Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Sourgum

🔹 Location: Jersey City, New Jersey, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy aligned to demand gen goals
• Producing various content types to support product launches and sales initiatives
• Shaping the brand voice and driving organic growth through SEO efforts
• Collaborating with cross-functional teams and managing multiple projects
• Operating autonomously in a fast-paced, startup environment

ASSUMPTION: This role requires a high level of self-motivation and adaptability, as the content marketing function is still being established at Sourgum.

📋 Key Responsibilities

✅ Own Content Strategy & Execution: Develop and execute a content strategy aligned to demand gen goals—producing blog posts, case studies, email nurture sequences, landing pages, whitepapers, and more.

✅ Build and Manage Campaign Content: Support product launches, sales initiatives, and go-to-market efforts by crafting content that drives awareness, engagement, and conversions.

✅ Shape Brand Voice: Help define and evolve our tone, messaging, and positioning to better connect with technical B2B buyers.

✅ Drive Organic Growth: Manage SEO efforts, optimize existing content, and collaborate with growth and product teams to increase visibility and site performance.

✅ Create Sales Enablement Assets: Develop materials that help sales convert, including one-pagers, presentation decks, and customer-facing collateral.

✅ Analyze & Iterate: Use performance data to measure content effectiveness, report on KPIs, and iterate content strategy based on what works.

✅ Be a Content Swiss Army Knife: Whether it’s drafting a founder op-ed, designing a one-pager, or helping out with event prep—you’re ready to pitch in wherever content is needed.

ASSUMPTION: This role may involve occasional tasks outside of typical content marketing responsibilities, as needed to support the growing company.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience).

Experience: 3-5+ years of B2B content marketing experience, ideally within SaaS or a tech-forward company.

Required Skills:

• Excellent writing and editing skills with the ability to translate complex topics into clear, engaging content
• Proven ability to manage multiple projects and content formats simultaneously
• Strong understanding of SEO best practices and marketing analytics
• Familiarity with tools like HubSpot, GA4, Webflow, Canva, and project management platforms
• A self-starter attitude with comfort navigating ambiguity and shifting priorities
• Collaborative and resourceful - you know how to get things done with limited resources

Preferred Skills:

• Experience in an early-stage startup environment
• Exposure to Account-Based Marketing (ABM)
• Comfort working directly with founders, product teams, and sales
• Design skills or comfort editing visuals in Canva, Figma, or similar tools

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $105,000 per year. This range is based on industry standards for B2B content marketing roles in the New York City metropolitan area, where the cost of living is relatively high.

Benefits:

• Company stock options are part of your compensation package, giving you the opportunity to share in our company's success and build long-term financial growth.
• A positive and collaborative work environment with a focus on innovation and sustainability.
• Comprehensive benefits package including health insurance (medical, dental, vision), retirement plans (401K), and generous paid time off.
• Opportunities for professional development and career advancement within a growing company.

Working Hours: Full-time, typically 40 hours per week. However, the role may require occasional overtime to meet project deadlines or support company events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Sourgum operates in the waste and recycling industry, using technology to make waste removal simpler, smarter, and more cost-effective for businesses.

Company Size: As a fast-growing, venture-backed company, Sourgum is likely a mid-sized organization with a lean, agile structure.

Founded: The company was founded in 2022, making it a relatively new player in the industry.

Company Description:

• Sourgum is transforming the $100B+ waste and recycling industry through cutting-edge technology.
• The company's innovative haulsourcing platform powers high-quality waste and recycling services for businesses at significantly lower costs.
• Sourgum helps companies of all shapes and sizes streamline their operations while advancing sustainability efforts.

Company Specialties:

• Waste and recycling management technology
• Sustainability solutions for businesses
• Haulsourcing platform development

Company Website: https://www.sourgum.com/

ASSUMPTION: Sourgum's focus on innovation and sustainability suggests a company culture that values creativity, problem-solving, and a commitment to environmental responsibility.

📊 Role Analysis

Career Level: This role is an individual contributor position, reporting directly to the marketing leadership. It offers opportunities for growth as the company expands its marketing function.

Reporting Structure: The Content Marketing Manager will likely report to the Head of Marketing or a similar role, collaborating closely with cross-functional teams, including product, sales, and design.

Work Arrangement: This role is on-site, requiring the candidate to work from Sourgum's Jersey City office. However, there may be opportunities for flexible work arrangements as the company grows and evolves.

Growth Opportunities:

• As the first dedicated content marketer, this role offers the opportunity to build and shape the content marketing function at Sourgum.
• With the company's rapid growth, there may be opportunities for career advancement as the marketing team expands.
• Working closely with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations.

ASSUMPTION: Given Sourgum's fast-paced environment, the Content Marketing Manager may need to adapt to changing priorities and shifting responsibilities as the company grows and evolves.

🌍 Location & Work Environment

Office Type: Sourgum's office is located in Jersey City, New Jersey, offering a urban work environment with easy access to public transportation and various amenities.

Office Location(s): 222 Newark Avenue, Jersey City, NJ 07302, United States

Geographic Context:

• Jersey City is the second-most populous city in New Jersey, located across the Hudson River from New York City.
• The city offers a diverse cultural scene, vibrant neighborhoods, and a mix of urban and suburban living options.
• Jersey City's proximity to New York City provides easy access to numerous entertainment, dining, and professional opportunities.

