Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: After-School All-Stars

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Hybrid (4 days on-site, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and managing a content calendar aligned with organizational priorities
• Collaborating with national and regional teams to identify storytelling opportunities
• Creating engaging content for various platforms, including social media, newsletters, and donor communications
• Overseeing social media management and community engagement
• Tracking and reporting on content performance to refine strategy

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to effectively manage content across multiple channels and teams.

📋 Key Responsibilities

✅ Content Strategy & Planning: Develop and manage a content calendar, collaborate with teams to identify storytelling opportunities, and maintain content sharing pipeline between National and Chapters.

✅ Content Creation & Management: Write, edit, and produce engaging content for print & digital platforms, manage video and photo assets, and ensure consistent brand voice and messaging.

✅ Social Media Management: Develop and manage a strategic, cross-platform content calendar, create and publish compelling content, oversee community engagement, and monitor performance.

✅ Website & SEO: Support content updates and optimization on ASAS’s website to improve user experience and search engine visibility.

✅ Analytics & Reporting: Track and report on content performance across channels, use data to inform and refine content strategy.

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work independently and collaboratively across a dispersed team.

🎯 Required Qualifications

Education: BA/BS degree required

Experience: 5+ years of experience working in a team in content strategy for digital channels with proven success in fostering engagement

Required Skills:

• Exceptional writing and storytelling skills with a portfolio that demonstrates creativity, clarity, and impact
• Proficient in digital marketing tools and platforms (e.g., CMS, email platforms, analytics, social media schedulers, Meta Business Suite, Canva, CapCut, WordPress)
• Strong project management skills and attention to detail
• Comfortable working independently and collaboratively across a dispersed team
• Passion for educational equity and commitment to ASAS’s mission

Preferred Skills:

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video editing or production experience

ASSUMPTION: Candidates with experience in the non-profit sector or a strong understanding of educational equity will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: $68,000 - $80,000 per year, commensurate with the qualifications and experience of the individual candidate

Benefits:

• 99% coverage of Medical plan, with two tier options
• 99% coverage of Dental plan, with two tier options
• 99% coverage of Vision plan
• Employee Assistance Program
• Short-term and long-term disability options
• Life insurance
• Optional employee critical illness plan coverage
• 403(b) plan, with employer match
• Substantial paid time off in the first 3 years with a progressive increase in years 4-5, and then again once you have been employed for over 5 years.
• Up to 25 paid holidays a year
• Discounted ticket program

Working Hours: 40 hours per week, with additional hours as needed throughout the year

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the non-profit sector in Los Angeles. The benefits package is competitive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: After-School All-Stars is a national non-profit organization that provides free, daily afterschool programs to children in need. Their mission is to keep children safe and help them succeed in school and life by providing academic support, enrichment activities, and sports.

Company Size: After-School All-Stars has 201-500 employees, making it a mid-sized organization. This size allows for a collaborative work environment with opportunities for growth and impact.

Founded: After-School All-Stars was founded in 1992 and has since grown to serve more than 150,000 children at 728 school and community sites in 18 chapters across the U.S.

Company Description:

• After-School All-Stars provides free comprehensive after-school programs that keep children safe and help them succeed in school and life.
• Their goal is to identify and fuel their students' individual passions by tying their interests to tailored academic support, enrichment activities, and sports.
• By creating lasting relationships with their students and incorporating service learning, they equip their All-Stars with the confidence and skills to become productive members of their community.

Company Specialties:

• After-School Programs
• Nonprofit
• Education
• Youth Development
• Youth Enrichment
• Community Work

Company Website: https://afterschoolallstars.co/give

ASSUMPTION: After-School All-Stars is a well-established non-profit organization with a strong commitment to its mission and the communities it serves.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, reporting directly to the Vice President of Marketing & Communications.

Reporting Structure: The Content Marketing Manager will work closely with the Vice President of Marketing & Communications and collaborate with national and regional teams to identify storytelling opportunities and source content.

