📌 Core Information
🔹 Job Title: Content Marketing Manager | Advertising & Short Form
🔹 Company: Kami
🔹 Location: Parnell, Auckland, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Senior (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that connect with educators worldwide
- Managing Kami's social profiles to build community and engagement
- Creating branded copy and campaign magic for various channels and moments
- Collaborating with cross-functional teams to amplify content and drive user value
- Optimizing content for SEO to boost discoverability and organic growth
ASSUMPTION: This role requires a strategic thinker with strong copywriting skills and experience in content marketing, preferably in SaaS, tech, or education sectors.
📋 Key Responsibilities
✅ Own and transform Kami's social profiles into super fan hubs
✅ Build branded copy and toolkits for consistent messaging across channels
✅ Craft compelling campaign concepts with clear CTAs to drive engagement and conversion
✅ Co-create Kami's customer advocacy program to translate compelling stories into snackable copy
✅ Co-create and scale acquisition, retention, and product communications to increase adoption and reduce friction
✅ Execute Kami's SEO content strategy to capture relevant query traffic and boost organic growth
✅ Ensure short-form content meets best-in-class standards and works across new and emerging channels
✅ Collaborate across teams to amplify content, utilise data and AI tools to boost performance, and drive user and business value
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years of experience in content marketing, preferably in SaaS, tech, or education
Required Skills:
- Strategic thinking and content framework development
- Exceptional copywriting skills across various formats and styles
- Proven track record of managing end-to-end content creation across multiple channels
- Experience working with design and development teams to create effective web pages
- Data-informed approach to content with experience in continuous optimization
- Strong project management skills in a fast-paced environment
Preferred Skills:
- Experience with SEO best practices and tools
- Familiarity with content management systems (CMS) and marketing automation platforms
- Knowledge of the education sector and its unique content requirements
ASSUMPTION: Candidates with a strong portfolio showcasing their content marketing skills and experience will be prioritized.
💰 Compensation & Benefits
Salary Range: NZD 90,000 - 120,000 per annum (based on experience and industry standards for senior marketing roles in Auckland)
Benefits:
- Healthcare
- Parking
- Free lunches and snacks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Auckland, New Zealand.
📌 Applicant Insights
🔍 Company Context
Industry: Education technology (EdTech)
Company Size: Medium (100+ employees)
Founded: Not specified (but well-established with a global user base)
Company Description:
- Kami is an award-winning education company based in Auckland, New Zealand, with a leading digital classroom platform used by over 40 million users worldwide
- The company empowers students and supports teachers by offering meaningful solutions and fostering a creative and passionate work environment
- Kami is experiencing significant growth and is looking for talented individuals to join their team and help shape the future of education
Company Specialties:
- Digital classroom platform
- Education technology
- Student empowerment and teacher support
Company Website: https://www.kamiapp.com/
ASSUMPTION: Kami is a well-established EdTech company with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Content
Work Arrangement: On-site (Parnell, Auckland)
Growth Opportunities:
- Potential to shape Kami's content marketing strategy and team as the company grows
- Opportunities to work on high-impact campaigns and projects
- Possibility to expand the role's scope based on performance and company needs
ASSUMPTION: This role offers significant growth potential as Kami continues to expand its user base and market presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Parnell, Auckland
Office Location(s): Parnell, Auckland
Geographic Context:
- Auckland is New Zealand's largest city, offering a vibrant urban environment with a high cost of living compared to other New Zealand cities
- Parnell is a trendy, upscale neighborhood with a mix of residential, commercial, and retail spaces
- The office is conveniently located near public transportation and amenities
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options not specified
ASSUMPTION: The work environment is modern and collaborative, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager (Head of Content)
- In-person or virtual interview with the content team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Content marketing strategy and planning skills
- Copywriting and content creation abilities
- Collaboration and teamwork skills
- Data-informed approach to content and understanding of SEO best practices
- Cultural fit and alignment with Kami's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Include examples of your best work and explain how they demonstrate your qualifications for the role
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and strategic thinking skills
- Research Kami's company culture and mission to show your enthusiasm and alignment with their values
ATS Keywords: Content Marketing, Copywriting, SEO, Strategic Planning, Campaign Development, Customer Journey, Data-Informed Content, Collaboration, Education Technology, EdTech
ASSUMPTION: The interview process is designed to assess your strategic thinking, content creation skills, and cultural fit with Kami's mission and values.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Marketing automation platforms
- SEO tools and platforms
- Project management tools
- Social media management tools
ASSUMPTION: The specific tools and technologies used will depend on Kami's current tech stack and the successful candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Innovation and continuous learning
- Collaboration and teamwork
- Empowering educators and students worldwide
Work Style:
- Creative and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about education and empowering teachers and students?
- Do you have a strong understanding of content marketing strategies and best practices?
- Can you balance strategic planning with hands-on content creation?
ASSUMPTION: Kami values candidates who are passionate about education, collaborative, and results-driven, with a strong understanding of content marketing strategies and best practices.
⚠️ Potential Challenges
- Managing multiple content channels and stakeholders
- Keeping up with industry trends and best practices in content marketing
- Balancing strategic planning with hands-on content creation
- Working in a fast-paced, growing organization with evolving priorities
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and a data-informed approach to content creation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on short-form content and requires a strong understanding of the education sector and its unique content requirements
- Compared to other content marketing roles, this position offers significant growth potential as Kami continues to expand its user base and market presence
- Career path comparison: This role can lead to senior content marketing management positions, potentially with a focus on the education technology sector
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a strong focus on the education technology sector.
📝 Sample Projects
- Developing a content strategy for a new product launch in the education technology sector
- Creating a social media campaign to engage educators and raise brand awareness
- Optimizing on-page SEO for Kami's website to boost organic growth and user engagement
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the content marketing manager role at Kami.
❓ Key Questions to Ask During Interview
- How does the content marketing team collaborate with other departments to ensure consistent messaging and maximize impact?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Kami support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Kami foster a culture of innovation and continuous learning within the content marketing team?
ASSUMPTION: These questions can help you better understand the role's dynamics, expectations, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Prepare examples of your best work and explain how they demonstrate your qualifications for the role
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and strategic thinking skills
- Follow up with the hiring manager (Head of Content) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
