📌 Core Information
🔹 Job Title: Content Marketing Manager, Middle East, Africa & Turkey
🔹 Company: Kantar, Insights Division
🔹 Location: Bryanston, Johannesburg, or Foreshore, Cape Town, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and managing content for Kantar's digital platforms
- Developing and implementing social media strategies
- Analyzing web and social media analytics to measure content effectiveness
- Acting as a brand champion for local and global marketing campaigns
- Crafting thought leadership articles and contributing to internal communications
ASSUMPTION: This role requires a strong understanding of digital marketing and content creation, as well as the ability to work collaboratively with cross-functional teams.
📋 Key Responsibilities
✅ Plan, create, and manage content for Kantar's digital platforms, including websites, social media, thought leadership, local campaigns, and email campaigns
✅ Develop and implement social media strategies to enhance brand visibility and engagement, and manage the platforms
✅ Monitor and analyze web and social media analytics to measure the effectiveness of content and campaigns
✅ Act as a brand champion for local and global marketing campaigns, ensuring consistency in tone, voice, and visual appeal
✅ Craft, edit, and refine thought leadership articles, cover client events, and contribute to internal communications
✅ Brainstorm and implement new marketing ideas to localize global Kantar campaigns
✅ Proofread major presentations and communications for consistency and accuracy
ASSUMPION: The role may require occasional travel to attend client events or meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in content marketing, digital marketing, or a similar role
Required Skills:
- Excellent writing, editing, and proofreading skills
- Strong understanding of social media platforms and analytics tools
- Ability to work collaboratively with cross-functional teams
- Strong project management skills and attention to detail
Preferred Skills:
- Fluency in additional languages
- Experience working in the Middle East, Africa, or Turkey
ASSUMPTION: Candidates with experience in market research or insights would be an asset in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically R 450,000 - R 600,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards for a Content Marketing Manager role in South Africa.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Flexible working hours
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM, with a 30-minute lunch break. Flexible working hours may be available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Kantar is a leading data, insights, and consulting company, specializing in market research and consumer behavior. They operate in over 90 markets worldwide.
Company Size: Kantar has over 10,000 employees globally, making it a large organization with significant resources and opportunities for career growth.
Founded: Kantar was founded in 1993 and has since grown to become a global leader in its industry.
Company Description:
- Kantar helps clients understand people and inspire growth through data-driven insights and strategic consulting
- The company combines expertise in human understanding with advanced technologies to deliver innovative solutions
- Kantar's clients include many of the world's leading brands and organizations
Company Specialties:
- Market research and consumer behavior
- Data analytics and insights
- Consulting and strategy development
- Brand tracking and customer experience
Company Website: www.kantar.com
ASSUMPTION: Kantar's large size and global presence offer numerous opportunities for career advancement and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing for the Middle East, Africa, and Turkey region.
Work Arrangement: This is an on-site role, with the option to work from either the Bryanston, Johannesburg, or Foreshore, Cape Town office.
Growth Opportunities:
- Progression to a senior marketing role within Kantar
- Expansion into other regions or global marketing roles
- Transition into a consulting or strategic role within the company
ASSUMPTION: Given Kantar's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Kantar's offices are modern, professional environments with collaborative workspaces and state-of-the-art facilities.
Office Location(s): Bryanston, Johannesburg, and Foreshore, Cape Town, South Africa
Geographic Context:
- Johannesburg is the largest city in South Africa, with a vibrant business hub and numerous cultural attractions
- Cape Town is the legislative capital of South Africa, known for its natural beauty, historic sites, and cultural diversity
- Both cities offer a high standard of living, with excellent amenities and infrastructure
Work Schedule: The work schedule is Monday - Friday, 8:30 AM - 5:30 PM, with a 30-minute lunch break. Flexible working hours may be available.
ASSUMPTION: The location of this role offers a unique blend of urban convenience and natural beauty, with a diverse cultural scene and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews, potentially including a presentation or case study
- Background check and offer
Key Assessment Areas:
- Writing and editing skills
- Understanding of social media platforms and analytics tools
- Project management skills and attention to detail
- Cultural fit and alignment with Kantar's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Kantar's business and the specific requirements of the role
- Showcase your creativity and strategic thinking through relevant examples or a portfolio
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Content development, social media, analytics, brand champion, thought leadership, campaign localization, proofreading, editing, project management, collaboration, digital marketing, communication, creativity, attention to detail
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring timeline.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
- Analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Insightful: We apply our unique thinking to inspire new ideas and challenge conventional wisdom
- Inclusive: We celebrate diversity in our people and our thinking
- Courageous: We have the courage to embrace change, take risks, and live our values
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Agile: We adapt quickly to change and embrace new challenges
- Innovative: We continuously seek new ways to improve our work and our impact
Self-Assessment Questions:
- How do you embody Kantar's values in your daily work?
- Describe a time when you had to adapt quickly to a significant change or challenge?
- How do you approach collaboration and teamwork, particularly with diverse teams?
ASSUMPTION: Kantar values a diverse and inclusive work environment, where employees feel empowered to bring their unique perspectives to the table.
⚠️ Potential Challenges
- The role may require occasional travel, which could be challenging for those with family or personal commitments
- The fast-paced nature of the role may require long hours or tight deadlines during peak periods
- The role may involve working with multiple stakeholders, which could be complex or challenging at times
- The competitive nature of the market research industry may present challenges in maintaining a strong market position
ASSUMPTION: These challenges can be mitigated through effective time management, strong communication skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses on the Middle East, Africa, and Turkey regions, offering unique cultural and linguistic challenges and opportunities
- Compared to other market research firms, Kantar's global presence and extensive resources provide a broader range of career development opportunities
- This role offers a blend of strategic thinking and tactical execution, making it an attractive fit for candidates with a mix of skills and experience
ASSUMPTION: The unique regional focus and global scale of this role make it a distinctive opportunity within the market research and content marketing industries.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness in the Middle East
- Creating thought leadership articles on emerging trends in African consumer behavior
- Localizing global Kantar campaigns for the Turkish market, ensuring cultural relevance and resonance
ASSUMPTION: These sample projects demonstrate the regional focus and strategic nature of the role, as well as the need for strong cultural understanding and adaptability.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Middle East, Africa, and Turkey regions?
- What are the key priorities for the first 90 days in this role?
- How does Kantar support the professional development and growth of its employees?
- What are the key challenges facing the market research industry in the Middle East, Africa, and Turkey, and how does this role address them?
- How does Kantar foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, demonstrating your creativity and strategic thinking
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
