Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Valutico

🔹 Location: Remote (Flexible)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 6+ years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the company’s content marketing strategy
• Creating and optimizing high-quality content across various formats
• Collaborating with internal experts to produce engaging content
• Managing editorial calendars and nurture campaigns
• Supporting webinar planning and promotion

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills to successfully drive content marketing efforts and support lead nurturing.

📋 Key Responsibilities

✅ Develop and lead the company’s content marketing strategy, ensuring alignment with business goals and lead nurturing priorities

✅ Create, edit, and optimize high-quality content across formats (e.g. videos, blog posts, whitepapers, case studies, email sequences, social media, and webinars)

✅ Proficiency in video editing, basic graphic design skills, understanding of different video formats and their best uses, alongside strong story-telling ability

✅ Collaborate with internal subject-matter experts to turn technical insights into engaging content for financial professionals

✅ Build and manage editorial calendars and coordinate cross-functional content campaigns

✅ Create and manage nurture campaigns with compelling copy, from download to demo

✅ Support the planning and promotion of webinars and other lead-generation events

✅ Help coordinate marketing team workflows, ensuring projects are completed on time and to a high standard

✅ Analyse content performance data to continuously improve effectiveness and optimise future campaigns

✅ Ensure brand tone and messaging consistency across all content touchpoints

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the candidate to balance strategic planning with hands-on content creation and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 6+ years of experience in content marketing

Required Skills:

• Exceptional writing and storytelling skills, with a strong portfolio of engaging content
• Advanced expertise in crafting polished, professional video content
• Strong understanding of lead nurturing and conversion through content
• Proven ability to plan and execute content campaigns that generate and move leads through the funnel
• Excellent project coordination and communication skills
• Strong analytical and problem-solving skills
• Experience with CRM tools and email automation for nurturing campaigns
• Experience supporting webinars and turning events into multi-use content assets

Preferred Skills:

• Familiarity with business valuations

ASSUMPTION: Candidates should have a proven track record in content marketing, with a strong portfolio demonstrating their writing, video editing, and storytelling skills.

💰 Compensation & Benefits

Salary Range: £35,000 - £40,000 per year (AI-estimated, based on industry standards for a Content Marketing Manager with 6+ years of experience in the UK)

Benefits:

• Fully remote work and flexible working hours
• High degree of autonomy for teams
• Regular team events
• Company budget for training, courses, and conferences
• Opportunity to work directly with founders and a team spread across multiple geographies
• Potential for international travel

Working Hours: Full-time (40 hours per week, with flexible hours)

ASSUMPTION: The provided salary range is an AI-estimate based on industry standards for a Content Marketing Manager with the required experience level in the UK. Actual salary may vary based on individual qualifications and company-specific factors.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2014

Company Description:

• Valutico is a B2B FinTech company providing an advanced valuation platform
• Empowers financial services providers and valuation practitioners with data-driven tools for more efficient analyses
• Offers a range of company valuation solutions, used by valuation experts in Advisory, Investment Management, and Corporates

Company Specialties:

• Company Valuation Software
• Financial Services Technology
• Data-Driven Analytics

Company Website: valutico.com

ASSUMPTION: As a mid-size company in the FinTech industry, Valutico offers a dynamic work environment with opportunities for growth and collaboration with a diverse team.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Remote (Solely), with flexible working hours

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunity to work directly with founders and gain exposure to various aspects of the business
• Chance to develop skills in video production, content strategy, and lead nurturing

ASSUMPTION: This role offers a mix of creative and strategic responsibilities, with ample opportunities for professional growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A (Fully remote)

Geographic Context:

• Remote work allows for a flexible work-life balance
• Opportunity to work with a global team spread across multiple geographies
• Potential for international travel to attend team events or conferences

Work Schedule: Full-time (40 hours per week), with flexible hours

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from anywhere, with a high degree of autonomy and flexibility in their daily schedule.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Director
• Take-home content marketing challenge or case study
• Final interview with the founders or other senior team members

Key Assessment Areas:

• Content creation and storytelling skills
• Video editing and production abilities
• Strategic thinking and planning for content marketing campaigns
• Project management and coordination skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Include a portfolio or samples of your best work, demonstrating your writing, video editing, and storytelling skills
• Prepare for interview questions related to content marketing strategy, lead nurturing, and project management
• Research Valutico's company values and be ready to discuss how your skills and experience align with their culture

ATS Keywords: Content Marketing, Video Production, Lead Nurturing, Brand Storytelling, Content Strategy, Writing, Editing, Email Marketing, Webinar Optimization, CRM Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' content creation, strategic planning, and project management skills.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Content management systems (e.g., WordPress, HubSpot, Contentful)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Email automation tools (e.g., Mailchimp, HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should be comfortable using a variety of content creation, project management, and marketing automation tools to effectively manage their workload and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Measure and create value for clients
• Empower financial services providers and valuation practitioners
• Provide data-driven tools for efficient analyses

Work Style:

• High degree of autonomy and flexibility
• Collaborative and supportive team environment
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of autonomy?
• Are you comfortable working with a global team and collaborating across time zones?
• Do you enjoy learning new tools and technologies to improve your work and stay up-to-date with industry trends?

ASSUMPTION: Valutico values candidates who are self-motivated, adaptable, and eager to learn, with a strong commitment to delivering high-quality content and supporting the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Balancing creative and analytical tasks, requiring strong organizational skills and attention to detail
• Keeping up with industry trends and best practices in content marketing and video production
• Collaborating effectively with a global team spread across multiple time zones

ASSUMPTION: While this role offers a high degree of autonomy and flexibility, candidates should be prepared to manage their time effectively, prioritize tasks, and maintain strong communication with their team to ensure project success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires advanced video editing skills and a strong focus on lead nurturing through content
• Content Marketing Managers in the FinTech industry may face unique challenges related to industry-specific regulations and compliance
• Career progression in this role could lead to leadership positions within the marketing team or other departments, depending on the company's growth and expansion

ASSUMPTION: This role is unique in its focus on video production and lead nurturing, requiring candidates to have a strong portfolio demonstrating their skills in these areas and a solid understanding of content marketing strategy.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch
• Creating a series of engaging video tutorials to educate users on the platform's features and benefits
• Managing a multi-channel content campaign to support a webinar or event, including email sequences, social media posts, and blog articles

ASSUMPTION: Sample projects for this role should demonstrate the candidate's ability to create high-quality content, manage projects effectively, and collaborate with internal stakeholders to deliver results.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for the content marketing team in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in a remote, global team?
• How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: Interview questions for this role should focus on the candidate's understanding of content marketing strategy, their ability to manage projects and collaborate effectively, and their alignment with the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Include a portfolio or samples of your best work, demonstrating your writing, video editing, and storytelling skills
• Prepare for interview questions related to content marketing strategy, lead nurturing, and project management
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.