Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Srichand United Dispensary Co., Ltd. (Head Office)

🔹 Location: Head Office, Rama9 soi 53, Bangkok (Hybrid)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive content strategy aligned with marketing goals.
• Creating engaging content across various social media platforms to enhance brand presence and performance.
• Collaborating with cross-functional teams to develop content plans that align with overall marketing objectives and campaigns.
• Staying updated on industry trends and emerging digital platforms to inform content strategies.

ASSUMPTION: This role requires a strong understanding of content marketing strategies, social media platforms, and industry trends to create effective and engaging content that resonates with target audiences.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive content strategy aligned with marketing goals.

✅ Creating, shooting, and editing short video content on mobile devices for TikTok and Reels.

✅ Acting as a channel owner of social media platforms to outperform competitors.

✅ Monitoring and analyzing content performance metrics to improve future content strategy and KPIs.

✅ Collaborating with cross-functional teams to develop social media content plans that align with overall marketing objectives and campaigns.

✅ Staying updated on industry trends, emerging digital platforms, and audience preferences to inform content strategies.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and emerging platforms, as well as strong analytical skills to monitor and improve content performance.

🎯 Required Qualifications

Education: Bachelor's degree or higher in marketing or other related fields.

Experience: Minimum 2-3 years' experience in content marketing fields or other related fields.

Required Skills:

• Exceptional writing, verbal, and visual communication skills.
• Proficiency in Adobe Photoshop/Illustration.
• Good organization and planning skills.
• Creative and copywriting skills.
• Ability to communicate in English.
• Knowledge in artwork & design (Online & Offline).

Preferred Skills:

• Experience creating strong, engaging content.
• Knowledge of social media management tools.

ASSUMPTION: Strong communication skills, both written and visual, are crucial for this role, as is proficiency in Adobe Photoshop/Illustration for creating engaging content.

💰 Compensation & Benefits

Salary Range: Industry standard for a Content Marketing Specialist in Bangkok with 2-5 years of experience is THB 35,000 - 50,000 per month. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Health insurance.
• Retirement fund.
• Performance-based bonuses.

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. Benefits may include health insurance, retirement fund, and performance-based bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics. Srichand United Dispensary Co., Ltd. is a well-established company in the Thai cosmetic industry, with a history of over 70 years.

Company Size: 51-200 employees. As a mid-sized company, Srichand offers a collaborative work environment with opportunities for growth and development.

Founded: 1948. Srichand was established in 1948 and has since become one of the longest-standing cosmetic brands in Thailand.

Company Description:

• Srichand United Dispensary Co., Ltd. was established in 1948 with a simple belief in making the best products at the most affordable prices.
• The company is known for its famous product, Srichand Translucent Powder, which has been a bestseller in Thailand since 2015.
• Srichand aims to become the most loved cosmetic brand in Thailand and worldwide.

Company Specialties:

• Cosmetics manufacturing and distribution.
• Brand marketing and management.
• Retail and e-commerce operations.

Company Website: srichand.co.th

ASSUMPTION: Srichand United Dispensary Co., Ltd. is a well-established company in the Thai cosmetic industry, with a strong brand presence and a history of over 70 years. The company is known for its high-quality products and affordable pricing, making it a popular choice among Thai consumers.

📊 Role Analysis

Career Level: Mid-level. This role requires 2-5 years of experience in content marketing or a related field, indicating a mid-level career position.

Reporting Structure: This role may report directly to the Marketing Manager or a similar position, depending on the company's organizational structure.

Work Arrangement: Hybrid. The role requires on-site work at the Head Office, Rama9 soi 53, Bangkok, with the option to work remotely for some days.

Growth Opportunities:

• As a mid-sized company, Srichand offers opportunities for career growth and development within the marketing department or other related fields.
• With strong performance, candidates may have the opportunity to take on more responsibilities or move into management positions.

