, honest, and respectful communication among team members.
- Curiosity: Syndio encourages employees to ask questions, explore new ideas, and continuously learn and improve.
- Community: Syndio fosters a collaborative and inclusive work environment where employees feel valued and connected to the company's mission.
Work Style:
- Syndio's work style is fast-paced and dynamic, with a focus on innovation, bold thinking, and continuous improvement.
- The company values clarity, collaboration, and a bias for action.
- Syndio's work style is well-suited to candidates who thrive in a startup environment and are comfortable handling ambiguity.
Self-Assessment Questions:
- Do you share Syndio's values of candor, curiosity, and community?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on innovation and continuous improvement?
- Do you thrive in a startup environment and handle ambiguity well?
ASSUMPTION: The self-assessment questions listed above are designed to help candidates evaluate their fit with Syndio's company culture and work style.
⚠️ Potential Challenges
- The Content Marketing Manager role requires a strong writer with editorial judgment, creativity, and a passion for experimenting with AI tools. Candidates who lack these skills may struggle to excel in this role.
- The role requires a data-driven mindset and the ability to track performance, SEO impact, and pipeline contribution. Candidates who are not comfortable working with data may face challenges in this area.
- The fully remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with remote work distractions.
- The fast-paced, dynamic work style may be overwhelming for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: The potential challenges listed above are not insurmountable, and the ideal candidate should be proactive and ready to take on new challenges as they arise.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a greater emphasis on AI tools and data-driven decision-making.
- Syndio's focus on pay transparency and equity sets it apart from other companies in the software development industry.
- This role offers opportunities for career growth and impact in a company that is still in its growth stage.
ASSUMPTION: The comparison points listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be proactive and ready to take on new challenges as they arise.
📝 Sample Projects
- Developing Syndio's monthly newsletter, including research, writing, and design
- Creating campaign content that meets prospects where they are, from first click to closed-won
- Supporting SEO/GEO initiatives to improve Syndio's online visibility and reach
ASSUMPTION: The sample projects listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be proactive and ready to take on new challenges as they arise.
❓ Key Questions to Ask During Interview
- How does Syndio support the professional development and growth of its content marketing team members?
- What are the key priorities for the Content Marketing Manager role in the first 30, 60, and 90 days?
- How does Syndio measure the success of its content marketing efforts, and how can the Content Marketing Manager contribute to improving these metrics?
- What are the biggest challenges facing the content marketing team currently, and how can the Content Marketing Manager help address them?
- How does Syndio foster a collaborative and inclusive work environment, and what opportunities are there for the Content Marketing Manager to contribute to this culture?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing samples and relevant experience
- Prepare for behavioral and situational interview questions that focus on your writing process, collaboration skills, and ability to work with AI tools
- Be ready to discuss your portfolio of full-funnel and thought leadership content, as well as any experience contributing to integrated campaigns
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