Work Schedule: The work schedule is typically Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require occasional flexibility to support project deadlines or company events.

ASSUMPTION: While not explicitly stated, the work environment at Sourgum is likely collaborative, innovative, and fast-paced, reflecting the company's startup culture and focus on growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO best practices and marketing analytics
• Ability to manage multiple projects and content formats
• Collaboration and communication skills
• Alignment with Sourgum's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills.
• Provide examples of your writing and editing work, demonstrating your ability to translate complex topics into clear, engaging content.
• Demonstrate your understanding of SEO best practices and marketing analytics by discussing specific strategies or campaigns you've implemented in the past.
• Showcase your ability to manage multiple projects and content formats by describing your experience with project management tools or platforms.
• Prepare questions to ask the interviewer about the company's culture, growth plans, or the specific challenges facing the content marketing function.

ATS Keywords: Content strategy, demand gen, SEO, B2B marketing, writing, editing, project management, collaboration, brand voice, sales enablement, campaign management, startup culture, resourcefulness, design skills

ASSUMPTION: As a fast-growing startup, Sourgum's interview process may be more flexible and adaptable than larger, more established organizations.

🛠️ Tools & Technologies

• HubSpot (for marketing automation and CRM)
• GA4 (for web analytics)
• Webflow (for website design and development)
• Canva (for graphic design)
• Project management platforms (e.g., Asana, Trello, or Jira)

ASSUMPTION: The Content Marketing Manager may be expected to learn and utilize additional tools as needed to support the company's growth and evolving marketing strategy.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Sourgum values creativity and continuous improvement in all aspects of its business.
• Sustainability: The company is committed to advancing sustainability efforts through its waste and recycling management technology.
• Collaboration: Sourgum fosters a collaborative work environment, encouraging cross-functional teamwork and open communication.

Work Style:

• Autonomous: The Content Marketing Manager will be expected to work independently and manage their own projects and priorities.
• Adaptable: Given the fast-paced startup environment, the role may require flexibility and the ability to adapt to changing priorities.
• Resourceful: The Content Marketing Manager should be comfortable working with limited resources and finding creative solutions to challenges.

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment, where priorities and responsibilities may shift frequently?
• Are you comfortable managing multiple projects and content formats simultaneously, often with tight deadlines?
• Do you have a strong understanding of SEO best practices and marketing analytics, and are you eager to apply this knowledge to drive organic growth?
• Are you excited about the opportunity to shape the brand voice and messaging for a growing, innovative company in the waste and recycling industry?

ASSUMPTION: Sourgum's company culture is likely fast-paced, collaborative, and innovative, with a strong emphasis on sustainability and continuous improvement.

⚠️ Potential Challenges

• The Content Marketing Manager may face challenges balancing multiple projects and content formats, often with tight deadlines.
• As the first dedicated content marketer, the role may involve occasional tasks outside of typical content marketing responsibilities, as needed to support the growing company.
• The fast-paced startup environment may require adaptability and the ability to navigate shifting priorities and responsibilities.
• The role may require occasional overtime to meet project deadlines or support company events.

ASSUMPTION: Given Sourgum's focus on growth and innovation, the Content Marketing Manager may need to be comfortable with a certain level of ambiguity and adaptability in their role.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position requires a high level of self-motivation and adaptability, as the content marketing function is still being established at Sourgum.
• While the role is focused on B2B content marketing, the company's unique position in the waste and recycling industry may present unique challenges and opportunities.
• As a fast-growing startup, Sourgum offers opportunities for career advancement and professional development as the company expands its marketing function.

ASSUMPTION: This role may be more suited to candidates with experience in early-stage startups or those seeking to gain experience in a fast-paced, innovative environment.

📝 Sample Projects

• Developing a comprehensive content strategy to support Sourgum's go-to-market efforts for a new product launch
• Creating a series of blog posts and whitepapers that establish Sourgum's thought leadership in the waste and recycling industry
• Designing and implementing a SEO optimization plan to improve organic traffic and drive qualified pipeline
• Collaborating with the sales team to create sales enablement assets, such as one-pagers and presentation decks, that support the sales process

ASSUMPTION: The Content Marketing Manager may be involved in a wide range of projects, from strategic planning and execution to tactical implementation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how the marketing team fits into these plans?
• How does the Content Marketing Manager role fit into the overall marketing strategy, and what are the key priorities for the first 30, 60, and 90 days in the role?
• What are the biggest challenges facing the content marketing function at Sourgum, and how can the Content Marketing Manager help address these challenges?
• How does Sourgum support the professional development and career advancement of its employees, particularly in the marketing function?
• What is the company's approach to work-life balance, and how does this apply to the Content Marketing Manager role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, with a focus on writing and editing, SEO, and project management.
• Prepare examples of your writing and editing work, demonstrating your ability to translate complex topics into clear, engaging content.
• Demonstrate your understanding of SEO best practices and marketing analytics by discussing specific strategies or campaigns you've implemented in the past.
• Showcase your ability to manage multiple projects and content formats by describing your experience with project management tools or platforms.
• Prepare questions to ask the interviewer about the company's culture, growth plans, or the specific challenges facing the content marketing function.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.