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department or other related fields, depending on the candidate's skills, performance, and the company's organizational structure.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires on-site work at the Head Office, Rama9 soi 53, Bangkok, with the option to work remotely for some days.

Office Location(s): Head Office, Rama9 soi 53, Bangkok.

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, with a vibrant and diverse culture.
• The Head Office is located in the Rama9 area, which is known for its commercial and residential developments.
• The hybrid work arrangement offers flexibility and a better work-life balance.

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, allowing candidates to balance their personal and professional responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interview with the Marketing Manager or a panel of interviewers.
• Final interview with the company's management team.

Key Assessment Areas:

• Content creation and strategy skills.
• Communication and presentation skills.
• Industry knowledge and trends awareness.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume to highlight your content marketing experience and skills relevant to the role.
• Prepare examples of your previous content marketing campaigns or projects to showcase during the interview.
• Research Srichand's products and target audience to demonstrate your understanding of the brand and its market.

ATS Keywords: Content strategy, social media management, video editing, collaboration, trend analysis, target audience understanding, performance metrics monitoring, social listening, creative writing, Adobe Photoshop, organization skills, communication skills, digital marketing, research skills, engagement strategies.

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. However, the typical process involves online application submission, followed by phone or video screening, in-depth interviews, and a final interview with the management team.

🛠️ Tools & Technologies

• Adobe Photoshop/Illustration.
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social).
• Video editing software (e.g., iMovie, Adobe Premiere Pro, or Final Cut Pro).
• Content creation and planning tools (e.g., Trello, Asana, or Monday.com).

ASSUMPTION: Proficiency in Adobe Photoshop/Illustration is required for this role, as well as experience with social media management tools and video editing software. Familiarity with content creation and planning tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Quality and affordability.
• Innovation and creativity.
• Customer satisfaction.

Work Style:

• Collaborative and team-oriented.
• Adaptable and flexible.
• Results-driven and proactive.

Self-Assessment Questions:

• Do you share Srichand's commitment to quality and affordability in your work?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a proactive approach to staying informed about industry trends and emerging platforms?

ASSUMPTION: Srichand United Dispensary Co., Ltd. values quality, innovation, creativity, and customer satisfaction. Candidates who share these values and are comfortable working in a collaborative and team-oriented environment are likely to be a good fit for the company.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media and content marketing trends.
• Managing multiple social media platforms and content creation tasks simultaneously.
• Balancing on-site work and remote work responsibilities effectively.
• Adapting to the company's culture and work environment, which may be different from previous work experiences.

ASSUMPTION: This role may present challenges related to keeping up with industry trends, managing multiple tasks, and adapting to a new work environment. However, these challenges can also provide opportunities for growth and development.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position, but with a stronger focus on strategy development and cross-functional collaboration.
• In the cosmetics industry, content marketing plays a crucial role in brand awareness and customer engagement.
• Career progression in this role may lead to positions such as Senior Content Marketing Manager, Marketing Manager, or other related roles within the marketing department.

ASSUMPTION: This role is similar to other content marketing or social media management positions, but with a stronger focus on strategy development and cross-functional collaboration. Career progression may lead to management or related roles within the marketing department.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including video content for TikTok and Reels.
• Creating and executing a social media campaign to increase brand awareness and engagement among a specific target audience.
• Analyzing and optimizing content performance metrics to improve future content strategy and KPIs.

ASSUMPTION: Sample projects for this role may include developing content strategies, creating and executing social media campaigns, and analyzing content performance metrics to inform future strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• What opportunities are there for professional growth and development within the marketing department or the company as a whole?
• How does the company support work-life balance, especially with the hybrid work arrangement?

ASSUMPTION: Asking these questions during the interview can help candidates better understand the role's priorities, challenges, and growth opportunities, as well as the company's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume to highlight your content marketing experience and skills relevant to the role.
• Prepare examples of your previous content marketing campaigns or projects to showcase during the interview.
• Research Srichand's products and target audience to demonstrate your understanding of the brand and its market.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.