Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Voices

🔹 Location: Hybrid (London, Ontario, Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (1 in-office day per month)

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a content calendar aligned to campaigns, product launches, and seasonal priorities
• Writing and editing a wide variety of marketing content including white papers, case studies, landing pages, blog posts, video/podcast scripts, and sales collateral
• Building content that maps to the full funnel, awareness, consideration, and decision, and spans multiple channels like email, social, paid, and events
• Collaborating with sales, product, and customer success teams to pinpoint content gaps for acquisition, onboarding, and retention
• Tracking and measuring the performance of content across key metrics (traffic, engagement, conversions, etc.) and refining content based on data, audience feedback, and channel performance

ASSUMPTION: This role requires a strong understanding of SEO, lead nurturing, and conversion best practices, as well as experience with content management systems, marketing automation tools, and analytics platforms.

📋 Key Responsibilities

✅ Develop and maintain a content calendar aligned to campaigns, product launches, and seasonal priorities

✅ Write and edit a wide variety of marketing content including white papers, case studies, landing pages, blog posts, video/podcast scripts, and sales collateral

✅ Build content that maps to the full funnel, awareness, consideration, and decision, and spans multiple channels like email, social, paid, and events

✅ Collaborate with sales, product, and customer success teams to pinpoint content gaps for acquisition, onboarding, and retention

✅ Interview internal team members and customers to extract insights and bring real stories to life

✅ Track and measure the performance of content across key metrics (traffic, engagement, conversions, etc.) and refine content based on data, audience feedback, and channel performance

✅ Work with SEO/SEM and demand generation teams to optimize content for discoverability and conversion

ASSUMPTION: This role requires strong project management skills and the ability to meet deadlines across multiple initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3-5 years of content marketing experience, ideally in a B2B SaaS environment

Required Skills:

• Exceptional writing, editing, and storytelling skills
• Strong understanding of SEO, lead nurturing, and conversion best practices
• Experience with content management systems (e.g., WordPress, HubSpot), marketing automation tools, and analytics platforms
• Comfortable interviewing stakeholders and subject matter experts to produce authentic, insight-rich content
• Familiarity with the voice, audio, or AI technology space
• Strong project management skills and ability to meet deadlines across multiple initiatives

Preferred Skills:

• Background in journalism, technical writing, or PR
• Experience scripting or producing videos, webinars, or podcasts
• Experience working with freelance writers, designers, or agencies

ASSUMPTION: While not required, experience in the voice or AI technology space would be a strong asset for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 CAD per year (based on industry standards for a mid-level content marketing role in London, Ontario)

Benefits:

• Generous vacation: Start with 15 days of vacation, pro-rated in the first year based on your start date
• Personal time: Take care of what matters with 5 paid personal days and 3 unpaid personal days annually
• Comprehensive health coverage: Access to health and dental benefits as well as a Health Care Spending Account (HCSA) after just 3 months of employment
• Hybrid flexibility: Enjoy the best of both worlds with a hybrid work environment
• Performance bonus program: Recognizing your impact with bonus opportunities tied to company and individual performance
• Learning & development support: We invest in your growth with a dedicated L&D budget and coverage for courses & platforms like LinkedIn Learning, Udemy, Codecademy, and more
• A great team: Work with genuinely kind, smart, and talented people who love what they do (and know how to have fun doing it)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in London, Ontario. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 51-200 employees (Mid-size)

Founded: 2005 (20 years ago)

Company Description:

• Voices is the world’s #1 Voice Marketplace, helping brands find professionals online to bring their projects to life
• The company offers a comprehensive one-stop solution for voiceover, voice acting, audio branding, narration, eLearning, data, speech, and AI voice services
• Voices is committed to fostering an inclusive and accessible workplace, welcoming applications from individuals of all backgrounds and experiences

Company Specialties:

• Voice overs
• Voice acting
• Recording
• Auditions
• AI Voice
• AI
• Datasets
• Audio branding
• Narration
• eLearning
• Data
• Speech
• Voice
• AI Training
• Audio
• Production
• Marketing
• Automation
• Localization
• Managed services

Company Website: Voices.com

ASSUMPTION: Voices is a well-established company in the voice and AI technology space, with a strong focus on providing high-quality voice services to brands and businesses worldwide.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Chief Marketing Officer

Work Arrangement: Hybrid (1 in-office day per month, with the rest of the workweek remote)

Growth Opportunities:

• Potential to grow into a senior content marketing role or take on additional responsibilities within the marketing team
• Opportunities to work on high-impact projects and campaigns in the fast-growing Voice AI space
• Chance to collaborate with and learn from a talented team of marketing professionals

ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to make a significant impact on the company's content marketing efforts and contribute to its continued success in the Voice AI space.

