Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Tessell Inc

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive content marketing strategy
• Creating compelling narratives that highlight Tessell's cloud database solutions
• Positioning Tessell as a thought leader in the data management space
• Driving brand awareness, generating demand, and supporting the sales pipeline

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of content marketing best practices to drive business outcomes.

📋 Key Responsibilities

✅ Develop and implement a comprehensive content marketing strategy aligned with business goals and audience needs

✅ Produce and manage a diverse range of content including blog posts, whitepapers, case studies, ebooks, website copy, newsletters, and technical documentation

✅ Create thought leadership content that establishes Tessell as an authority in database management and cloud technologies

✅ Ensure all content is SEO-optimized to increase visibility and organic traffic

✅ Identify optimal channels for content distribution and implement effective promotion strategies

✅ Track and analyze content performance metrics to continuously refine strategy

✅ Manage relationships with freelance writers, designers, and other content production resources as needed

ASSUMPTION: This role requires a balance of creativity and analytical skills, with the ability to translate complex technical concepts into clear, compelling narratives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: 5+ years of content marketing experience, preferably in B2B technology sector

Required Skills:

• Demonstrated experience creating technical content for cloud, database, or enterprise software products
• Strong writing, editing, and proofreading skills with attention to detail
• Understanding of SEO best practices and content optimization techniques
• Experience with content management systems and marketing automation tools
• Ability to translate complex technical concepts into clear, compelling narratives
• Data-driven approach to content strategy with experience analyzing content performance metrics

Preferred Skills:

• Experience in database technology, cloud computing, or enterprise IT
• Knowledge of database systems like PostgreSQL, MySQL, Oracle, or SQL Server
• Familiarity with Database-as-a-Service (DBaaS) concepts and cloud platforms (AWS, Azure, GCP)
• Experience creating content for technical audiences, including developers and database administrators
• Portfolio demonstrating technical writing capabilities and storytelling skills
• History of successful lead generation through content marketing initiatives

ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous PTO and holiday policy

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Database-as-a-Service (DBaaS) and cloud technologies

Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2021 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Tessell is a multi-cloud DBaaS platform redefining enterprise data management
• Unifies operational and analytical data within a seamless data ecosystem
• Enables enterprises to modernize databases, optimize cloud economics, and drive intelligent decision-making at scale

Company Specialties:

• DBaaS, Databases, Data Management, Data Protection
• PostgreSQL, MySQL, SQL Server, Oracle
• Cloud PaaS, Conversational Data Management (CoDaM), Google Cloud, AWS RDS, CloudSQL, Microsoft Azure, OCI
• MultiCloud, Cloud Databases, Data AI, Generative AI, and Database Management

Company Website: https://tessell.com

ASSUMPTION: Tessell is a growing company with a strong focus on innovation and thought leadership in the DBaaS space.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Remote OK, with flexible work hours and a results-driven work environment

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on cutting-edge technology and shape Tessell's content strategy
• Chance to collaborate with cross-functional teams and gain a holistic understanding of the business

ASSUMPTION: This role offers significant growth potential as Tessell continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with an office in Bangalore)

Office Location(s): San Francisco Bay Area, US, and Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital city of Karnataka and the third-largest city in India
• Known for its vibrant tech industry, with a strong focus on startups and innovation
• Offers a mix of traditional Indian culture and modern urban living

Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options

ASSUMPTION: Bangalore offers a dynamic and vibrant work environment, with a strong tech industry and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• Writing test or case study to evaluate content creation and strategy skills
• In-depth interviews with cross-functional stakeholders to discuss the role and company fit
• Final interview with the VP of Marketing to discuss career growth and expectations

Key Assessment Areas:

• Writing and editing skills
• Content strategy and planning
• SEO knowledge and content optimization
• Cultural fit and alignment with Tessell's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Include a portfolio or writing samples that demonstrate your technical writing capabilities
• Prepare for the writing test or case study by researching Tessell's products and target audience
• Be ready to discuss your approach to content strategy and thought leadership

ATS Keywords: Content Strategy, Content Creation, Thought Leadership, SEO Optimization, Performance Analysis, Vendor Management, Technical Writing, Marketing Automation, Data-Driven Approach, Communication Skills, Strategic Thinking, Creative Mindset, Self-Motivated, Collaborative Spirit, Attention to Detail, Customer-Centric Approach

ASSUMPTION: Tessell's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on writing and content strategy.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Tessell uses industry-standard tools for content creation, management, and promotion.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning
• Collaboration: Working together to achieve common goals
• Customer-centric: Focusing on customer needs and exceeding expectations

Work Style:

• Dynamic and agile, with a strong focus on results and growth
• Collaborative and cross-functional, with a flat organizational structure
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and best practices in content marketing?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing business needs?
• How do you approach working with cross-functional teams and incorporating feedback into your content?

ASSUMPTION: Tessell values innovation, collaboration, and a customer-centric approach, with a dynamic and agile work environment.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing tech industry
• Balancing the needs of technical and business audiences in content creation
• Adapting to a remote or hybrid work environment, with limited in-person collaboration

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on technical content creation and thought leadership
• Tessell's emphasis on innovation and cutting-edge technology sets it apart from more established companies in the industry
• This role offers significant growth potential as Tessell continues to expand and solidify its position in the market

ASSUMPTION: This role is unique in its focus on technical content marketing for a innovative DBaaS platform.

📝 Sample Projects

• Developing a comprehensive content strategy for Tessell's upcoming product launch
• Creating a series of technical whitepapers that establish Tessell's expertise in DBaaS and cloud technologies
• Producing a webinar or video series that showcases Tessell's platform and thought leadership in the industry

ASSUMPTION: These sample projects reflect the strategic and creative nature of the Content Marketing Manager role at Tessell.

❓ Key Questions to Ask During Interview

• How does Tessell differentiate itself from other DBaaS providers in the market?
• Can you describe the team structure and dynamics within the marketing department?
• How does Tessell support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Tessell approach work-life balance and employee well-being in a remote or hybrid work environment?

ASSUMPTION: These questions are designed to assess Tessell's company culture, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Prepare a portfolio or writing samples that demonstrate your technical writing capabilities
• Research Tessell's products and target audience to prepare for the writing test or case study
• Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.