Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Paul Davis Restoration, Inc.

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-Level to Mid-Level (0-2 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content marketing strategy across multiple channels
• Managing and maintaining a content calendar for timely production and distribution of high-quality content
• Collaborating with internal stakeholders and external vendors to create and repurpose content
• Supporting franchise offices by providing localized content resources and strategy guidance
• Monitoring and analyzing content performance to inform future strategy and optimizations

ASSUMPTION: This role requires strong communication, project management, and digital marketing skills. Familiarity with the restoration industry is preferred but not required.

📋 Key Responsibilities

✅ Aid in developing and executing a comprehensive content marketing strategy across multiple channels, including web, email, social media, and paid media, to support national and local brand awareness, lead generation, and customer engagement

✅ Manage and maintain a content calendar to ensure timely production and distribution of high-quality, relevant content

✅ Collaborate with internal stakeholders and external vendors to create and repurpose content for various platforms, ensuring alignment with the Paul Davis voice and brand standards

✅ Support franchise offices by providing localized content resources and content strategy guidance

✅ Provide training and support on content tools, systems, and best practices to franchisees

✅ Monitor and analyze content performance using key metrics to inform future strategy and optimizations

✅ Manage the creation and onboarding of digital content assets for new offices, including social media pages and website content

✅ Support the Online Review management strategy by producing helpful content to encourage customer reviews and reputation building

✅ Communicate and collaborate effectively with both franchisor and franchisee teams on campaign planning, execution, and performance feedback

✅ Participate in weekly goal setting and performance reviews with your direct supervisor

✅ Build meaningful relationships across the Paul Davis franchise network and vendor partners

✅ Contribute to weekly and monthly team calls and strategy sessions

✅ Support and participate in the annual Paul Davis Conference, including event content planning and onsite support

✅ Live true to the Paul Davis Vision, Mission, Values, 10 Serving Basics, and Brand Promise

✅ Perform any other duties and responsibilities as assigned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.

🎯 Required Qualifications

Education: College Degree or equivalent

Experience: One+ year of content marketing experience

Required Skills:

• Strong written and verbal communication skills; professional copywriting and editing experience required
• Demonstrated experience in content marketing strategy and execution across multiple platforms
• Familiarity with modern CMS and online platforms (e.g., WordPress, Rallio, Canva, etc.)
• Strong project management and organizational skills with the ability to manage multiple priorities
• Strong ethics and integrity in building personal relationships with everyone you meet
• Proficient in Microsoft Office 365 (Word, Excel, PowerPoint), SharePoint, and OneDrive
• Customer service, administration, and organizational skills

Preferred Skills:

• Experience with design tools such as Adobe Creative Suite and video editing software (Adobe Premiere Pro)
• Proficiency with AI tools like Mid-Journey or ChatGPT, or any other AI image and video generators

ASSUMPTION: Candidates with experience in the restoration industry or a related industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year (Based on industry standards for entry- to mid-level content marketing roles in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Paul Davis Restoration is a leading property restoration company in North America, specializing in emergency services for residential and commercial properties. The company offers a comprehensive range of services, including water, fire, smoke, and mold damage restoration.

Company Size: Paul Davis Restoration has over 320 franchise locations across the United States and Canada, employing over 2,000 people. As a mid-sized company, applicants can expect a structured work environment with opportunities for growth and development.

Founded: Paul Davis Restoration was founded in 1966 and is a subsidiary of FirstService Corporation, a publicly traded company listed on the NASDAQ and Toronto Stock Exchange (TSX) under the ticker symbol "FSV."

Company Description:

• Paul Davis Restoration is committed to providing exceptional customer service and delivering high-quality results in a timely manner.
• The company's mission is to provide opportunities for great people to deliver best-in-class results.
• Paul Davis Restoration values integrity, professionalism, and a commitment to excellence in all aspects of its operations.

Company Specialties:

• Mold testing and mitigation
• Fire, smoke, and water repairs
• Contents cleaning and electronics restoration
• Flooring and remodeling services
• Emergency services and damage restoration

Company Website: http://www.pauldavis.com

ASSUMPTION: Paul Davis Restoration's focus on customer service and quality workmanship makes it an attractive employer for individuals seeking a career in the property restoration industry.

📊 Role Analysis

Career Level: This role is an entry- to mid-level position within the marketing department of a mid-sized company. It offers opportunities for growth and development in the field of content marketing.

Reporting Structure: The Content Marketing Manager reports directly to the Marketing and Brand Team and works closely with internal stakeholders and external vendors.

Work Arrangement: This is a fully remote position, with occasional travel required for events and conferences (approximately 25% of the time).

