Content Marketing Producer for a USA Client (Remote)

📌 Core Information

🔹 Job Title: Content Marketing Producer for a USA Client (Remote)

🔹 Company: Paired

🔹 Location: Colombia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Colombia)

🚀 Job Overview

Key aspects of this role include:

• Managing content lifecycle for YouTube and Instagram
• Collaborating with creative team members for smooth content production
• Writing compelling captions and optimizing posts for engagement
• Scheduling and publishing content consistently

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on creative content production and optimization.

📋 Key Responsibilities

✅ Own the content lifecycle for YouTube and Instagram—from raw footage to live post

✅ Manage timelines and collaborate with the video editor and graphic designers to ensure smooth content production

✅ Write and upload compelling captions, titles, and descriptions that align with the brand voice and maximize reach

✅ Ensure posts are optimized for engagement and meet platform-specific requirements (e.g., tags, copyright, thumbnails)

✅ Schedule and publish content consistently on YouTube and Instagram

✅ Work closely with the client to align content with ongoing marketing initiatives

✅ Bring a creative and strategic lens to content projects, ensuring each post contributes to broader marketing goals

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Communications, or a related field)

Experience: Proven experience managing YouTube and Instagram content for brands or creators

Required Skills:

• Strong copywriting skills with a clear, engaging tone—portfolio in English required
• Hands-on experience with uploading and optimizing content on YouTube Studio and Instagram
• Experience collaborating with video editors and graphic designers
• Proactive and organized, with a marketing mindset and attention to detail
• Available to work full-time on US hours
• Ability to drive projects forward independently while communicating clearly with all stakeholders
• Strong fluency in written and spoken English

Preferred Skills:

• Experience working with US-based clients
• Familiarity with content marketing trends and best practices

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is assumed. Additionally, experience working with US-based clients and familiarity with content marketing trends would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 USD per year (Assumed, based on experience level and market rates for content marketing roles in Colombia)

Benefits:

• Ability to work remotely

Working Hours: Full-time (Assumed: 40 hours per week, with flexibility to work US hours)

ASSUMPTION: The salary range is an estimate based on market rates for content marketing roles in Colombia. Benefits may include standard employee benefits, such as health insurance and retirement plans, but these are not explicitly stated.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring Consulting

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2023

Company Description:

• Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent
• The company admires the importance of innovative social media strategies and connects talented individuals with great companies that need their unique skills
• Paired's mission is to provide great jobs to talented people, no matter where they are located

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired is a relatively new company, focusing on connecting remote talent with global opportunities, particularly in the creative and design fields.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role may report directly to the client or to a manager within Paired, depending on the specific project structure

Work Arrangement: Remote (Colombia), with flexibility to work US hours

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it grows
• Opportunity to work with diverse clients and gain experience in various industries

ASSUMPTION: As a growing company, Paired may offer opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Not applicable (Remote work)

Geographic Context:

• Colombia has a vibrant and growing tech industry, with a large talent pool and a strong focus on remote work
• The time zone difference with the US may require some flexibility in working hours

Work Schedule: Full-time (Assumed: 40 hours per week, with flexibility to work US hours)

ASSUMPTION: Working remotely in Colombia may offer a better work-life balance and lower cost of living compared to working in the US.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a Paired recruiter
• Technical assessment or case study
• Final interview with the client or hiring manager

Key Assessment Areas:

• Content marketing skills and experience
• English language proficiency
• Cultural fit with the company and client
• Problem-solving and project management skills

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Provide examples of your content marketing work, with a focus on YouTube and Instagram
• Demonstrate your understanding of the role and Paired's mission in your application materials

ATS Keywords: Content Marketing, Social Media Strategy, Copywriting, Video Editing, Content Production, Project Management, Engagement Optimization, Collaboration, Attention to Detail, Creative Thinking, Marketing Execution, Content Scheduling, Brand Voice Alignment, YouTube Management, Instagram Management, Content Lifecycle Management

ASSUMPTION: The application process may involve multiple stages, including a technical assessment or case study, to evaluate the candidate's content marketing skills and fit for the role.

🛠️ Tools & Technologies

• YouTube Studio
• Instagram Business Account
• Project management tools (e.g., Asana, Trello, or similar)
• Content creation and editing tools (e.g., Canva, Adobe Creative Suite, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the client's preferences and the project's requirements.

👔 Cultural Fit Considerations

Company Values:

• Global perspective
• Innovation and creativity
• Collaboration and teamwork

Work Style:

• Remote and flexible work arrangements
• Fast-paced and dynamic environment
• Strong focus on communication and collaboration

Self-Assessment Questions:

• Do you have experience working remotely and collaborating with international teams?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you have strong communication skills and the ability to work effectively with diverse stakeholders?

ASSUMPTION: Paired values candidates who are adaptable, creative, and strong communicators, with a global perspective and a willingness to collaborate with diverse teams.

⚠️ Potential Challenges

• Time zone differences with US-based clients may require flexibility in working hours
• Managing multiple projects and deadlines simultaneously may be challenging
• Working remotely may require strong self-motivation and time management skills
• Language barriers or cultural differences may present communication challenges

ASSUMPTION: Working remotely and collaborating with international clients may present unique challenges, but also offers opportunities for personal and professional growth.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Social Media Manager position, but with a stronger focus on hands-on content production and optimization
• Compared to other content marketing roles, this position requires a unique blend of creative and strategic skills, as well as strong project management abilities
• Career progression may involve moving into more senior content marketing roles or specializing in a specific platform or industry

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with opportunities for career growth and specialization.

📝 Sample Projects

• Managing the content lifecycle for a US-based e-commerce client's YouTube channel, from raw footage to live post
• Optimizing Instagram content for a fashion brand, focusing on engagement and reach
• Collaborating with a graphic designer to create visually appealing thumbnails and graphics for social media posts

ASSUMPTION: Sample projects may vary depending on the client's industry, target audience, and marketing objectives.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategy for your clients, and how this role fits into that strategy?
• How does Paired support its remote employees, and what resources are available to help me succeed in this role?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Paired foster a culture of innovation and creativity, and what opportunities are there for professional development?
• What is the typical onboarding process for new employees, and how will I be integrated into the team and the company's overall mission?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Prepare examples of your content marketing work, with a focus on YouTube and Instagram
• Follow up with Paired after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.