📌 Core Information
🔹 Job Title: Content Marketing Manager (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Berlin-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Planning and managing the content calendar across all relevant channels
- Developing creative content ideas and optimizing them for various platforms
- Coordinating photo and video production, from briefing to final delivery
- Collaborating with cross-functional teams to ensure consistent branding
- Managing external partners and agencies to ensure high-quality content
ASSUMPTION: This role requires a strong understanding of multichannel content strategies and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Plan and manage the content calendar across all relevant channels
✅ Develop creative content ideas and optimize them for various platforms
✅ Coordinate photo and video production, from briefing to final delivery
✅ Collaborate with cross-functional teams to ensure consistent branding
✅ Manage external partners and agencies to ensure high-quality content
ASSUMPTION: The role may require occasional overtime to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of experience in content management, redaktional marketing, or creative content production, ideally in startups, scale-ups, or agencies
Required Skills:
- Proven experience in planning and managing content calendars
- Strong understanding of multichannel content strategies
- Excellent project management and stakeholder coordination skills
- Fluency in German and English
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of SEO best practices
- Familiarity with Adobe Creative Suite or similar tools
ASSUMPTION: Candidates with experience in the renewable energy or tech industries may have an advantage.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Hybrid work model (Berlin-based with remote flexibility)
- Modern office in Berlin-Friedrichshain with various amenities
- Monthly all-hands meetings and lunch & learn sessions
- Legendary team spirit and unvergessliche teamevents
- Strong feedback culture and opportunities for professional growth
Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Berlin.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Services
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 2017
Company Description:
- Enpal is the market leader for solar panels in Europe and the largest competitive smart meter operator in Germany
- The company offers a unique energy trading platform with artificial intelligence that connects storage systems, charging stations, and heat pumps with the power exchange
- Enpal is committed to creating a diverse and inclusive work environment, with over 65 different nationalities represented in its team
Company Specialties:
- Renewable energy
- Photovoltaics
- Sales and business development
- Software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on renewable energy and sustainability makes it an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (Berlin-based with remote flexibility)
Growth Opportunities:
- Potential career progression to a senior content marketing role or management position
- Opportunities to work on high-impact projects and contribute to Enpal's mission
- Chance to gain experience in a fast-growing, innovative company
ASSUMPTION: This role offers significant growth potential for the right candidate, as Enpal continues to expand and grow.
🌍 Location & Work Environment
Office Type: Modern office with various amenities, including a table tennis table, yoga room, and rooftop terrace
Office Location(s): Berlin-Friedrichshain
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
- The city is known for its vibrant culture, nightlife, and diverse neighborhoods
- Berlin is also a major hub for tech and startup companies
Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of remote work
ASSUMPTION: Berlin's vibrant culture and strong tech industry make it an attractive location for candidates seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
Key Assessment Areas:
- Content creation and optimization skills
- Project management and stakeholder coordination abilities
- Cultural fit and alignment with Enpal's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous content work to showcase your creativity and technical abilities
- Research Enpal's mission and values to demonstrate your enthusiasm for the company and its goals
ATS Keywords: Content Marketing, Content Management, Content Creation, Multichannel Content Strategies, Project Management, Stakeholder Coordination, German, English
ASSUMPTION: Enpal's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Adobe Creative Suite or similar tools
- Project management software (e.g., Asana, Trello, Jira)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Zero energy bills, zero carbon emissions, full independence
- Diversity and inclusion
- Strong feedback culture and continuous learning
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you share Enpal's commitment to sustainability and renewable energy?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work setting?
ASSUMPTION: Enpal values candidates who are passionate about its mission, committed to delivering high-quality work, and eager to learn and grow in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Keeping up with the fast-paced, ever-changing nature of the renewable energy industry
- Adapting to a hybrid work environment, with both on-site and remote work components
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or Manager in other industries, but with a focus on renewable energy and sustainability
- Enpal's fast-growing, innovative nature offers more opportunities for career growth and impact compared to larger, more established companies
- This role may have more responsibility and autonomy than similar roles in larger organizations
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other industries or company sizes.
📝 Sample Projects
- Developing a content strategy for Enpal's social media channels, including a mix of educational, engaging, and promotional content
- Creating a series of blog posts or articles about renewable energy trends, technologies, and best practices
- Managing the production of a video series showcasing Enpal's products and services, from concept development to final delivery
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Enpal support the professional growth and development of its employees?
- What are the biggest challenges facing the content marketing team in the coming months or years?
- How does Enpal measure the success and impact of its content marketing efforts?
- What is the company's long-term vision for its content marketing strategy?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Enpal careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous content work to showcase your creativity and technical abilities
- Research Enpal's mission and values to demonstrate your enthusiasm for the company and its goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
