📌 Core Information
🔹 Job Title: Content Marketing Manager | Editorial & Long Form
🔹 Company: Kami
🔹 Location: Parnell, Auckland, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Senior (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that drive business goals
- Creating high-quality, engaging content for various channels
- Collaborating with cross-functional teams to bring ideas to life
- Leveraging customer stories to humanize and quantify Kami's impact
ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and a deep understanding of modern content storytelling.
📋 Key Responsibilities
✅ Own and manage the editorial calendar, ensuring timely, high-quality, and dial-moving content across owned, paid, and earned channels
✅ Lead Kami's thought leadership to establish the company as a global go-to innovator in digital learning
✅ Leverage customer stories to create compelling narratives that stand out in crowded markets
✅ Create and scale acquisition, retention, and product communications to increase adoption and reduce friction
✅ Execute Kami's SEO content strategy to boost discoverability and organic growth
✅ Ensure long-form content meets best-in-class standards and delivers with velocity
✅ Collaborate across teams to amplify content, utilize data and AI tools to boost performance, and drive user and business value
ASSUMPTION: This role involves a mix of strategic planning and hands-on content creation, requiring a versatile and adaptable individual.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 4-6+ years in content marketing or journalism, with a preference for SaaS, Tech, or EdTech experience
Required Skills:
- Exceptional attention to detail and strong grammar skills
- Customer-obsessed with strong research, synthesis, and insight skills
- Solid grasp of content strategy, execution, tone of voice, and scaling comms programs
- Self-starter who collaborates well across teams and delivers with intensity and a commercial lens
- Globally minded, with a passion for supporting diverse, passionate educators and colleagues
Preferred Skills:
- Experience with SEO tools and strategies
- Familiarity with content management systems (CMS)
- Knowledge of marketing automation tools
ASSUMPTION: While not explicitly stated, a strong portfolio of writing samples and relevant work experience are expected.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing role in Auckland, the estimated salary range is NZD 90,000 - 120,000 per annum.
Benefits:
- Healthcare
- Parking
- Free lunches and snacks
Working Hours: Full-time, with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Education Technology (EdTech)
Company Size: Medium (100+ employees)
Founded: Not specified, but Kami has achieved significant milestones and growth in recent years
Company Description:
- Kami is an award-winning education company based in Auckland, New Zealand
- Leading digital classroom platform with over 40 million users worldwide
- Empowers students and supports teachers with meaningful solutions
Company Specialties:
- Digital classroom platform
- Education technology
- Student engagement and support
Company Website: https://kamiapp.com/
ASSUMPTION: Kami is a growing and innovative company in the EdTech industry, with a strong focus on user-centric design and customer success.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Content
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential career progression into leadership or management roles
- Opportunities to shape Kami's content strategy and grow with the company
- Chance to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Kami's content strategy and global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Parnell, Auckland
Office Location(s): Parnell, Auckland
Geographic Context:
- Auckland is New Zealand's largest city, with a vibrant and growing tech industry
- Parnell is a trendy, urban neighborhood with easy access to public transportation and amenities
- Kami's office is centrally located, with nearby cafes, restaurants, and shops
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM), with flexibility for the right candidate
ASSUMPTION: Kami's office environment is collaborative, creative, and supportive, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the content team
- Final interview with the Head of Content
Key Assessment Areas:
- Writing and content creation skills
- Strategic thinking and planning
- Collaboration and teamwork
- Cultural fit and alignment with Kami's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a portfolio of writing samples that demonstrate your range and versatility
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research Kami's company culture and values to show your enthusiasm and fit
ATS Keywords: Content marketing, editorial, long-form, strategy, execution, collaboration, SEO, customer stories, thought leadership
ASSUMPTION: Kami's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Kami uses industry-standard tools and technologies to streamline content creation, management, and distribution.
👔 Cultural Fit Considerations
Company Values:
- Customer-first
- Innovation
- Collaboration
- Integrity
- Growth mindset
Work Style:
- Creative and dynamic
- Collaborative and supportive
- Fast-paced and adaptable
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating engaging content that resonates with educators worldwide?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you have a growth mindset and a desire to learn and improve continuously?
ASSUMPTION: Kami values diversity, inclusion, and collaboration, seeking candidates who align with their mission and cultural values.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Balancing strategic planning with hands-on content creation
- Working with remote or distributed teams across different time zones
- Keeping up with industry trends and best practices in a rapidly evolving field
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on thought leadership and customer storytelling
- EdTech industry context is crucial for creating relevant and engaging content for educators worldwide
- Career progression opportunities may vary depending on the company's size and growth trajectory
ASSUMPTION: This role offers unique challenges and opportunities, with a strong focus on thought leadership and customer-centric content creation in the EdTech industry.
📝 Sample Projects
- Developing a comprehensive content strategy for Kami's upcoming product launch
- Creating a series of long-form blog posts on digital learning best practices and trends
- Collaborating with the design team to create visually appealing infographics and other content assets
ASSUMPTION: These sample projects demonstrate the range and depth of content creation and strategy required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the content team's structure and how this role fits within it?
- How does Kami measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the content team currently, and how can this role help address them?
- How does Kami support the professional development and growth of its content team members?
- What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to Kami's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on content marketing, editorial, and long-form content creation
- Prepare a portfolio of writing samples that showcase your range and versatility, demonstrating your ability to create engaging and effective content for various channels
- Research Kami's company culture and values to show your enthusiasm and fit, and prepare for behavioral and situational interview questions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
