📌 Core Information
🔹 Job Title: Content Marketing Specialist – Schweizer Markt
🔹 Company: Lucca
🔹 Location: Geneva, Genève, Switzerland
🔹 Job Type: Fulltime
🔹 Category: Marketing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days Remote/Woche möglich)
🚀 Job Overview
Key aspects of this role include:
- Creating and managing high-quality content aimed at HR and business decision-makers in Switzerland
- Collaborating with various teams to develop impactful content that enhances brand awareness
- Monitoring media coverage and relevant trends in HR, SaaS, and Tech (DE/FR-CH)
- Briefing and managing external service providers to ensure quality in multilingual content
- Responsibility for the editorial calendar of Switzerland, with a focus on the German-speaking market
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing dynamics and excellent editorial and project management skills.
📋 Key Responsibilities
✅ Create content for various funnel stages, including whitepapers, success stories, infographics, memos, blog articles, web texts, one-pagers, and video scripts
✅ Ensure content is tailored to the needs of HR and business decision-makers in Switzerland, primarily in German
✅ Coordinate content adaptation and distribution in French and English to maintain a consistent message across all Swiss regions
✅ Brief and manage external service providers to ensure high-quality multilingual content
✅ Monitor media coverage and relevant trends in HR, SaaS, and Tech (DE/FR-CH) to support content strategy and identify PR or content opportunities
✅ Collaborate with the Swiss marketing team, product marketing managers, and sales teams to align content
✅ Work with the headquarters to optimize content for SEO (semantic clusters, global messages)
✅ Maintain the editorial calendar for Switzerland, with a focus on the German-speaking market, in collaboration with the DACH team
ASSUMPTION: This role requires strong communication, project management, and language skills to effectively manage content creation and distribution across multiple channels and languages.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Linguistics, or a related field
Experience: At least 2 years of experience in content marketing, inbound marketing, or B2B communication
Required Skills:
- Excellent editorial skills and planning/project management
- Fluency in German (native), French (minimum C1), and English (negotiation level)
- Experience with project management tools (e.g., Notion, Trello, Jira, Excel)
- Knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, Ubersuggest, Google Keyword Planner) – an asset
- Passion for tone of voice, buyer journey, and marketing impact
- Interest in HR Tech, SaaS, or the B2B industry
Preferred Skills:
- Experience in the HR Tech or SaaS industry
- Familiarity with the Swiss market and its specificities
ASSUMPTION: Given the multilingual and multicultural nature of the role, candidates must have excellent language skills and be comfortable working in a diverse environment.
💰 Compensation & Benefits
Salary Range: CHF 70,000 - 90,000 per year (based on industry standards for a mid-level marketing role in Switzerland)
Benefits:
- 100% contribution to professional pension (LPP) by Lucca
- Annual global seminar
- Meal vouchers and discounts
Working Hours: Full-time (40 hours/week) with flexible remote work options (2 days remote per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Switzerland, considering the required experience and language skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically HR Software as a Service (SaaS)
Company Size: Medium-sized (501-1,000 employees)
Founded: 2002, with a presence in Switzerland since 2022
Company Description:
- Lucca provides HRIS solutions that simplify HR processes in companies worldwide
- Offers solutions such as leave and absence management, expense reports, online payslip distribution, and HR file management
- Serves over 7,800 clients in over 130 countries, with more than 1,500,000 employees using their solutions daily
Company Specialties:
- HR Software as a Service (SaaS)
- Cloud-based solutions
- Multi-user applications
- Automation and digitalization
- Human Resources Information System (HRIS)
- Leave management, expense management, time tracking, employee file management, and performance reviews
Company Website: https://www.lucca.fr
ASSUMPTION: Lucca's focus on HR Tech and SaaS makes it an attractive employer for candidates interested in these fields.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and career progression
Reporting Structure: Reports to the Marketing Managerin Schweiz and collaborates with various teams, including local marketing and sales teams, the HQ content team, and DACH product marketing managers
Work Arrangement: Hybrid (2 days remote per week) with occasional travel within Switzerland
Growth Opportunities:
- Potential internal mobility and career progression within Lucca's international organization
- Opportunities to work on diverse projects and gain experience in different aspects of marketing
- Possibility to participate in the annual global seminar and other professional development opportunities
ASSUMPTION: This role offers growth opportunities for candidates looking to develop their skills and advance their careers in marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Geneva and Basel
