Content Marketing Manager (m/w/d) in Voll- oder Teilzeit (min. 30h)

📌 Core Information

🔹 Job Title: Content Marketing Manager (m/w/d) in Voll- oder Teilzeit (min. 30h)

🔹 Company: isento GmbH

🔹 Location: Nuremberg, Germany

🔹 Job Type: Full-Time or Part-Time (min. 30 hours/week)

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Conception, creation, and production of video content for marketing channels
• Management and improvement of the company website
• Development of social media content and Google Ads campaigns
• Supporting other departments with marketing expertise

ASSUMPTION: This role requires a mix of creative and analytical skills, with a focus on video production and digital marketing.

📋 Key Responsibilities

✅ Video Content Creation: Develop and produce engaging video content for marketing channels

✅ Website Management: Maintain and improve the company website, creating new product pages and optimizing existing content

✅ Social Media Management: Create relevant content for social media platforms and manage postings

✅ SEO & Google Ads: Develop and optimize SEO campaigns, create and evaluate Google Ads campaigns, and derive insights for future campaigns

✅ Cross-Departmental Support: Provide marketing expertise to other departments, such as employer branding and recruiting campaigns

ASSUMPTION: This role involves a mix of independent work and collaboration with other teams, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: A completed degree or comparable qualification in marketing

Experience: At least 3 years of relevant work experience in marketing, with a focus on video production and digital marketing

Required Skills:

• Proficient in video editing software (Adobe Creative Cloud)
• Expertise in WordPress and its technical functions
• Strong German language skills (native level) and good English skills
• Excellent communication and project management skills

Preferred Skills:

• Experience with SEO tools and strategies
• Knowledge of Google Ads platform
• Familiarity with CRM systems

ASSUMPTION: Candidates with a strong portfolio showcasing their video production and marketing skills will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (full-time), pro-rata for part-time (based on industry standards for mid-level marketing roles in Nuremberg)

Benefits:

• Flexible working hours and up to 4 days of remote work per week
• Financial support for JobRad leasing, public transport, and company pension scheme
• Regular team events and individual training opportunities
• Exciting projects in the fields of robotics, AI, and machine learning
• Excellent company culture with a focus on respect and open-mindedness

Working Hours: 30-40 hours per week, with flexible hours and up to 4 days of remote work

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Nuremberg, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 51-200 employees (mid-sized company, offering a mix of startup-like agility and established processes)

Founded: 2010, with a history of steady growth and expansion

Company Description:

• isento specializes in custom IT solutions, supporting customers' business processes
• The company offers a range of services, including project management, software development, and quality management
• isento is known for its open-minded corporate culture and excellent working atmosphere

Company Specialties:

• Software development
• Software architecture
• Project management
• Agile coaching
• Robotics, AI, and machine learning

Company Website: http://isento.de

ASSUMPTION: isento's focus on custom IT solutions and open-minded corporate culture makes it an attractive employer for creative problem-solvers.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and specialization

Reporting Structure: Reports directly to the management team, with close collaboration with other departments

Work Arrangement: Hybrid, with 2 days of remote work and 3 days on-site

Growth Opportunities:

• Expanding skills in digital marketing and video production
• Potential to take on more responsibilities and lead projects
• Opportunities to work on diverse and exciting projects in robotics, AI, and machine learning

ASSUMPTION: This role offers strong growth potential for candidates eager to expand their skills and take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): Ostendstraße 242, Nürnberg, Bayern 90482, DE

Geographic Context:

• Nuremberg is a mid-sized city in Bavaria, Germany, with a rich history and vibrant cultural scene
• The city offers a high quality of life, with affordable housing and excellent public transportation
• Nuremberg is home to a thriving tech industry, with numerous startups and established companies

Work Schedule: Flexible working hours with up to 4 days of remote work per week

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while the modern office space fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team, including a practical task or case study
• Final decision and job offer

Key Assessment Areas:

• Video production and editing skills
• Digital marketing expertise
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant video production and marketing projects in your portfolio
• Tailor your resume and cover letter to emphasize your skills and experience in video production and digital marketing
• Prepare for interview questions about your approach to video content creation, SEO, and Google Ads

ATS Keywords: Content Marketing, Video Production, Digital Marketing, SEO, Google Ads, WordPress, Adobe Creative Cloud, Social Media Management

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on video production and digital marketing expertise.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, After Effects)
• WordPress
• SEO tools (e.g., SEMrush, Ahrefs)
• Google Ads platform
• CRM systems (e.g., HubSpot, Salesforce)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Open-mindedness and respect
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Analytical and data-driven
• Collaborative and communicative

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable working independently and managing your own projects?
• Do you have strong communication skills and enjoy working with diverse teams?

ASSUMPTION: Candidates who align with isento's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with the latest trends and best practices in video production and digital marketing
• Balancing creative and analytical aspects of the role

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on video production and content creation
• In the IT services industry, this role requires a mix of creative and analytical skills, with a focus on digital marketing
• Career progression may involve specializing in video production, digital marketing, or taking on leadership roles within the marketing department

ASSUMPTION: This role offers a unique blend of creative and analytical work, with opportunities for specialization and growth within the marketing department.

📝 Sample Projects

• Developing a series of promotional videos for a new product launch
• Creating engaging social media content to drive brand awareness and customer engagement
• Optimizing the company website for SEO and improving organic traffic through targeted content creation

ASSUMPTION: These sample projects illustrate the range of responsibilities and the mix of creative and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most pressing challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the company measure the success of its marketing efforts, and how will the performance of this role be evaluated?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your video production and digital marketing skills and experience
• Prepare a portfolio showcasing your best video production and marketing projects
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.