📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Benevity
🔹 Location: Calgary, Alberta, Canada (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote work available for employees located in Canada, Spain, Switzerland, United Kingdom, United States, and Australia)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy that aligns with business goals and audience needs
- Creating high-quality content across various channels to enhance brand awareness and engage audiences
- Collaborating with cross-functional teams to produce engaging multimedia content
- Maintaining a consistent brand voice and tone across all communications
- Operating with a digital-first approach, leveraging SEO best practices and audience insights to create impactful content
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to adapt to different writing styles and tones. The ideal candidate will have experience in content strategy and writing for global B2B tech companies.
📋 Key Responsibilities
✅ Develop and write high-quality content across various channels, including blogs, case studies, data reports, website copy, social media posts, and email campaigns
✅ Collaborate with creative, operations, and content teams to produce engaging video scripts, podcasts, and multimedia content
✅ Present content ideas and campaigns effectively while articulating the strategic thinking behind them to stakeholders and team members
✅ Maintain brand voice and style guide, ensuring a consistent and distinctive copy approach across all communications
✅ Support the development and execution of content calendars and editorial plans in partnership with the social media manager
✅ Operate with a digital-first approach, leveraging SEO best practices and audience insights to create impactful content
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years of proven experience in content in a B2B environment
Required Skills:
- Expertise in creating stories in various formats and lengths
- Experience in content strategy and writing for global B2B tech
- Adaptability in writing styles and tones
- Experience with content management and project management systems
Preferred Skills:
- Experience in developing and producing story-led content that captivates and converts
- Familiarity with SEO best practices
- Knowledge of data analysis and audience engagement
ASSUMPTION: Candidates with experience in content strategy and writing for global B2B tech companies will be prioritized. Familiarity with Benevity's industry and products is a plus but not required.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Content Marketing Manager with 5-10 years of experience in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Flexible time off
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager with 5-10 years of experience in Canada. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Benevity operates in the Software Development industry, focusing on creating technology that helps companies (and their employees) take social action on the issues they care about. They provide services such as giving, volunteering, grantmaking, employee resource groups, and micro-actions to help Fortune 100 brands build better cultures and use their power for good.
Company Size: Benevity has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Benevity was founded in 2008 and is headquartered in Calgary, Alberta, with additional offices in Geneva, Switzerland, and Barcelona, Spain.
Company Description:
- Benevity is a certified B Corporation and a leader in the corporate social responsibility (CSR) software space
- They empower iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world
- Since their inception, Benevity has helped businesses around the world donate over $18.5 billion (CAD), log 99 million volunteer hours, empower 6.5 million changemakers, support 513,000 nonprofits, and enable 132 million acts of goodness
Company Specialties:
- Mobile Giving
- Volunteering
- Online Giving
- Charity Vetting & Due Diligence
- Donation Management
- Donation Processing
- Employee Engagement
- Software as a Service
- Corporate Purpose
- International Giving
- Customer Giving
- Grantmaking
- Corporate Social Responsibility
- Diversity, Equity, and Inclusion
- Employee Resource Groups (ERGs)
- Corporate Volunteering
- Social Impact
- Employee Experience
- Social Impact Data & Reporting
- Grant Management
Company Website: http://www.benevity.com
ASSUMPTION: Benevity's focus on corporate social responsibility and creating a positive impact in the world makes it an attractive workplace for candidates interested in purpose-driven work.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 5-10 years of experience in content marketing. It offers opportunities for growth and advancement within the company.
Reporting Structure: The Content Marketing Manager will report directly to the Director of Brand and Content and work closely with cross-functional teams, including creative, operations, and content teams.
Work Arrangement: Benevity offers a flexible hybrid approach to work, empowering employees to make thoughtful decisions about when showing up in person matters most. While there's no set requirement for in-office time, they value the moments when coming together in person helps build connection and collaboration.
Growth Opportunities:
- Advancement to a senior or director-level role within the Brand and Content team
- Expansion into other areas of marketing or communications within the company
- Opportunities to work on high-impact projects and campaigns that drive business results
ASSUMPTION: This role offers a unique opportunity to work on content that drives social impact and makes a difference in the world. Candidates who are passionate about creating content that inspires and engages diverse audiences will thrive in this role.
🌍 Location & Work Environment
Office Type: Benevity has offices in Calgary, Alberta, Geneva, Switzerland, and Barcelona, Spain. The Calgary office is the headquarters and where this role is primarily based.
