Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: insightsoftware

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Senior Manager, Content Marketing, to develop and execute data-driven content marketing strategies.
• Crafting high-quality, engaging content across multiple channels, including blogs, white papers, case studies, reports, website copy, social media, and marketing materials.
• Managing the entire production process for content assets, ensuring deadlines and quality standards are met.
• Analyzing content performance using analytics tools, identifying areas for improvement, and refining strategies to maximize impact.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement. The ideal candidate will have a proven track record of working with leadership to develop content strategies and maintain editorial calendars.

📋 Key Responsibilities

✅ Collaborate with the Senior Manager, Content Marketing, to brainstorm ideas, understand target audience needs, and develop content briefs aligned with marketing goals.

✅ Write high-quality, engaging content for digital platforms, ensuring all content supports our brand voice and adheres to style guidelines.

✅ Leverage AI tools to improve workflows and overall productivity, ensuring thoughtful human review for accuracy and human-centric voice.

✅ Oversee the entire production process for content assets, ensuring deadlines and quality standards are met.

✅ Copyedit content written by subject matter experts.

✅ Manage complex projects, such as survey reports, that involve collaboration across the business.

✅ Work with SEO and localization teams to refine content.

✅ Proactively coordinate with external resources like writers or editors to produce polished, professional materials.

✅ Work with marketing teams to develop effective strategies for distributing content across multiple channels.

✅ Track and analyze content performance using analytics tools, identify areas for improvement, and refine strategies to maximize impact.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously and meet deadlines efficiently.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, Marketing, Communications, or a related field.

Experience: 3+ years of experience in content writing, content marketing, or marketing communications.

Required Skills:

• Proven ability to work with leadership to develop data-driven content strategies and maintain editorial calendars.
• Strong writing and editing skills with exceptional attention to detail.
• Experience creating content for various platforms, including blogs, social media, PDFs, and websites.
• Solid knowledge of SEO best practices.
• Excellent English communication (written and spoken) and collaboration skills.
• Ability to handle multiple projects simultaneously and meet deadlines efficiently.
• Strong organizational skills and the ability to manage workflows effectively.
• Proficiency in Microsoft Office and content management systems (CMS) like WordPress.

Preferred Skills:

• Experience with project management tools like Wrike or Airtable.
• Knowledge of finance and accounting.

ASSUMPTION: While knowledge of finance and accounting is a plus, it is not required for this role. The ideal candidate will have a strong foundation in content creation and marketing, with a willingness to learn about the finance and accounting industry.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for an Intermediate Content Marketing Specialist in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for an Intermediate Content Marketing Specialist in the United States. The actual salary may vary depending on the candidate's experience, skills, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on enterprise solutions for the Office of the CFO

Company Size: Medium (501-1,000 employees) - This means the company is large enough to have established processes and teams but still maintains a relatively flat organizational structure, allowing for more direct communication and collaboration.

Founded: 2000 (as Magnitude Software, rebranded as insightsoftware in 2021) - The company has a long history in the industry and has experienced significant growth and evolution over the years.

Company Description:

• insightsoftware is a global provider of comprehensive solutions for the Office of the CFO.
• The company believes that an actionable business strategy begins and ends with accessible financial data.
• With solutions across financial planning and analysis (FP&A), accounting, and operations, insightsoftware transforms how teams operate, empowering leaders to make timely and informed decisions.

Company Specialties:

• Data Warehousing
• Reporting
• Master Data Management (MDM)
• Business Intelligence
• Data Harmonization
• Analytics
• Corporate Performance Management
• Data Connectivity
• Application Data Management
• Product Information Management
• Unified access to all enterprise data sources
• SAP Automation
• Product Content Management
• eCommerce
• B2B/B2C Commerce
• Multichannel Commerce
• Applications Reporting
• Packaged Analytics
• Operational Reporting
• Business Analytics
• Business Process
• Operations Management
• Excel
• Sharepoint
• and SAP S/4 HANA Central Finance

Company Website: insightsoftware.com

ASSUMPTION: As a medium-sized company with a global presence, insightsoftware offers a dynamic and evolving work environment. The company's focus on data-driven decision making and continuous improvement is reflected in this role's responsibilities and required qualifications.

📊 Role Analysis

Career Level: Intermediate - This role is suitable for candidates with 2-5 years of experience in content writing, content marketing, or marketing communications.

Reporting Structure: The Content Marketing Specialist will report directly to the Senior Manager, Content Marketing.

Work Arrangement: Remote Solely - This role can be performed entirely remotely, with the ability to work from anywhere in the United States.

Growth Opportunities:

• As the company continues to grow and expand its offerings, there may be opportunities for the Content Marketing Specialist to take on additional responsibilities or move into a management role.
• The company offers professional development opportunities, allowing employees to grow their skills and advance their careers.

ASSUMPTION: The remote work arrangement for this role provides flexibility and the ability to work from anywhere in the United States. However, the ideal candidate will be comfortable working independently and managing their time effectively in a remote environment.

🌍 Location & Work Environment

Office Type: Remote - This role does not require the candidate to be based in a specific office location, as it can be performed entirely remotely.

