Content Marketing Strategist (B2B, Mid-level) ID37184

📌 Core Information

🔹 Job Title: Content Marketing Strategist (B2B, Mid-level) ID37184

🔹 Company: AgileEngine

🔹 Location: District of Columbia, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy focused on lead generation
• Creating high-impact content such as blog posts, landing pages, case studies, and more
• Collaborating with various teams to align messaging and distribution
• Researching and understanding target audience (CTOs, Heads of Engineering)
• Analyzing content performance and optimizing based on data

ASSUMPTION: This role requires a strong understanding of B2B marketing, content creation, and lead generation strategies. The ideal candidate will have experience working with tech, software development, or AI domains and be comfortable working independently.

📋 Key Responsibilities

✅ Develop and execute a content strategy focused on lead generation

✅ Create high-impact content: blog posts, landing pages, case studies, one-pagers, outreach assets, sales enablement content

✅ Collaborate closely with paid media, SEO, outreach, design, and delivery teams to align messaging and distribution

✅ Research and deeply understand our target audience (CTOs, Heads of Engineering) to create relevant content

✅ Propose and test new content formats

✅ Analyze content performance and optimize based on data (conversion rates, engagement, etc.)

✅ Stay up to date with industry trends and competitors’ content efforts

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been omitted or require clarification from the employer.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years of experience in B2B content marketing, content strategy, or related roles

Required Skills:

• Proven track record of creating content that contributed to lead generation
• Understanding of the B2B buyer journey and how to align content with different stages of it
• Experience working in or writing for tech, software development, or AI domains
• Ability to turn complex or technical topics into clear, compelling content tailored to decision-makers
• Excellent written English and solid editing skills
• Experience working with AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Analytical mindset and confidence working with performance metrics

Preferred Skills:

• Understanding of the US tech market and its decision-makers
• Experience with outreach content or LinkedIn/email campaign assets
• Previous work on case studies, reviews, and other content for Clutch, G2, etc.

ASSUMPTION: The required qualifications listed above are based on the provided job description. However, some details may have been omitted or require clarification from the employer.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-level B2B content marketing roles in the DC area)

Benefits:

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
• Exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level B2B content marketing roles in the DC area. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• AgileEngine is a privately held company established in 2010 and HQed in the Miami, FL area.
• They rank among the fastest-growing US companies on the Inc 5000 list and the top 3 software developers in DC on Clutch.
• Their portfolio includes two proprietary products that revolutionize the work of thousands of developers at companies like Mercedes and Samsung.

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management
• and Python

Company Website: agileengine.com

ASSUMPTION: The company description and specialties listed above are based on the provided LinkedIn data. However, some details may have been omitted or require clarification from the employer.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role may report to the Marketing Director or a similar position.

Work Arrangement: Hybrid (Office and Remote)

Growth Opportunities:

• Potential career progression into senior or management roles within the marketing department.
• Opportunities to work on diverse projects and gain experience in various aspects of content marketing.
• Chance to collaborate with and learn from experienced professionals in the field.

ASSUMPTION: The growth opportunities listed above are based on industry standards and typical career progression paths. However, the actual opportunities may vary depending on the company's specific structure and policies.

🌍 Location & Work Environment

Office Type: Hybrid (Office and Remote)

Office Location(s): District of Columbia, United States

Geographic Context:

• The District of Columbia is located on the East Coast of the United States and is known for its historical significance and political atmosphere.
• The area offers a variety of cultural attractions, including museums, theaters, and historical landmarks.
• The cost of living in the DC area is generally higher than the national average.

Work Schedule: 40 hours per week, with flexible scheduling options

ASSUMPTION: The geographic context and work schedule listed above are based on general information about the DC area. However, some details may vary depending on the specific work arrangement and company policies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with marketing and/or hiring managers
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of the B2B buyer journey
• Ability to work independently and collaborate with cross-functional teams
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Showcase your understanding of the B2B buyer journey and how you've successfully created content that contributed to lead generation in previous roles.
• Demonstrate your ability to work independently and collaborate with cross-functional teams by providing examples from past experiences.

ATS Keywords: B2B content marketing, lead generation, content strategy, technical writing, SEO, analytical skills, content creation, collaboration, editing, AI tools, research, audience understanding, performance metrics, outreach content, LinkedIn campaigns, case studies

ASSUMPTION: The interview and application insights listed above are based on industry standards and typical hiring processes. However, the actual process may vary depending on the company's specific policies and preferences.

🛠️ Tools & Technologies

• AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
• Content management systems (CMS) such as WordPress or HubSpot
• Marketing automation platforms (MAP) like Marketo or Pardot
• SEO tools like SEMrush or Ahrefs
• Project management tools like Asana or Trello

ASSUMPTION: The tools and technologies listed above are based on the required and preferred skills listed in the job description. However, the actual tools used may vary depending on the company's specific preferences and policies.

👔 Cultural Fit Considerations

Company Values:

• Professional growth
• Competitive compensation
• Exciting projects
• Flextime

Work Style:

• Independent work with a focus on ownership and initiative
• Collaboration with cross-functional teams
• Data-driven decision-making
• Adaptability and continuous learning

Self-Assessment Questions:

• Do you have a proven track record of creating content that contributed to lead generation in a B2B context?
• Are you comfortable working independently and taking ownership of projects?
• Do you have experience working with AI tools for content generation, and are you open to learning and adapting to new technologies?

ASSUMPTION: The cultural fit considerations listed above are based on the required and preferred skills, as well as the company's stated benefits and values. However, the actual work style and cultural fit factors may vary depending on the company's specific policies and preferences.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which could be challenging for some individuals.
• The fast-paced nature of the tech industry may necessitate quick turnaround times and adaptability to changing priorities.
• The role may require occasional travel to client sites or industry events.
• The cost of living in the DC area may be higher than in other regions, which could impact the candidate's overall compensation package.

ASSUMPTION: The potential challenges listed above are based on general information about the tech industry and the DC area. However, some details may vary depending on the company's specific policies and preferences.

📈 Similar Roles Comparison

• This role is similar to other mid-level B2B content marketing positions, but may offer more opportunities for independent work and initiative.
• The focus on lead generation and data-driven decision-making sets this role apart from more general content creation or editorial positions.
• Career progression in this role may lead to senior or management positions within the marketing department, rather than transitioning to a different functional area.

ASSUMPTION: The role comparisons listed above are based on industry standards and typical career progression paths. However, the actual comparisons may vary depending on the company's specific structure and policies.

📝 Sample Projects

• Developing a content strategy for a new product launch, including blog posts, landing pages, and case studies
• Creating a series of LinkedIn articles targeted at CTOs and Heads of Engineering, focusing on industry trends and best practices
• Analyzing the performance of existing content and optimizing it based on data to improve lead generation

ASSUMPTION: The sample projects listed above are based on the required and preferred skills listed in the job description. However, the actual projects may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing team structure and how this role fits into it?
• How does the company support the professional growth and development of its content marketing team members?
• What are the most significant challenges facing the company's content marketing efforts, and how can this role help address them?
• How does the company measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration with other departments, such as sales or product development?

ASSUMPTION: The key questions to ask during the interview listed above are based on the required and preferred skills, as well as the company's stated benefits and values. However, the actual questions may vary depending on the candidate's specific interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare examples of your previous content marketing work, focusing on pieces that contributed to lead generation.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.