📌 Core Information
🔹 Job Title: Content Marketing Manager (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Planning and managing the content calendar across all relevant channels
- Developing creative ideas and coordinating the production of photo and video material
- Working closely with design, brand, product, and sales teams to ensure a consistent and strong content presence
- Optimizing content for respective platforms and ensuring high-quality standards
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and excellent communication abilities to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Plan and manage the content calendar across all relevant channels
✅ Develop creative content ideas and turn them into engaging formats for different target groups and platforms
✅ Coordinate the production of photo and video material, from briefing creation to scheduling and stakeholder communication
✅ Collaborate with design, brand, product, and sales teams to ensure a consistent and strong content presence
✅ Optimize content for respective platforms, such as short videos for social media, detailed formats for YouTube, or high-performing landing page texts
✅ Ensure all content reflects the brand's tone, visual style, and messaging
ASSUMPTION: The role involves a high level of autonomy and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of experience in content management, editorial marketing, or creative content production, ideally in startups, scale-ups, or agencies
Required Skills:
- Proven experience in creating and managing content calendars
- Strong understanding of multichannel content strategies
- Experience in coordinating creative content projects (photo, video, social assets)
- Ability to create structured briefings and coordinate between internal and external teams
- Excellent project management, timeline tracking, and stakeholder management skills
- High-quality standards and a can-do mentality that motivates others
Preferred Skills:
- Fluency in additional languages (e.g., English)
- Experience with content marketing tools and platforms
ASSUMPTION: Candidates with experience in the renewable energy or tech industries may have an advantage, but relevant transferable skills are more important.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on experience and industry standards for similar roles in Berlin)
Benefits:
- Work in Germany's first green unicorn and actively shape the solar energy transition
- Diverse and international team with more than 65 nationalities
- Hybrid work model (combination of remote and on-site work)
- Modern office in Berlin-Friedrichshain with various amenities (e.g., table tennis, yoga, terrace, fully stocked drinks fridge)
- Onboarding day to learn about the company, team members, and founder Mario
- Regular company updates and learning opportunities (e.g., all-hands meetings, lunch & learn sessions)
- Strong team spirit and unforgettable team events
- Feedback-driven culture that values growth and learning
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Berlin. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable energy services
Company Size: 1,001-5,000 employees (large enough to offer stability and growth opportunities, but still agile and innovative)
Founded: 2017 (relatively young, but well-established in the market)
Company Description:
- Enpal is the market leader for solar panels in Europe and the largest competitive smart meter operator in Germany
- The company's core technology is the Energy Trader, an AI-powered platform that connects storage systems, charging stations, and heat pumps to the power exchange
- Enpal aims to become the largest virtual power plant in Europe, with the capacity to match the output of a nuclear power plant
Company Specialties:
- Renewable energy
- Photovoltaics
- Sales and business development
- Technology and software development
- Green energy and clean tech
- Career and professional development
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on renewable energy and sustainability makes it an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience, with opportunities for growth and advancement)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the time working remotely)
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into new markets or business areas within the company
- Broadening of skills and expertise through cross-functional projects or collaborations
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and networking.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with various amenities (e.g., table tennis, yoga, terrace, fully stocked drinks fridge)
Office Location(s): Berlin-Friedrichshain
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The office is located in a popular neighborhood with easy access to public transportation, shops, restaurants, and cultural attractions
- Berlin offers a high quality of life, with affordable housing, green spaces, and a wide range of leisure activities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Content creation and strategy skills
- Project management and organizational abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Enpal's mission and values in your application materials
- Prepare examples of your content creation and project management work to discuss during the interview
ATS Keywords: Content marketing, content management, content calendar, multichannel content, creative content production, project management, stakeholder communication, quality assurance, German, English
ASSUMPTION: Enpal's hiring process is designed to be fair, transparent, and inclusive, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Content marketing platforms (e.g., Hootsuite, Buffer, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Design and editing tools (e.g., Adobe Creative Suite, Canva, or similar)
- Video and audio editing software (e.g., Final Cut Pro, Adobe Premiere Pro, or similar)
ASSUMPTION: Familiarity with relevant tools and technologies is expected, but specific software proficiency can often be learned on the job.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Sustainability and environmental responsibility
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Agile and adaptable
- Data-driven and results-oriented
- Creative and innovative
- Collaborative and communicative
- Proactive and self-motivated
Self-Assessment Questions:
- Do I share Enpal's commitment to sustainability and environmental responsibility?
- Am I comfortable working in a fast-paced, dynamic environment with frequent changes and priorities?
- Do I thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Enpal's company culture is characterized by innovation, sustainability, collaboration, and a strong focus on customer excellence.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs and priorities of different stakeholders (e.g., design, brand, product, sales)
- Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
- Working effectively in a hybrid or remote work arrangement
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Social Media Manager: Content Marketing Managers focus on creating and distributing valuable content across multiple channels, while Social Media Managers specialize in managing and growing social media presence. Both roles require strong content creation and strategy skills, but the focus and scope of their responsibilities differ.
- Content Marketing Manager vs. SEO Specialist: Content Marketing Managers create and distribute valuable content to attract and engage audiences, while SEO Specialists optimize content and websites to improve search engine rankings. Both roles require strong content creation and strategy skills, but SEO Specialists focus more on technical aspects and data-driven optimization.
- Career progression: Content Marketing Managers can progress to senior or management roles within the marketing department, or expand their skills and expertise through cross-functional projects or collaborations to move into related fields (e.g., product marketing, brand management, or communications).
ASSUMPTION: Understanding the differences between related roles and career progression paths can help candidates identify the best fit for their skills, interests, and long-term goals.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, social media posts, email campaigns, and landing pages
- Coordinating a photoshoot or video production to create high-quality visual content for multiple channels
- Optimizing content for search engines and improving organic traffic through targeted keyword research and on-page optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Content Marketing Manager role at Enpal.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits within it?
- How does Enpal support the professional development and growth of its employees?
- What are the most significant challenges facing the content marketing team in the next 6-12 months, and how can this role contribute to addressing them?
- How does Enpal measure the success and impact of its content marketing efforts?
- What is the company's approach to work-life balance and employee well-being in a hybrid or remote work environment?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you assess the fit between your career goals and the company's opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your content creation and project management work to discuss during the interview
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
