📌 Core Information
🔹 Job Title: Content Marketing Specialist II
🔹 Company: Vertex Inc.
🔹 Location: King of Prussia, PA (Remote USA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies to drive brand awareness and lead conversion
- Collaborating with internal teams and external experts to create compelling content
- Managing complex projects and meeting tight deadlines
- Analyzing performance data and using analytical tools to inform program decisions
- Fostering a positive team culture and driving results through collaboration and innovation
ASSUMPTION: This role requires a strong blend of storytelling, project management, and analytical thinking skills. The ideal candidate will have a deep understanding of B2B content marketing and multi-channel programs.
📋 Key Responsibilities
✅ Implement content marketing strategies that drive awareness, adoption, and engagement
✅ Collaborate with Partner and Customer Marketing teams to create compelling content aligned with Vertex’s brand and value propositions
✅ Manage content calendars, content briefs, and workflows to ensure operational support for content strategy and planning
✅ Recommend and implement best practices for content reuse, repackaging, and optimization
✅ Analyze research and performance data to inform program decisions and tactical improvements
✅ Actively participate in cross-functional teams and process improvement initiatives
✅ Build strong relationships with colleagues across departments and levels
✅ Foster a positive team culture by collaborating, supporting colleagues, and taking on extra tasks
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation. Strong project management skills are essential to balance multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: 2+ years of experience in content marketing, marketing communications, or agency experience
Required Skills:
- Excellent writing, editing, and storytelling skills with a keen eye for detail
- Ability to work under general supervision with latitude for independent judgment
- Proven ability to manage multiple projects simultaneously and deliver quality work under deadline pressure
- Excellent interpersonal, collaboration, and communication skills
- Creative and innovative with a strong understanding of storytelling
- Strong sense of initiative and follow-through
- Proficiency with Microsoft Office solutions, social media platforms, Pardot and Salesforce, 6sense or other relevant marketing technologies
- Basic analytical skills
Preferred Skills:
- Related market/industry experience
ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Content Marketing Specialist II with 2-5 years of experience in the Philadelphia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philadelphia area. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on tax technology and compliance
Company Size: Medium (1,001-5,000 employees), offering a structured environment with opportunities for collaboration and growth
Founded: 1978, with a rich history in tax automation and a strong reputation in the industry
Company Description:
- Vertex is a pioneer in tax automation, serving over 4,000 customers worldwide
- The company provides comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence
- Vertex's software is ubiquitous within customers' business systems, touching nearly every line item of every transaction
Company Specialties:
- Tax automation software
- Indirect tax management
- Global commerce and compliance
- Tax determination and calculation
- Returns outsourcing and implementation services
Company Website: www.vertexinc.com
ASSUMPTION: Vertex is a well-established company with a strong focus on tax technology and compliance. Applicants can expect a structured environment with opportunities for collaboration and growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Senior Manager, Content Marketing
Work Arrangement: Hybrid (On-site & Remote), with a balance between in-office collaboration and remote flexibility
Growth Opportunities:
- Progression to a Senior Content Marketing role or a specialized content marketing position
- Expansion into related fields, such as product marketing or marketing communications
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization. Applicants should be proactive in seeking out growth opportunities and demonstrating their potential for advancement.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote), with a modern office space in King of Prussia, PA
Office Location(s): 2301 Renaissance Blvd, King of Prussia, PA 19406, US
Geographic Context:
- King of Prussia is a suburb of Philadelphia, offering a mix of urban and suburban living
- The area is home to numerous Fortune 500 companies and offers ample opportunities for networking and professional growth
- King of Prussia is conveniently located near major highways and public transportation, making it easily accessible
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, with opportunities for in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Skills assessment or case study presentation
- Final interview with the senior leadership team
Key Assessment Areas:
- Writing and editing skills
- Storytelling and content creation abilities
- Project management and organizational skills
- Analytical thinking and problem-solving skills
- Cultural fit and alignment with Vertex's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your content marketing achievements and the impact you've made in previous positions
- Demonstrate your understanding of Vertex's business and the tax technology industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
ATS Keywords: Content Marketing, Storytelling, Project Management, B2B, Multi-Channel Programs, Tax Technology, Collaboration, Marketing Technologies, Analytical Thinking
ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and alignment with Vertex's core values. Applicants should be prepared to provide specific examples of their achievements and demonstrate their problem-solving skills and adaptability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Pardot and Salesforce
- 6sense or other relevant marketing technologies
- Content management systems (CMS)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Applicants should have proficiency with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and integrity in all that we do
- Customer Focus: We put our customers first, always
- Innovation: We embrace change and continuously improve
- Collaboration: We work together to achieve common goals
- Accountability: We take responsibility for our actions and results
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a strong commitment to integrity and ethical behavior?
- Are you able to work effectively in a collaborative, team-oriented environment?
- Do you have a proven track record of delivering high-quality work under tight deadlines?
- Are you proactive and solutions-oriented, with a strong ability to adapt to change?
ASSUMPTION: Vertex places a strong emphasis on cultural fit and alignment with its core values. Applicants should carefully consider their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Balancing creative and analytical responsibilities
- Adapting to a hybrid work arrangement and maintaining productivity in a remote environment
- Keeping up with industry trends and best practices in content marketing and tax technology
ASSUMPTION: The role presents both creative and analytical challenges, as well as the need to adapt to a hybrid work arrangement. Applicants should be prepared to manage multiple projects, balance creative and analytical responsibilities, and thrive in a remote work environment.
📈 Similar Roles Comparison
- Content Marketing Manager: This role focuses more on strategic planning and team management, while the Content Marketing Specialist II is more focused on day-to-day content creation and execution
- Marketing Communications Specialist: This role may involve more external communications and PR, while the Content Marketing Specialist II is more focused on internal and customer-facing content
- Product Marketing Manager: This role requires a deep understanding of the product and its features, while the Content Marketing Specialist II is more focused on the overall brand and customer experience
ASSUMPTION: The Content Marketing Specialist II role is distinct from similar marketing roles, with a focus on content creation, execution, and optimization. Applicants should carefully consider their fit with the specific responsibilities and requirements of this role.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, whitepapers, and social media campaigns
- Managing a content audit and optimization project to improve SEO and user experience
- Creating a series of customer success stories and case studies to highlight the benefits of Vertex's tax technology solutions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Marketing Specialist II role. Applicants should be prepared to provide specific examples of their own content marketing achievements and the impact they've made in previous positions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Content Marketing department?
- How does Vertex support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the Content Marketing team in the next 6-12 months, and how can this role contribute to addressing them?
- How does Vertex measure the success of its content marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to assess the candidate's fit with the team, the company's culture, and the specific responsibilities of the Content Marketing Specialist II role. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research Vertex's business and the tax technology industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
