📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Fullsteam
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content across various formats for five distinct business units
- Optimizing content for SEO to improve organic traffic and engagement
- Designing visually appealing creative assets to complement content
- Collaborating cross-functionally with marketing managers, sales, product, and client services teams
- Managing content timelines, editorial calendars, and deadlines to ensure consistent delivery
ASSUMPTION: This role requires a strong multitasker who can adapt their writing style to suit different brands and audiences while maintaining high-quality standards and meeting tight deadlines.
📋 Key Responsibilities
✅ Create engaging, brand-aligned content for blogs, websites, landing pages, brochures, case studies, emails, press releases, and video scripts across five distinct business units
✅ Optimize all written content using SEO best practices to improve visibility, organic search traffic, and engagement
✅ Edit and proofread all content deliverables to ensure clarity, accuracy, grammatical correctness, and consistency with each brand's unique voice and tone
✅ Design simple yet visually appealing creative assets such as social graphics, presentation visuals, website banners, brochures, ad creatives, etc., using tools like Adobe Creative Suite, Canva, or Figma
✅ Create and update website content using WordPress, ensuring correct formatting, SEO compliance, and alignment with user experience best practices
✅ Research industry trends, competitor content, customer insights, and partner activity to inform content development and maintain topical relevance
✅ Collaborate cross-functionally with the Content Manager, Marketing Managers, and internal stakeholders across sales, product, and client services to align messaging with business objectives and gather necessary insights to inform impactful content
✅ Support social media efforts by drafting campaign-related content as needed, in collaboration with the Marketing Coordinator, to ensure consistency across platforms
✅ Repurpose existing content across different formats and business units by adapting messaging, visuals, and tone to suit a variety of platforms, maximizing the reach, relevance, and efficiency of every piece created
ASSUMPTION: This role requires strong writing, editing, and proofreading skills, as well as the ability to adapt to different brands and audiences while maintaining high-quality standards.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field (equivalent experience also accepted in place of formal education)
Experience: 3+ years of experience in content writing, copywriting, or a related marketing role
Required Skills:
- Strong writing, editing, and proofreading skills across various formats
- Working knowledge of SEO principles, keyword research, and on-page optimization
- Experience with WordPress or other content management systems
- Hands-on experience with design tools like Adobe Creative Suite, Canva, or Figma
- Hands-on experience with Hubspot and Salesforce
- Ability to adapt tone and messaging for multiple brands and audiences
- Strong time management and organizational skills with the ability to manage multiple priorities
- Familiarity with B2B content development and digital marketing practices
Preferred Skills:
- Bilingual writing ability in English and French
- Experience in the hospitality or hospitality tech industry
ASSUMPTION: While not explicitly stated, proficiency in French is highly preferred for this role due to the bilingual nature of Canada and the potential need to create content for a French-speaking audience.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (Based on industry standards for a Content Marketing Specialist with 3-5 years of experience in Canada)
Benefits:
- Medical
- Extended Health and LTD plan
- Dental
- Vision
- RRSP (with employer match)
- Health Spending Account
- Flexible paid time off
Working Hours: Full-time, typically 40 hours per week with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Specialist with 3-5 years of experience in Canada. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences.
- The company offers a full suite of benefits that includes medical, dental, vision, RRSP with employer match, health spending account, and flexible paid time off.
- Fullsteam is an Equal Opportunity/Affirmative Action employer and supports an inclusive workplace that values diversity of thought, experience, and background.