Office Location(s): N/A (Remote)

Geographic Context:

• The United States is the primary market for insightsoftware, with a significant presence in the technology and finance industries.
• The company has multiple office locations across the United States, as well as international offices in Europe, Asia, and Australia.
• The remote work arrangement for this role allows the candidate to work from anywhere in the United States, providing flexibility and the ability to balance work and personal responsibilities.

Work Schedule: Full-time (40 hours per week) with flexible hours - The company offers a flexible work schedule, allowing employees to balance their work and personal responsibilities.

ASSUMPTION: The remote work arrangement for this role provides flexibility and the ability to work from anywhere in the United States. However, the ideal candidate will be comfortable working independently and managing their time effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Senior Manager, Content Marketing, and a team member from the content marketing team
• Final interview with the Director of Marketing
• Background check (if applicable)

Key Assessment Areas:

• Writing and editing skills
• Understanding of content marketing strategies and best practices
• Ability to work collaboratively and manage multiple projects simultaneously
• Understanding of SEO best practices
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your writing and editing work, demonstrating your ability to create high-quality, engaging content.
• Demonstrate your understanding of content marketing strategies and best practices in your application materials.
• Showcase your ability to work collaboratively and manage multiple projects simultaneously by providing examples of your past experiences.

ATS Keywords: Content Marketing, Content Writing, Marketing Communications, SEO, Project Management, Collaboration, Editing, Content Strategy, Digital Marketing, Analytics, Organizational Skills, Microsoft Office, Content Management Systems, Video Scripting, Podcast Scripting, Financial Knowledge

ASSUMPTION: The interview process for this role is designed to assess the candidate's writing and editing skills, understanding of content marketing strategies and best practices, ability to work collaboratively and manage multiple projects simultaneously, and alignment with company values and culture.

🛠️ Tools & Technologies

• Microsoft Office
• Content Management Systems (CMS) like WordPress
• Project management tools like Wrike or Airtable (preferred)
• Analytics tools (e.g., Google Analytics)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The ideal candidate will have proficiency in Microsoft Office and content management systems (CMS) like WordPress. Experience with project management tools like Wrike or Airtable is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven
• Collaborative
• Agile
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of working with leadership to develop data-driven content strategies and maintain editorial calendars?
• Are you comfortable working independently and managing your time effectively in a remote environment?
• Do you have strong writing and editing skills with exceptional attention to detail?
• Are you comfortable working collaboratively and managing multiple projects simultaneously?
• Do you align with the company's values of being customer-centric, innovative, collaborative, accountable, and inclusive?

ASSUMPTION: The ideal candidate for this role will have a strong foundation in content creation and marketing, with a willingness to learn about the finance and accounting industry. They will also be comfortable working independently and managing their time effectively in a remote environment, with a data-driven and collaborative work style.

⚠️ Potential Challenges

• The role may require working with subject matter experts to create content, which can be challenging due to varying levels of expertise and availability.
• The role may require managing complex projects that involve collaboration across the business, which can be challenging due to varying priorities and timelines.
• The role may require working with external resources like writers or editors, which can be challenging due to varying levels of quality and reliability.
• The role may require working with analytics tools to track and analyze content performance, which can be challenging due to the need for continuous learning and adaptation.

ASSUMPTION: The ideal candidate for this role will be comfortable working with subject matter experts, managing complex projects, working with external resources, and using analytics tools to track and analyze content performance.

📈 Similar Roles Comparison

• This role differs from related positions in the content marketing field in that it requires a strong focus on data-driven decision making and continuous improvement.
• Industry-specific context: The finance and accounting industry is highly competitive, with a strong focus on data-driven decision making and continuous improvement.
• Career path comparison: This role is suitable for candidates with 2-5 years of experience in content writing, content marketing, or marketing communications. With experience, the Content Marketing Specialist may advance to a management role or take on additional responsibilities.

ASSUMPTION: The ideal candidate for this role will have a strong foundation in content creation and marketing, with a willingness to learn about the finance and accounting industry. They will also be comfortable working independently and managing their time effectively in a remote environment, with a data-driven and collaborative work style.

📝 Sample Projects

• Developing a content marketing strategy for a new product launch, including blog posts, white papers, case studies, and social media content.
• Managing a survey report project, involving collaboration with subject matter experts, external resources, and multiple stakeholders.
• Creating a series of video scripts to promote the company's products and services on its website and social media channels.

ASSUMPTION: These sample projects are designed to demonstrate the range of responsibilities and skills required for the Content Marketing Specialist role. The ideal candidate will have experience with similar projects and be comfortable managing complex, multi-faceted content marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategy for a new product launch, and how this role would contribute to its development and execution?
• How does the content marketing team collaborate with other departments, such as product, sales, and customer success, to ensure alignment and maximize impact?
• What are the key priorities for the content marketing team in the first 90 days, and how would this role contribute to achieving them?
• How does the company support the professional development and growth of its employees, particularly in the content marketing team?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These key questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture. The ideal candidate will be proactive in seeking out information and demonstrating their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on writing and editing samples, content marketing strategies, and project management examples.
• Prepare a portfolio or examples of your writing and editing work, demonstrating your ability to create high-quality, engaging content.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.