SEO Manager (m/f/x) in Köln

📌 Core Information

🔹 Job Title: SEO Manager (m/f/x) in Köln

🔹 Company: konfetti GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive SEO strategy to enhance organic visibility and reach of konfetti
• Collaborating with engineering and product development teams to integrate SEO requirements into product roadmaps
• Optimizing technical SEO aspects such as crawlability, pagespeed, indexing, structured data, and internal linking
• Monitoring and reporting central KPIs and building efficient internal SEO processes

ASSUMPTION: This role requires a strong understanding of both on-page and off-page SEO, as well as technical SEO aspects. The ideal candidate will have experience working with SEO tools and be comfortable collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Developing and implementing a whole SEO strategy to increase organic visibility and reach of konfetti

✅ Building and continuously optimizing LLM SEO strategies, especially for AI-generated content and semantic search coverage

✅ Being responsible for all technical SEO aspects, such as crawlability, pagespeed, indexing, structured data, and internal linking, in close coordination with the engineering team

✅ Working closely with the product development team to integrate SEO requirements into product and feature roadmaps

✅ Conducting technical SEO audits using tools like Screaming Frog, Sistrix, Ahrefs, Google Search Console, and PageSpeed Insights, and deriving specific action recommendations

✅ Optimizing existing pages and contributing to new content and landing page formats in close collaboration with the content team

✅ Monitoring and reporting central KPIs and establishing efficient internal SEO processes and guidelines for sustainable performance improvement

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 2 years of experience in SEO (on-page, off-page, and technical SEO)

Required Skills:

• Strong technical understanding of website architecture, crawling, indexing, structured data, and pagespeed
• Proficient in using common SEO tools such as Screaming Frog, Search Console, Sistrix, and Ahrefs
• Deep interest in AI and LLMs, and their impact on search behavior and content strategies
• Product-focused mindset: enjoys working cross-functionally with product, engineering, and content teams
• Analytical and structured approach to work, with high self-motivation and responsibility

Preferred Skills:

• Experience in leading or managing a team
• Fluency in German and English

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of the German market and be able to work effectively in a bilingual environment.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is €55,000 - €70,000 per year. This range takes into account the company's early-stage status and the candidate's expected level of experience.

Benefits:

• Attractive base salary plus performance-based compensation
• Employee shares in konfetti
• 50% konfetti employee discount on all courses and experiences
• 25 days of base vacation plus half-day off on Christmas Eve and New Year's Eve, plus one additional vacation day per year of employment (capped at 30 days)
• Discounted membership at Urban Sports Club
• Structured onboarding program with a personal buddy
• Responsibility and direct feedback from day one
• Flat hierarchies and short decision-making paths
• Independent projects and creative freedom for ideas
• The best team events

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in similar companies. The final salary offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet. konfetti operates in the market for local classes, workshops, and events, focusing on digitizing a predominantly technology-free industry.

Company Size: 11-50 employees. As a growing startup, konfetti offers a dynamic and agile work environment with ample opportunities for growth and impact.

Founded: 2021. konfetti was founded with the mission to lead the way in digitizing the local workshops and classes industry and shaping a new way for local workshops and their customers to connect.

Company Description:

• konfetti is the go-to booking platform for local classes and activities, team building experiences, and gifts.
• The company leads the way by digitizing a predominantly technology-free industry and shaping a new way in which local workshops and their customers connect.
• konfetti is much more than an online booking platform, offering seamless booking software for its partners.

Company Specialties:

• Marketplace for local workshops and classes
• Events and team-building activities
• Software and platform for workshop management

Company Website: https://gokonfetti.com/de-de/?utm_source=linkedin&utm_medium=page&utm_campaign=page

ASSUMPTION: As a growing startup, konfetti values innovation, adaptability, and a strong work ethic. The company is likely to prioritize candidates who demonstrate these qualities and a passion for its mission.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity for candidates to take on significant responsibility and contribute to the company's growth and success.

Reporting Structure: The SEO Manager will report directly to the company's leadership team and work closely with cross-functional teams, including product, engineering, and content.

Work Arrangement: On-site, with a focus on collaboration and face-to-face interaction with team members and stakeholders.

Growth Opportunities:

• As the company grows, there may be opportunities for the SEO Manager to take on additional responsibilities or move into a leadership role.
• Working closely with cross-functional teams offers opportunities to learn and develop new skills.
• The dynamic and agile work environment at konfetti provides ample opportunities for professional growth and development.

ASSUMPTION: Given the company's growth trajectory, there is significant potential for career advancement and growth in this role.

🌍 Location & Work Environment

Office Type: konfetti's offices are designed to foster collaboration and creativity, with a focus on open communication and teamwork.

Office Location(s): Berlin and Cologne, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and a major cultural and economic hub in the Rhine-Ruhr metropolitan region.
• The city is known for its vibrant arts and culture scene, with numerous museums, galleries, and theaters.
• Cologne is also a major transportation hub, with excellent connections to other cities in Germany and Europe.

Work Schedule: Standard office hours, Monday to Friday, with flexibility for remote work as needed.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced startup environment, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment or case study
• On-site or video interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Technical SEO knowledge and skills
• Problem-solving and analytical abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Include specific examples of your achievements in previous SEO roles
• Demonstrate your understanding of the German market and local SEO best practices
• Show enthusiasm for konfetti's mission and values

ATS Keywords: SEO strategy, technical SEO, crawlability, pagespeed, indexing, structured data, internal linking, AI, LLMs, cross-functional collaboration, analytical skills, German market, local SEO

ASSUMPTION: As a growing startup, konfetti is likely to prioritize candidates who demonstrate a strong work ethic, adaptability, and a passion for its mission. The interview process is likely to focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• SEO tools: Screaming Frog, Search Console, Sistrix, Ahrefs
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Google Workspace, or similar

ASSUMPTION: The ideal candidate will have experience working with common SEO tools and be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centricity and excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and impact

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced startup environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong work ethic and a passion for continuous learning and improvement?

ASSUMPTION: As a growing startup, konfetti values candidates who are adaptable, results-driven, and passionate about its mission. The company is likely to prioritize cultural fit and alignment with its values in the hiring process.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic startup environment may require adaptability and flexibility
• As a growing company, konfetti may face changes and uncertainties that require candidates to be resilient and adaptable
• The role may require working with limited resources and prioritizing tasks effectively
• The German market may present unique challenges and opportunities for SEO strategies

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with a strong work ethic and a passion for continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other SEO Manager roles, this position offers a unique opportunity to work in a growing startup and shape the company's SEO strategy from the ground up
• As a growing startup, konfetti may offer more flexibility and opportunities for growth and advancement than larger, more established companies
• This role may require more autonomy and responsibility than similar roles in larger organizations, with a focus on driving results and impact

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other companies. The unique opportunities and challenges presented by this role may make it an attractive fit for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new product launch
• Conducting a technical SEO audit and optimizing a high-traffic website for improved organic visibility
• Collaborating with the content team to optimize existing pages and create new content formats that drive organic traffic

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and impact in a fast-paced and dynamic environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's SEO strategy and how this role fits into it?
• How does the SEO team collaborate with other departments, such as product and engineering?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does konfetti support the professional growth and development of its employees?
• What are the biggest challenges facing the company, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, and can help them better understand the opportunities and challenges presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of common SEO tools and best practices
• Research the company and its mission to demonstrate your enthusiasm and alignment with its values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.