Work Arrangement: This is a hybrid role, requiring an in-office presence of four days a week (Monday-Thursday) and the option to work remotely on Fridays.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding the organization's reach and impact through effective content marketing strategies
• Developing and implementing innovative campaigns to engage audiences and drive fundraising efforts

ASSUMPTION: This role offers significant opportunities for growth and impact, both within the marketing department and across the organization as a whole.

🌍 Location & Work Environment

Office Type: After-School All-Stars has a hybrid work environment, with an in-office presence required four days a week and the option to work remotely on Fridays.

Office Location(s): 6420 Wilshire Blvd, Los Angeles, CA 90048-5502

Geographic Context:

• Los Angeles is a large, diverse city with a thriving cultural scene and numerous opportunities for professional growth and development.
• The office is located in the Mid-Wilshire district, near numerous amenities and public transportation options.
• The cost of living in Los Angeles is relatively high, but the city offers a wide range of housing options and neighborhoods to suit different budgets and preferences.

Work Schedule: The standard workweek is Monday through Friday, with additional hours as needed throughout the year.

ASSUMPTION: The hybrid work arrangement and central office location allow for a flexible and convenient work environment, while also fostering collaboration and team-building among employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Vice President of Marketing & Communications
• Background check and reference checks

Key Assessment Areas:

• Writing and storytelling skills
• Strategic thinking and planning
• Project management skills
• Collaboration and teamwork
• Passion for educational equity and commitment to ASAS’s mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your content marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of After-School All-Stars' mission and how your skills and experience align with their goals

ATS Keywords: Content Strategy, Digital Marketing, Writing, Storytelling, Project Management, Social Media Management, SEO, Analytics, Graphic Design, Video Editing, Collaboration, Engagement, Creativity, Communication, Attention to Detail, Passion for Educational Equity

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Email platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, social media analytics dashboards)
• Social media schedulers (e.g., Hootsuite, Buffer)
• Meta Business Suite
• Canva
• CapCut
• WordPress

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in the digital marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Creative and strategic thinking
• Strong project management skills
• Collaborative and team-oriented approach
• Adaptability and flexibility in a fast-paced environment
• Passion for the organization's mission and commitment to its success

Self-Assessment Questions:

• How do your personal values align with After-School All-Stars' mission and values?
• How have you demonstrated your ability to manage multiple projects and deadlines in a fast-paced environment?
• How do you approach collaboration and teamwork, particularly in a remote or hybrid work setting?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires a strong commitment to the organization's mission and the ability to work effectively with a diverse team in a hybrid work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating effectively with a dispersed team and stakeholders across different time zones
• Adapting to changes in organizational priorities and content strategy
• Balancing the need for creativity and innovation with the requirement to maintain a consistent brand voice and messaging

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Content Marketing Manager roles in the non-profit sector tend to focus more on storytelling and mission-driven content, while roles in the for-profit sector may prioritize revenue generation and brand awareness.
• After-School All-Stars is a mid-sized non-profit organization, which offers a unique blend of opportunities for growth and impact compared to smaller or larger organizations in the sector.
• Career progression in this role could lead to senior or management positions within the marketing department or other areas of the organization, depending on the individual's skills, interests, and the organization's needs.

ASSUMPTION: A thorough understanding of the non-profit sector and After-School All-Stars' mission is essential for success in this role and for making informed career decisions.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about a specific program or initiative, resulting in increased engagement and reach
• Creating a series of blog posts or articles that highlight the impact of the organization's work and the stories of its beneficiaries, driving traffic and engagement
• Managing the production and distribution of a quarterly National Board report, ensuring accuracy, timeliness, and alignment with organizational priorities

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for impact in this role, from strategic planning and execution to day-to-day management and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does the organization support the professional development and growth of its employees, particularly in the marketing department?
• What are the most pressing challenges facing the organization, and how can this role contribute to addressing them?
• How does the organization measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important to track?
• What is the organization's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter via email to mary.sanchez@afterschoolallstars.org or via the online application
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your content marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of After-School All-Stars' mission and how your skills and experience align with their goals
• Prepare for interviews by researching the organization, its mission, and the specific requirements of the role
• Follow up with the hiring manager after your interview to reiterate your interest in the position and address any questions or concerns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.