🌍 Location & Work Environment

Office Type: Hybrid (1 in-office day per month, with the rest of the workweek remote)

Office Location(s): 100 Dundas St, Suite 700, London, Ontario N6A 5B6, CA

Geographic Context:

• London, Ontario, is a mid-sized city with a population of approximately 400,000 people
• The city is known for its vibrant arts and culture scene, as well as its growing tech industry
• London is located approximately 2 hours west of Toronto, Ontario's capital city

Work Schedule: Full-time (40 hours per week), with one in-office day per month and the rest of the workweek remote

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager (Chief Marketing Officer) and a member of the marketing team
• Final round interview with the Chief Marketing Officer and another senior team member
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO, lead nurturing, and conversion best practices
• Ability to work collaboratively with various teams
• Project management skills and ability to meet deadlines
• Cultural fit and alignment with Voices' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Provide specific examples of your writing and editing work, as well as any relevant projects or campaigns you've led
• Demonstrate your understanding of SEO, lead nurturing, and conversion best practices by discussing specific strategies or tactics you've employed in previous roles
• Showcase your ability to work collaboratively with various teams by describing your experience working with cross-functional teams or stakeholders
• Explain why you're interested in this role and how your skills and experience make you a strong fit for Voices' content marketing team

ATS Keywords: Content Marketing, Writing, Editing, Storytelling, SEO, Lead Nurturing, Project Management, Collaboration, Analytics, Content Strategy, B2B SaaS, Content Management Systems, Marketing Automation, Interviews, Voice AI, Video Production

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase their chances of being shortlisted for the role.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Video and audio editing software (e.g., Adobe Premiere Pro, Audacity)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of focus within the content marketing team.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Passionate

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where data-driven decision-making is crucial?
• Are you comfortable working with a diverse range of stakeholders, including sales, product, and customer success teams?
• Do you have a strong commitment to continuous learning and improvement, both personally and professionally?
• Are you passionate about the voice, audio, or AI technology space and eager to contribute to its growth and success?

ASSUMPTION: Candidates who align with Voices' values and work style are more likely to succeed in this role and make a positive impact on the company's content marketing efforts.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require strong adaptability and the ability to manage multiple priorities effectively
• Collaborating with various teams may necessitate strong communication and project management skills to ensure smooth workflows and successful project delivery
• The hybrid work arrangement may present challenges in maintaining work-life balance, as well as potential distractions or interruptions when working from home
• The role may require occasional travel for industry events, conferences, or client meetings

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• Compared to other content marketing roles in the B2B SaaS space, this position offers a unique opportunity to work in the fast-growing Voice AI industry and contribute to a company with a strong focus on ethical AI and human creativity
• Voices' mid-size company structure allows for more direct collaboration with senior leadership and a greater impact on the company's content marketing strategy compared to larger enterprises
• This role may require more frequent in-office attendance compared to fully remote content marketing positions, offering a better balance between in-office collaboration and remote flexibility

ASSUMPTION: Applicants should carefully consider their preferences for company size, work arrangement, and industry context when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing a comprehensive content strategy for a new Voice AI product launch, including white papers, case studies, blog posts, and social media content
• Collaborating with the sales team to create targeted email campaigns and nurture leads through the marketing funnel
• Working with the product marketing team to create product messaging frameworks and ensure consistent brand voice across all content assets
• Conducting customer interviews to gather insights and inform the creation of customer success stories and testimonials

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and collaborative nature of the Content Marketing Specialist role at Voices.

❓ Key Questions to Ask During Interview

• Can you describe the content marketing team's structure and how this role fits within the organization?
• How does Voices approach content strategy and planning, and how would this role contribute to that process?
• What are the most significant content marketing challenges facing Voices, and how can this role help address them?
• How does Voices support the professional development and growth of its content marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns, and how would this role be expected to track and optimize content performance?

ASSUMPTION: Asking these questions will help applicants better understand the role's expectations, the company's content marketing strategy, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Provide specific examples of your writing and editing work, as well as any relevant projects or campaigns you've led
• Demonstrate your understanding of SEO, lead nurturing, and conversion best practices by discussing specific strategies or tactics you've employed in previous roles
• Showcase your ability to work collaboratively with various teams by describing your experience working with cross-functional teams or stakeholders
• Explain why you're interested in this role and how your skills and experience make you a strong fit for Voices' content marketing team
• Follow up with the hiring manager (Chief Marketing Officer) one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.