Office Location(s): 611 Meredith Rd NE, Calgary, Alberta T2E, CA
Geographic Context:
- Calgary is the largest city in Alberta, Canada, and the fifth-largest city in Canada by population
- The city is known for its diverse economy, with a focus on energy, technology, and healthcare industries
- Calgary offers a high quality of life, with a vibrant cultural scene, numerous parks, and outdoor recreation opportunities
Work Schedule: Benevity offers a flexible hybrid work arrangement, with full-time employees working 40 hours per week. The work schedule is designed to support work-life balance and employee well-being.
ASSUMPTION: Calgary's diverse economy and high quality of life make it an attractive location for candidates seeking a dynamic and vibrant city to live and work in.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and reference checks
Key Assessment Areas:
- Content creation and strategy skills
- Adaptability and flexibility in writing styles and tones
- Communication and presentation skills
- Cultural fit and alignment with Benevity's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Provide specific examples of your content creation and strategy work, including metrics and results
- Demonstrate your understanding of Benevity's mission and values, and how your skills and experience align with the role
ATS Keywords: Content Strategy, Content Creation, B2B Marketing, Global Tech, Project Management, Research, Editing, Proofreading, Communication, Brand Management, Social Media, Video Production, Podcasting, Data Analysis, Audience Engagement
ASSUMPTION: Benevity's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, Jira)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Video and podcast production tools (e.g., Adobe Premiere Pro, Audacity)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate will have experience with content management and project management systems, as well as familiarity with SEO, video, and podcast production tools.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: Benevity is committed to creating a positive impact in the world through its products and services
- Inclusive: Benevity values diversity, equity, and inclusion, and strives to create an environment where everyone feels seen, heard, and celebrated
- Collaborative: Benevity fosters a culture of collaboration and teamwork, with a focus on collective success
Work Style:
- Flexible: Benevity offers a flexible hybrid work arrangement, empowering employees to make thoughtful decisions about when showing up in person matters most
- Dynamic: Benevity operates in a fast-paced and dynamic environment, with a focus on innovation and continuous improvement
- Data-driven: Benevity uses data and analytics to inform decision-making and drive business results
Self-Assessment Questions:
- How do you align with Benevity's mission to create a positive impact in the world through its products and services?
- How do you approach working in a flexible hybrid environment, and what aspects of this work arrangement appeal to you?
- How do you adapt your writing style and tone to different audiences and platforms, and what examples can you provide of your ability to do so?
ASSUMPTION: Candidates who are passionate about Benevity's mission, values, and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to different writing styles and tones for various audiences and platforms
- Working in a fast-paced and dynamic environment
- Balancing the need for creativity and innovation with data-driven decision-making
ASSUMPTION: These challenges are inherent to the role and require strong communication, organizational, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Content Marketing Manager at Benevity vs. Content Marketing Manager at a traditional B2B tech company
- Benevity's focus on creating a positive impact in the world through its products and services sets it apart from traditional B2B tech companies
- Benevity's commitment to diversity, equity, and inclusion creates a more inclusive and supportive work environment
- Benevity's flexible hybrid work arrangement offers more flexibility and work-life balance
- Content Marketing Manager at Benevity vs. Content Marketing Specialist at a digital marketing agency
- Benevity's focus on long-form content and thought leadership requires stronger writing and strategic skills than a content marketing specialist role
- Benevity's commitment to data-driven decision-making requires a stronger understanding of data analysis and metrics than a content marketing specialist role
- Benevity's larger organization and more established brand provide more opportunities for career growth and advancement than a content marketing specialist role at a digital marketing agency
- Content Marketing Manager at Benevity vs. Content Strategist at a digital publishing company
- Benevity's focus on creating content that drives social impact and makes a difference in the world sets it apart from a digital publishing company
- Benevity's commitment to collaboration and teamwork creates a more supportive and collaborative work environment than a digital publishing company
- Benevity's larger organization and more established brand provide more opportunities for career growth and advancement than a content strategist role at a digital publishing company
ASSUMPTION: Each role has its unique challenges and opportunities, and candidates should consider their personal and professional goals when comparing roles.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog posts, case studies, and social media campaigns
- Creating a thought leadership series on the impact of corporate social responsibility on business performance, including long-form articles, infographics, and webinars
- Producing a video series on employee engagement and diversity, equity, and inclusion best practices, including scripting, filming, and editing
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy work required for this role, from long-form content and thought leadership to multimedia production and social media campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits into the broader organization?
- How does Benevity support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Benevity measure the success of its content marketing efforts, and what metrics are most important to track?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Benevity's mission, values, and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills, including specific examples of your work and how it aligns with Benevity's mission and values
- Prepare a portfolio or examples of your content creation and strategy work, including metrics and results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