Office Location(s): 157 avenue de France, Paris, Ile de France 75013, FR (HQ), 18 rue scribe, Nantes, Loire Atlantique 44000, FR, 10 place de la Joliette, Atrium 10.2, Marseille, 13002, FR, and Carrer de Sancho de Ávila, 65, Barcelona, 08018, ES
Geographic Context:
- Geneva and Basel are major cities in Switzerland with a high cost of living and competitive job markets
- Both cities offer a high quality of life, with access to cultural attractions, outdoor activities, and international communities
- Switzerland has a strong economy, with a focus on finance, technology, and healthcare industries
Work Schedule: Full-time (40 hours/week) with flexible remote work options (2 days remote per week)
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to work remotely and collaborate with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Initial phone screen with HR (30 minutes)
- Interview with the Marketing Managerin Schweiz (60 minutes)
- Case study and technical assessment with the marketing team (60 minutes)
- Final interview with the Swiss team (45 minutes)
Key Assessment Areas:
- Language skills (German, French, English)
- Editorial skills and content creation
- Project management and organizational skills
- Understanding of the Swiss market and its specificities
- Alignment with Lucca's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include examples of your content creation and project management skills
- Demonstrate your understanding of the Swiss market and Lucca's products and services
- Prepare for the case study and technical assessment by familiarizing yourself with Lucca's content and brand
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Content Marketing, Inbound Marketing, B2B Communication, Project Management, SEO, Editorial Skills, Content Creation, Trend Monitoring, Collaboration, Language Proficiency, HR Tech, SaaS, B2B Industry
ASSUMPTION: Lucca's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on language proficiency and content creation abilities.
🛠️ Tools & Technologies
- Project management tools (e.g., Notion, Trello, Jira, Excel)
- SEO tools (e.g., SEMrush, Ahrefs, Moz, Ubersuggest, Google Keyword Planner)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Google Docs)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Innovation and continuous improvement
- Customer-centric approach
- Transparency and open communication
- Work-life balance and employee well-being
Work Style:
- Dynamic and fast-paced, with a focus on results and impact
- Collaborative and supportive, with a strong team culture
- Flexible and adaptable, with a willingness to learn and grow
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you have excellent language skills in German, French, and English?
- Are you comfortable working in a multicultural and multilingual environment?
- Do you have strong editorial and project management skills?
- Are you familiar with the Swiss market and its specificities?
- Do you align with Lucca's company values and work style?
ASSUMPTION: Lucca's company culture emphasizes collaboration, innovation, and customer-centricity, with a focus on employee well-being and work-life balance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with external service providers to ensure high-quality multilingual content
- Monitoring media coverage and relevant trends in multiple languages
- Occasional travel within Switzerland for meetings and events
- Adapting to Lucca's unique company culture and work style
ASSUMPTION: The potential challenges of this role require strong organizational skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other content marketing positions in the B2B SaaS industry, with a focus on creating high-quality content for HR and business decision-makers
- However, this role is unique in its focus on the Swiss market and the requirement for multilingual language skills
- Career progression in this role may lead to opportunities in product marketing, marketing management, or other related fields
ASSUMPTION: While this role shares similarities with other content marketing positions, its unique focus on the Swiss market and multilingual language requirements set it apart.
📝 Sample Projects
- Creating a whitepaper on the benefits of HR Tech for Swiss SMEs
- Developing a series of blog articles on HR trends and best practices in the Swiss market
- Producing a video script for a customer testimonial from a Swiss enterprise
ASSUMPTION: These sample projects demonstrate the range of content creation and project management skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for the Swiss market and how this role fits into it?
- How does the Swiss marketing team collaborate with the HQ content team and DACH product marketing managers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lucca support the professional development and growth of its employees?
- What are the key challenges and opportunities for the Swiss market in the coming years?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/lucca/9b9ad77d-3b07-483c-b1f2-8e3e7fdff148
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include examples of your content creation and project management skills
- Prepare for the case study and technical assessment by familiarizing yourself with Lucca's content and brand
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