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Content Marketing Manager to take on additional responsibilities or advance to a senior-level position within the marketing department.
• Paul Davis Restoration offers training and development opportunities to help employees grow both personally and professionally.
• The company's franchise model provides exposure to various aspects of the business, allowing employees to gain a well-rounded understanding of the industry.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in content marketing within a well-established company in the property restoration industry.

🌍 Location & Work Environment

Office Type: Remote work environment with occasional travel required

Office Location(s): United States

Geographic Context:

• The United States has a diverse range of climates and cultures, allowing for a wide variety of experiences and opportunities.
• The remote work environment offers flexibility and the ability to work from anywhere within the United States.
• Occasional travel may be required for events and conferences, providing opportunities to network and build professional relationships.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment and occasional travel requirements may appeal to candidates seeking a flexible and dynamic work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing and Brand Team
• Background check and reference checks
• Final interview with the hiring manager

Key Assessment Areas:

• Content marketing strategy and execution
• Project management and organizational skills
• Communication and collaboration skills
• Familiarity with relevant digital tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
• Provide specific examples of your content marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of the property restoration industry and how your skills and experience make you a strong fit for this role.

ATS Keywords: Content Marketing, Strategy, Execution, Project Management, Collaboration, Digital Tools, Property Restoration, Marketing, Brand Awareness, Lead Generation, Customer Engagement

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and the HR department.

🛠️ Tools & Technologies

• Modern CMS and online platforms (e.g., WordPress, Rallio, Canva)
• Microsoft Office 365 (Word, Excel, PowerPoint), SharePoint, and OneDrive
• AI tools like Mid-Journey or ChatGPT (preferred)
• Adobe Creative Suite and video editing software (Adobe Premiere Pro) (preferred)

ASSUMPTION: Familiarity with relevant digital tools and platforms is essential for success in this role. Candidates with experience using AI tools may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Commitment to excellence
• Customer focus
• Teamwork
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to manage multiple priorities effectively
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a strong commitment to integrity and professionalism in your personal and professional life?
• Are you able to manage multiple priorities effectively and deliver high-quality work under tight deadlines?
• Do you have strong communication and interpersonal skills, and are you able to build meaningful relationships with a diverse range of stakeholders?

ASSUMPTION: Candidates who align with Paul Davis Restoration's values and work style may be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• The remote work environment may present challenges in terms of communication and collaboration with internal stakeholders and external vendors.
• The occasional travel requirements may be a challenge for candidates who prefer a fully remote work arrangement.
• The fast-paced and dynamic nature of the content marketing industry may present challenges in terms of staying up-to-date with the latest trends and best practices.
• The franchise model of the company may present challenges in terms of managing multiple priorities and ensuring consistency across various locations.

ASSUMPTION: Candidates who are adaptable, self-motivated, and able to work effectively in a remote environment may be well-suited to overcome these potential challenges.

📈 Similar Roles Comparison

• Content Marketing Specialist: This role focuses more on tactical execution and may have less strategic responsibility than the Content Marketing Manager role.
• Digital Marketing Manager: This role may have a broader scope, including paid media and SEO/SEM strategies, in addition to content marketing.
• Brand Manager: This role may have more focus on brand strategy and management, with less emphasis on content creation and distribution.

ASSUMPTION: The Content Marketing Manager role at Paul Davis Restoration offers a unique blend of strategic and tactical responsibilities, with a focus on content marketing within the property restoration industry.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new franchise location, including localized content resources and content strategy guidance
• Managing the creation and onboarding of digital content assets for multiple franchise locations, including social media pages and website content
• Supporting the Online Review management strategy by producing helpful content to encourage customer reviews and reputation building

ASSUMPTION: These sample projects provide a glimpse into the types of responsibilities and initiatives the Content Marketing Manager may be involved in at Paul Davis Restoration.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategy for a franchise location, and how this role would contribute to its development and execution?
• How does the Content Marketing Manager collaborate with internal stakeholders and external vendors to create and repurpose content for various platforms?
• What are the key performance indicators (KPIs) used to measure the success of content marketing efforts, and how are they tracked and analyzed?
• How does the Content Marketing Manager support the Online Review management strategy, and what tools and resources are provided to franchisees to encourage customer reviews and reputation building?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the industry, and demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://pauldaviscareers.careerplug.com/jobs/2967619/apps/new
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills, with a focus on the property restoration industry.
• Prepare examples of your content marketing achievements and the impact you've made in previous roles.
• If you have experience with AI tools like Mid-Journey or ChatGPT, be prepared to discuss how you've used them in a professional context.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.