📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Skale
🔹 Location: Cape Town (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Fully owning Skale's website and monthly prospect newsletter
- Creating SEO-driven content that ranks and drives inbound growth
- Collaborating with development and PR teams to improve the site and gain backlinks
- Experimenting with AI and content to push boundaries and share findings
ASSUMPTION: This role requires a strong focus on lead generation through content marketing, with a significant emphasis on SEO and AI integration.
📋 Key Responsibilities
✅ Own and manage Skale's website, blog, and landing pages to turn them into a lead-generating machine
✅ Write SEO-driven content, including articles, landing pages, and resources, to attract high-intent traffic
✅ Perform key SEO tasks such as internal linking, on-page optimizations, keyword research, and competitor analysis to grow organic traffic
✅ Create and share content about Skale's expertise, wins, and lessons learned from growing the agency
✅ Build and polish case studies that demonstrate Skale's impact on clients
✅ Run Skale's monthly prospect newsletter, keeping the brand top-of-mind with news, insights, and industry trends
✅ Collaborate with the development and PR teams to ensure the site is technically sound and gains backlinks
ASSUMPTION: The role requires a high level of autonomy and ownership, with a focus on speed and momentum over perfection.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)
Experience: 2-4 years of content marketing experience, with a proven track record of driving organic growth
Required Skills:
- Proven ability to create content that ranks and drives traffic
- Basic SEO skills, including keyword research, internal linking, and on-page optimizations
- Strong project management skills, with the ability to juggle multiple projects efficiently
- Curiosity about AI and a willingness to experiment with new content creation methods
Preferred Skills:
- Experience running newsletters or content campaigns
- Familiarity with SEO tools and platforms
- Strong analytical skills and a data-driven mindset
ASSUMPTION: While basic SEO skills are required, candidates do not need to be SEO experts, as Skale has dedicated SEO specialists on the team.
💰 Compensation & Benefits
Salary Range: €40,000 - €55,000 per year (based on industry standards for a Content Marketing Specialist with 2-5 years of experience in Cape Town)
Benefits:
- Remote working
- 36 days paid annual leave
- €150 monthly co-working budget
- Regular online team buildings and local meet-ups
- Strong culture of innovation and learning, with training and development plans for each team member
- €500 set-up budget every 2 years to enhance the workspace
- CSR partnership with Regreener
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is estimated based on industry standards for a Content Marketing Specialist with 2-5 years of experience in Cape Town. The benefits package is comprehensive and designed to support remote work and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Skale is an organic growth agency specializing in helping top SaaS and tech brands build predictable, scalable revenue through organic channels. They focus on strategy, execution, and results, not vanity metrics.
Company Size: Skale is a small, fast-moving team that values ownership, autonomy, and experimentation.
Founded: Skale was founded with a focus on organic growth for B2B tech and SaaS brands, now including traditional SEO and Generative Engine Optimization for AI and LLM-driven search.
Company Description:
- Skale is an organic growth agency helping top SaaS and tech brands build predictable, scalable revenue through organic channels
- The team spans strategy, content, link building, and implementation, all under one roof
- Skale works remotely and moves fast, believing in ownership and autonomy
Company Specialties:
- Organic growth strategy
- Content marketing
- SEO (traditional and Generative Engine Optimization)
- Link building
- Implementation and execution
Company Website: skale.so
ASSUMPTION: Skale's focus on organic growth, speed, and experimentation creates a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: The Content Marketing Specialist will report directly to the company founders and collaborate closely with the development and PR teams
Work Arrangement: Remote, with a flexible work schedule and a strong focus on results and momentum over hours worked
Growth Opportunities:
- Expanding the role to include additional marketing channels as the company grows
- Developing expertise in AI-driven content creation and Generative Engine Optimization
- Taking on more responsibility and leadership within the marketing team
ASSUMPTION: The Content Marketing Specialist role offers significant growth opportunities as Skale continues to expand its services and client base.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): Cape Town, South Africa (remote work only)
Geographic Context:
- Cape Town is a vibrant, multicultural city with a strong tech industry and a high quality of life
- The city offers a range of housing options, from urban apartments to suburban homes, with varying costs
- Cape Town has a Mediterranean climate, with mild, wet winters and warm, dry summers
Work Schedule: Flexible, with a focus on results and momentum over hours worked
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, with the expectation that team members will manage their time effectively and prioritize results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home content marketing task
- Final interview with the founders
Key Assessment Areas:
- Content creation and SEO skills
- Project management and organizational skills
- Curiosity about AI and willingness to experiment
- Cultural fit and alignment with Skale's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing and SEO skills, as well as any experience with AI or relevant tools
- Be prepared to discuss your approach to content creation, SEO, and project management during the interview
- Showcase your understanding of Skale's business and values, and how you align with the company's mission
ATS Keywords: Content marketing, SEO, AI, organic growth, lead generation, project management, newsletter management, case studies
ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and alignment with Skale's values and mission.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- AI and content creation tools (e.g., Copy.ai, Frase, Jasper)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The Content Marketing Specialist will be expected to use a range of tools and technologies to create, optimize, and manage content effectively.
👔 Cultural Fit Considerations
Company Values:
- Speed over perfection
- Ownership and autonomy
- Experimentation and learning
- Results-driven approach
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-focused and data-driven
- Remote and flexible
Self-Assessment Questions:
- Do you prefer to ship good content quickly or perfect content slowly?
- Are you comfortable working independently and taking ownership of projects?
- Do you embrace experimentation and learning, even when it means making mistakes?
- Are you results-driven and focused on driving growth through content marketing?
ASSUMPTION: Skale values candidates who are comfortable working in a fast-paced, dynamic environment and who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively
- Keeping up with the latest trends and best practices in content marketing and SEO
- Balancing the need for speed with the desire for high-quality content
- Integrating AI and content creation tools into the content marketing strategy
ASSUMPTION: The Content Marketing Specialist role presents unique challenges that require strong project management skills, a willingness to learn and adapt, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position focuses heavily on SEO and AI integration
- Skale's remote work arrangement and fast-paced environment may differ from more traditional, in-office content marketing roles
- This role offers significant growth opportunities as Skale continues to expand its services and client base
ASSUMPTION: The Content Marketing Specialist role at Skale is unique in its focus on SEO, AI, and organic growth, as well as its fast-paced, remote work environment.
📝 Sample Projects
- Developing and executing a content marketing strategy that drives organic traffic and leads for Skale's website
- Creating and optimizing landing pages and case studies that showcase Skale's expertise and impact on clients
- Integrating AI and content creation tools into Skale's content marketing process to improve efficiency and effectiveness
ASSUMPTION: The Content Marketing Specialist will be expected to develop and execute projects that drive organic growth, improve the user experience, and showcase Skale's expertise and impact.
❓ Key Questions to Ask During Interview
- How does Skale measure the success of its content marketing efforts, and how will my performance be evaluated?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Skale support the professional development and growth of its team members?
- What is the company's long-term vision for the content marketing team, and how does this role fit into that vision?
- How does Skale foster a culture of experimentation and learning, and how can I contribute to that culture as a new team member?
ASSUMPTION: Asking insightful questions during the interview demonstrates a candidate's curiosity, engagement, and alignment with Skale's values and mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing and SEO skills, as well as any experience with AI or relevant tools
- Prepare a portfolio or examples of your content marketing work, if applicable
- Follow up with Skale's hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