Company Specialties:
- Payments
- Software
- M&A and Technology
Company Website: http://www.fullsteam.com
ASSUMPTION: Fullsteam is a mid-sized company with a focus on growth, excellence, and the success of its clients. The company offers a comprehensive benefits package and values diversity and inclusion in the workplace.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Content Manager and collaborates with marketing managers, sales, product, and client services teams
Work Arrangement: Fully remote with flexible hours
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work on diverse projects across five distinct business units
- Chance to develop skills in SEO, content management, and design
ASSUMPTION: This role offers opportunities for growth and development within the marketing department, as well as the chance to work on diverse projects and develop new skills.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Canada (Remote)
Geographic Context:
- Canada is a bilingual country with a strong focus on diversity and inclusion
- The remote work environment allows for flexibility and work-life balance
- The company offers a comprehensive benefits package to support employee well-being
Work Schedule: Full-time, typically 40 hours per week with flexible hours and remote work options
ASSUMPTION: The fully remote work environment offers flexibility and work-life balance, while the company's benefits package supports employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Content Manager and/or other marketing team members
- Final interview with the Director of Marketing or another senior team member
Key Assessment Areas:
- Writing and editing skills
- Adaptability to different brands and audiences
- SEO knowledge and on-page optimization skills
- Design skills and ability to create visually appealing creative assets
- Time management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your writing, editing, and design skills, as well as your experience with SEO and content management systems
- Include a portfolio or samples of previous content work, especially examples such as website or landing page copy, blog articles or case studies, marketing collateral, or social media posts
- Prepare for interview questions that assess your writing, editing, and design skills, as well as your understanding of SEO and content management systems
ATS Keywords: Content creation, SEO, editing, proofreading, WordPress, Adobe Creative Suite, Canva, Figma, Hubspot, Salesforce, time management, organizational skills, B2B content development, digital marketing, bilingual writing, hospitality industry experience
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the applicant's writing, editing, and design skills, as well as their understanding of SEO and content management systems.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- Figma
- Hubspot
- Salesforce
- WordPress
ASSUMPTION: This role requires proficiency in Adobe Creative Suite, Canva, or Figma for design work, as well as experience with Hubspot and Salesforce for marketing automation and CRM. Familiarity with WordPress is also required for content management.
👔 Cultural Fit Considerations
Company Values:
- Growth
- Excellence
- Success of clients
Work Style:
- Collaborative and cross-functional
- Focused on driving innovation and delivering best-in-class software and payment solutions
- Committed to helping customers grow their businesses and delight their customers
Self-Assessment Questions:
- Do you thrive in a collaborative and cross-functional work environment?
- Are you comfortable adapting your writing style to suit different brands and audiences?
- Do you have strong time management and organizational skills to manage multiple priorities and meet tight deadlines?
ASSUMPTION: Fullsteam values growth, excellence, and the success of its clients. The company offers a collaborative and cross-functional work environment with a focus on driving innovation and delivering best-in-class software and payment solutions.
⚠️ Potential Challenges
- Managing multiple priorities and meeting tight deadlines for content delivery across five distinct business units
- Adapting writing style to suit different brands and audiences while maintaining high-quality standards
- Keeping up with industry trends, competitor content, and customer insights to inform content development and maintain topical relevance
- Collaborating effectively with cross-functional teams, including marketing managers, sales, product, and client services
ASSUMPTION: This role presents challenges in managing multiple priorities, adapting writing style, staying current with industry trends, and collaborating effectively with cross-functional teams.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires proficiency in design tools and the ability to create visually appealing creative assets
- This role focuses on B2B content development for five distinct business units, each with its own tone, audience, and brand identity
- Career progression in this role may involve taking on more responsibilities and advancing within the marketing department
ASSUMPTION: This role differs from other content marketing positions in its requirement for design skills and the need to adapt writing style to suit different brands and audiences. The role also offers opportunities for growth and development within the marketing department.
📝 Sample Projects
- Creating a blog post series on industry trends and best practices for each of the five business units
- Designing a social media campaign to promote a new product launch across multiple platforms
- Repurposing existing content for different formats and business units to maximize reach, relevance, and efficiency
ASSUMPTION: Sample projects for this role may involve creating blog posts, designing social media campaigns, and repurposing existing content for different formats and business units.
❓ Key Questions to Ask During Interview
- Can you describe the content management process and how it aligns with SEO best practices?
- How does the marketing team collaborate with other departments, such as sales, product, and client services, to ensure consistent messaging and alignment with business objectives?
- What opportunities are there for growth and development within the marketing department, and how does the company support employee advancement?
- How does the company ensure that content remains relevant and topically accurate across five distinct business units with different audiences and brand identities?
- What is the typical work schedule for this role, and how does the company support work-life balance for remote employees?
ASSUMPTION: Key questions to ask during the interview for this role may focus on the content management process, cross-functional collaboration, growth opportunities, content relevance, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing, editing, and design skills, as well as your experience with SEO and content management systems
- Include a portfolio or samples of previous content work, especially examples such as website or landing page copy, blog articles or case studies, marketing collateral, or social media posts
- Prepare for interview questions that assess your writing, editing, and design skills, as well as your understanding of SEO and content management systems
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
