📌 Core Information
🔹 Job Title: Content Marketing Manager CV AP
🔹 Company: ZF Group
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing a comprehensive content marketing strategy for the Asia-Pacific commercial vehicle market
- Leading a cross-functional team of content creators
- Overseeing content production across various channels
- Identifying and engaging target audiences through content marketing
- Executing content marketing campaigns to promote the commercial vehicle brand
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Asia-Pacific market dynamics.
📋 Key Responsibilities
✅ Develop a comprehensive content marketing strategy tailored to the Asia-Pacific region's commercial vehicle market
✅ Lead a cross-functional team of content creators, including copywriters, graphic designers, video producers, and social media specialists
✅ Oversee the production of content across various channels, including websites, social media platforms, blogs, and email newsletters
✅ Identify three target audiences (distributor, workshop, fleet) within the Asia-Pacific region and develop strategies to engage them through content marketing
✅ Develop and execute content marketing campaigns that promote the commercial vehicle brand in the Asia-Pacific region
✅ Track and analyze content marketing performance metrics, such as website traffic, engagement, conversion rates, and social media metrics
ASSUMPTION: This role involves a mix of strategic planning, team management, and performance analysis, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: A bachelor's degree in product engineering, marketing, communications, or a related field. A master's degree in marketing or a specialized area of content marketing is preferred.
Experience: At least 8 years of experience in content marketing, preferably in the commercial vehicle segment of the automotive parts industry.
Required Skills:
- Strong writing and communication skills, with the ability to create engaging content across different formats and channels
- Creative thinking and innovation, with the ability to develop unique content ideas and approaches
- Project management skills, with the ability to manage multiple projects and deadlines simultaneously
- Analytical skills, with the ability to analyze data and draw insights from it
- Strong interpersonal skills and the ability to work effectively with cross-functional teams and external partners
- Good command of English and Mandarin
- Knowledge of the Asia-Pacific region's market dynamics, cultural differences, and consumer behavior
Preferred Skills:
- Experience in 4A or Local Agency
- Experience in automotive parts industry media, especially in Lubricants, Tire
- Experience in the automotive industry
ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage in understanding the target market and audience.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between CNY 350,000 and CNY 500,000 per year, based on industry standards for a senior marketing role in Shanghai. This estimate is subject to change based on the candidate's qualifications and experience.
Benefits:
- Individual growth opportunities within a global organization
- Experience variety by working on smart solutions for future mobility
- Find inspiration in a team-oriented and supportive environment
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:30 PM) and flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may include standard employee benefits such as health insurance, retirement plans, and paid time off.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Parts Manufacturing. ZF Group is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology.
Company Size: 10,001+ employees. As a large organization, ZF Group offers opportunities for career growth and diverse experiences.
Founded: 1915. ZF Group has a rich history and extensive experience in the automotive industry.
Company Description:
- ZF Group is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology.
- The company's comprehensive product range is primarily aimed at vehicle manufacturers, mobility providers, and start-up companies in the fields of transportation and mobility.
- ZF Group operates 161 production locations in 30 countries worldwide, with some 161,600 employees.
Company Specialties:
- Automotive components and systems
- Automotive Safety
- E-Mobility
- Vehicle Motion Control
- Integrated Safety
- Automated Driving
- Digitalization
- Components and Systems for Off-Highway
- Components and Systems for Industrial Applications
- and Software
Company Website: www.zf.com
ASSUMPTION: ZF Group's extensive experience and global presence provide a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: Senior Manager. This role involves strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Content Marketing Manager CV AP will report directly to the Marketing Director and oversee a cross-functional team of content creators.
Work Arrangement: On-site, full-time position with standard working hours and flexibility for project demands.
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on international projects and gain global experience
- Chances to develop skills in areas such as team management, strategic planning, and performance analysis
ASSUMPTION: ZF Group's global presence and diverse product portfolio offer numerous growth opportunities for employees.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and financial center in China, with a vibrant business environment
- The city offers a mix of traditional Chinese culture and modern urban living, with numerous attractions, restaurants, and entertainment options
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 5:30 PM) with flexibility for project demands.
ASSUMPTION: Shanghai's dynamic business environment and cultural diversity provide an engaging and stimulating work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Cultural awareness and language proficiency
Application Tips:
- Highlight relevant experience in content marketing, team management, and strategic planning
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful content marketing campaigns and their outcomes
- Research ZF Group and the Asia-Pacific commercial vehicle market to demonstrate your understanding of the role and industry
ATS Keywords: Content Marketing, Strategic Planning, Team Management, Performance Analysis, Asia-Pacific Market, Commercial Vehicle, Automotive Parts Industry, Cross-Functional Collaboration, Bilingual Proficiency, Content Creation, Engagement Strategies
ASSUMPTION: ZF Group's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Social media management platforms like Hootsuite, Buffer, or Sprout Social
- Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel
- Project management software like Asana, Trello, or Jira
- Design tools such as Adobe Creative Suite, Sketch, or Figma
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Responsibility
- Excellence
- Sustainability
- Integrity
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with ZF Group's company values, particularly in the context of this role?
- How comfortable are you working in a dynamic and multicultural environment?
- How does your personal work style fit with the required skills and work environment for this role?
ASSUMPTION: ZF Group values candidates who demonstrate a strong cultural fit, with a focus on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- Managing a cross-functional team with diverse skills and backgrounds
- Adapting content marketing strategies to the unique cultural and market dynamics of the Asia-Pacific region
- Balancing strategic planning with day-to-day content creation and management
- Keeping up with the fast-paced and ever-evolving automotive industry
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of the target market and audience.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses specifically on the Asia-Pacific commercial vehicle market, requiring a deep understanding of the region's market dynamics and cultural differences
- This role involves a mix of strategic planning, team management, and performance analysis, making it unique within the marketing field
- Career progression in this role may lead to opportunities in international marketing, strategic planning, or team leadership within the automotive industry
ASSUMPTION: This role offers a unique blend of strategic, managerial, and analytical responsibilities, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for the Asia-Pacific commercial vehicle market
- Executing a targeted content marketing campaign to engage distributors, workshops, and fleet managers in the region
- Analyzing content marketing performance metrics to optimize engagement and conversion rates
ASSUMPTION: These sample projects demonstrate the strategic, managerial, and analytical aspects of the Content Marketing Manager CV AP role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does ZF Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does ZF Group approach content marketing in the Asia-Pacific region, and what are the unique challenges and opportunities?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful content marketing campaigns and their outcomes
- Research ZF Group and the Asia-Pacific commercial vehicle market to demonstrate your understanding of the role and industry
- Follow up with the hiring manager, Yingjun Guo, one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
